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Elon Musk is Hitting the Bottle

Perhaps inspired by his recent psychoactive antics on Joe Rogan’s podcast, or possibly the response to the SEC’s recent fine and forced removal as Tesla’s chairman of the board, Elon Musk has turned to the drink—tequila, to be specific.

The oft-wacky genius and Tesla founder is dipping his toes into another market entirely: the alcoholic beverage market. Last week it was announced that Tesla had filed a trademark application for “Teslaquila,” which appears odd given Musk’s usual tech interests but in the overall recent context appears right on brand.

Musk has always embodied the “insane prodigy” stereotype, but of late he’s turned more of a Twitter caricature of himself—an inventor and businessman vocally averse to any media criticism, and making grand proclamations on the social media site that tanked Tesla’s value and resulted in a Securities and Exchange Commission fine. I’m not sure if he’s bored or what, but he’s now keying in on the bottle with “Teslaquila.”

With any major corporation, almost any internal idea that has a snowball’s chance in hell of turning into reality ends up with the requisite trademark paperwork, so we’ll see if this actually comes to fruition. But with Elon Musk, especially in the last few months, it would seem more likely than not.

Should “Teslaquila” hit the shelves, it goes without saying: Don’t hop into your Model-X for a spin after enjoying some of Palo Alto’s finest agave.

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