Today’s the day: The 2018 midterms have finally arrived. In a large portion of the world, Election Day is considered a national holiday or is held on a Sunday to promote engagement. Here? We get Tuesdays. There’s no time to lament what’s been a longstanding argument, so if you haven’t already: Go vote today! Both Uber and Lyft are offering…

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Twitter has a lot of issues. If you dare dive into its darker corners, it can be a festering cesspool and echo chamber for conspiracy theories, racism, and violence. Its CEO, Jack Dorsey, has been under fire for failing to address these elements that have virulently spread on his platform, so now it appears that he has a potential solution….

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For goods and products-focused industries—especially local businesses—Instagram can be an incredibly powerful social tool. When you build a following on Instagram you’ve essentially built a captive audience, enthusiastic about the products that you provide. When you leverage the likes and follows? Well, that builds business. The world of social media is in a constant state of evolution. You may wake…

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Perhaps inspired by his recent psychoactive antics on Joe Rogan’s podcast, or possibly the response to the SEC’s recent fine and forced removal as Tesla’s chairman of the board, Elon Musk has turned to the drink—tequila, to be specific. The oft-wacky genius and Tesla founder is dipping his toes into another market entirely: the alcoholic beverage market. Last week it…

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As PR/PR Public Relations celebrates its 20th anniversary I’m reminded that no agency is an island. There are many, many people and organizations that have helped PR/PR grow to what it is today; and hopefully I’ve been able to refer back to them enough to help them grow. As they say in the awards show acceptance speeches, I’m sure I’m…

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“Don’t feed the trolls” is now a well-worn adage for engaging online, and for good reason. Just as in life outside of the internets, some people exist solely to get a rise out of people. Unlike face-to-face interaction, your response to that often mindless prodding can be screen-capped, shared, and mocked to hundreds, thousands—even millions of other people. It’s why…

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