PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity

/inˈteɡrədē/

in·teg·ri·ty

noun

  1. the quality of being honest and having strong moral principles; moral uprightness.

Let’s be honest with each other, integrity is waning these days.  It’s sad how it has almost become normalized to expect people to lie, cheat, and steal.  It used to be that when you dealt with a person without integrity they would stand out, these days it’s eye-opening when you do come across an act of kindness and uprightness. 

Relationships don’t seem to matter anymore, either.  It’s amazing how loyalty doesn’t count and a person you’ve trusted and dealt with for years can wipe all that a way with a shrug and a “blah, blah, blah…” of any excuse. 

Coaching great John Wooden said, “The true test of a man’s character is what he does when no one is watching.” Of course, these days we’d say, “…a person’s character…” but he was talking about all-male college basketball teams in the 1970’s.  Regardless, the sentiment is the same.

It’s not hard to do the right thing.  Sometimes it’s easier because the right thing is obvious, and mutually beneficial to all parties involved.  Sometimes the right thing to do is not apparent and it might mean that not everyone gets everything they want out of the situation.  But it’s always worth digging down and doing the right thing at the time, with the information given.

I do believe in Karma.  I do believe in the universe returning to you the energy you send out.  I do believe in “Judge Not, Lest Ye Be Judged.” I guess those are my solace when I come up against someone without integrity.  I have to count on the eventual outcome that a person with integrity may not win the battle, but they will win the war on morals.   

What You May Not Know About Let My People Go!

Today, September 22, 2020, is considered the 158th anniversary of the Emancipation Proclamation! But, as a recent article pointed out, January 1st could be considered the anniversary as well.   The article also educated me on several things I didn’t know.  Including:

The Emancipation Proclamation was used to confirm the point of the Civil War. Prior to President Lincoln issuing the Proclamation, some thought the war was being fought over economics.  The north needed the raw resources of the south to manufacture their goods, but the south was angry the north was making the retail profits of their goods sold at wholesale rates.  Some thought the war was to preserve the union, to hold the country together as the original 13 colonies started out.  The Proclamation confirmed the war was over ending the terrible practice of slavery. 

A couple of European countries, who still practiced colonialism, were still eyeing North America as a great place to govern.  While they had no problem with imperial rule, most European countries by this time were opposed to slavery, and the Emancipation Proclamation made it necessary for monarchies to wait to see how the war turned out before making a bid on our soiled soil.

Very relevant today, the Proclamation calls for freedom to serve in the military.  Throughout our nation’s history there has been a correlation between citizenship and military service.  Former slaves were allowed to serve in the military after being freed.  Following WWII, Native Americans were finally granted citizenship after serving for Uncle Sam.  And, the LGBTQ+ community is still having its eligibility to serve in the military questioned.  This is not a “Don’t Ask, Don’t Tell” issue, this is an issue we’ve had the answer to for 158 years.  Freedom is complicated, it really doesn’t need to be.

The Means Do Not Justify The Extremes

We’ve created this mess ourselves.  We didn’t necessarily intentionally create the mess, but we created, and then fed into, the means that created the mess. 

Since World War II everything for the American consumer to consume needed to be bigger, brighter, faster, better, new and improved – sadly, this includes our need for sensationalism and celebrity status.  By now you all know my love of cars, so I’ll put it this way: everyone wants to be a Ferrari when a Chevy will do the same job.  Or, in Broadway terms: everyone wants to be a Spiderman or King Kong when a Hello, Dolly! is just as entertaining. 

What might start out as a good cause and a needed message will get a little attention, start to gain traction, makes some needed changes in a segment of society, but then as soon as the new/now/next cause or message comes along, attention wanes.  In order to get the spotlight back on the original good cause, supporters will often be forced to go to extremes.  They may knowingly, or subconsciously, make certain compromises along the way to keep the cameras focused on them.  And/or they may make unholy partnerships with groups just similar enough, but with a fringe element the original cause may not have wanted to be associated with.  All in the name of furthering attention on their original cause, which is now long forgotten.

Unfortunately, I can only recommend one solution.  And this may come as a shock from a publicist, but here it is – TURN IT OFF!  Turn off the news, turn off the TV, turn off social media.  Go for a walk, go for a bike ride, read a book, have a conversation with someone.  You have the power to tame the beast.  Simply don’t feed it and it will go away.

Now, if you’ll excuse me, I need to get back to my Below Deck marathon. 

It’s OK to Reinvent Your Own Wheel.

It seems like almost everyday another remake is announced.  It could be the reboot of a TV show, a new version of a past-hit movie, or the revival of a popular musical.  Every time another remake is announced around my house we always say, “Well, Hollywood/Broadway is dead.  There are no new ideas!” 

Then, a thought occurred to me over the weekend, am I a hypocrite?  By asking clients to repurpose book chapters, blog posts, keynotes, and other collateral for article topics, am I just asking for a remake?  Often, we’ll suggest a client’s first article be an ‘umbrella’ article summarizing their topic to introduce them to editors’ readers and give the editors a taste of the excellent content to come from this author.  Then, in future articles you can drill down deeper into the topic.  It’s not uncommon for a client’s fourth or fifth article to be based on one of the bullet points from a previous article. 

I always suggest to clients, “Why reinvent the wheel?”  Re-use, repurpose.  This builds frequency and repetition.  A book chapter makes a great blog post, a blog post makes a great article topic, and multiple articles put together make a great book!  A meeting planner or executive could see your blog and want more information so they buy your book and then find your article in their association journal and hire you for their next convention or corporate event. 

So, by preaching what the entertainment industry is practicing am I being a charlatan?  Do I have a double-standard?  There’s one major difference – I’m advocating remaking your own original content.  Hollywood and Broadway are re-using and re-doing other people’s creativity, they’re not putting in the time, effort and risk to develop their own. 

If it’s your idea, recycle it until the cows come home!  It’s yours, you created it, you took the time and risk to refine it.  Your content can and will have many lives. 

 

Scroll Down – Longevity post…

People are busy setting records for being the fastest to go the distance, or the quickest to accomplish something.  But, a story on GMA the other day about the longest married couple, (they’ve been married for 73 years!  Congratulations!) got me thinking about the pride in longevity.

Queen Elizabeth is already Britain’s longest reigning monarch, serving longer than Queen Victoria’s 63+ years on the throne, but now she’s zeroing in on the longest reigning monarch in known history, with only four years to go to out-serve King Louis XIV of France’s 72 years. 

Then there’s one of my favorites:  Kelsey Grammar ending the run of Frasier one season after he’d portrayed Dr. Frasier Crane for one year longer than James Arness portrayed Marshal Matt Dillion on Gunsmoke

PR/PR Public Relations has the 20-year mark in the rear-view mirror.  We were founded in the late ‘90s, and I’m proud to say still going strong.  Through terrorist attacks, great recessions, pandemics, and other factors affecting the speaking industry, we continue to get our speaker, consultant, and author clients’ content positioned in front of their target market.

All this being said, it also brings me back to something many human resource consultants ask, “Do you have an employee with five years’ experience, or one with one-year experience repeated five times?”  In other words:  longevity doesn’t mean much if you haven’t learned much. 

You must be willing to change, adapt, and move forward as you gain longevity.  The Queen certainly learned that lesson with her initial reaction to the tragic death of Lady Diana. 

Loving what you do helps.  Loving the people you do it with helps.  But if you start something hoping it never changes, chances are you won’t be in it for the long-haul.  There are many rewards for going the distance and sticking with your passion, you just have to stay around long enough to see them!