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Author Archive for Carter Breazeale – Page 62

It’s a Bird! It’s a Plane! It’s…Books.

amazonI’ve got an extreme fascination with futuristic scenarios. Blame it on my introduction to Skynet in the early ‘90s, far too young to have viewed the carnage in The Terminator, but it was Arnold Schwarzenegger night in our household and I managed to finagle a seat on the couch. Through countless sci-fi and cyberpunk novels and films this interest in advanced society has only continued to grow, but reality has yet to catch up to fiction: until now. Sunday on “60 Minutes,” CEO of Amazon Jeff Bezos unveiled the future of business-to-customer delivery systems: drones.

Awesome.

Bezos explained the concept behind the drone delivery technology, citing a 30-minute delivery capability from online purchase within a ten-mile radius. Pending FAA approval and any potential functionality hiccups, we should see the aptly-named “octocopters” buzzing above our heads as soon as 2015.

The adoption of robotic distribution has the potential to revolutionize the online-shopping industry by providing what all virtual-shoppers want: immediate gratification. No more toiling over the arrival of the mail guy, no more Christmas-present-opening delayed due to a late-arrival; but the implications of Amazon’s brainchild reach far-beyond the realm of consumer-centric purposes. If Amazon sets the tone for civilian drone-usage, you may well begin seeing them in sectors such as international aid transport, wildlife monitoring or at-home dining.

Instant pizza anyone?

But this type of revolutionary technology does have its drawbacks. In an economy slowly crawling back from the brink of total collapse, delivery and courier positions are in demand, with an abundance of individuals eager to fill them. Will the role of B2C transport now be filled by trained drone-operators or automated computer systems? Will Saul Berenson be flying my Homeland DVDs directly to my doorstep?

Also, lest we not forget the looming dread of the robot apocalypse.

We may not have the capability to time-travel yet, but with Amazon’s debut of its drone-system, we will soon be able to receive our online-wares in no time flat. What’s your take on this new delivery system? Is this technology a step in the right customer-service direction, or another revolution in the slow churn toward a society dominated by computers and robotics?

 

Thanksgiving is Upon Us!

In two days I will attempt to consume over five pounds of turkey (smoked and roasted), assorted holiday sides and desserts and enough pinot noir to make the Raiders game entertaining. This is a monumental break from my established diet, which consists of mainly Hot Pockets and meat-lovers Tombstone pizzas. To say I am excited for Thanksgiving is a massive understatement. It’s the one holiday where uninhibited gluttony is celebrated, and mixing your food together in a veritable fat and cholesterol casserole like a five-year-old is accepted.

But it’s also the time to surround yourself with friends and family, and give thanks for the monolithic pile of food in front of you, and the aspects of your life that you’ve been blessed enough to receive. We want to wish a Happy Thanksgiving to all of you, and we hope you have a safe holiday weekend.

We will return to the office five-pounds heavier on Monday (that is if I survive the amount of treats I’m going to attempt to consume).

Happy Veterans Day

Every year around this time I find myself revisiting the greatest miniseries ever: Band of Brothers. I’m not really certain what it is about this time of year; maybe it’s the subtle change in the temperature at night that awakens some kind of deep-seated nostalgia I carry regarding this masterpiece (I believe I first watched it in the winter), but for whatever reason I end up throwing on the first DVD in my box-set and watching the series in its entirety right around Veterans Day.

If you’ve never seen Band of Brothers I highly recommend you stop what you’re currently doing and track down a way to watch it. Based on the book by historian Stephen Ambrose, the miniseries follows a group of elite paratroopers, from their green beginnings at boot camp through their march across Europe as battle-hardened warriors. The series details the inherent bravery present in the heart of the soldier: an individual willing to jump into occupied territory amidst anti-aircraft fire, knowing full-well they may not make it out alive, all for the sake of their country.

Band of Brothers made celebrities out of soldiers, and even generated widespread support for a Medal of Honor commendation for the miniseries’ main ‘protagonist’ Major Richard Winters. While the television event illuminated the monumental accomplishments of the men of Easy Company, there are millions of others in the military that will never receive the national appreciation they deserve. The men and women of our nation that volunteer for such a thankless job all deserve a miniseries for their selfless commitment in defense of our freedom.

With that said: grab a copy of Band of Brothers, and remember that it does not need to be a national holiday to thank a Vet for their service.

-Carter Breazeale

Not So Incognito Anymore

incognito

Bullying amongst America’s schoolchildren and the ways and means to prevent and manage it has been a hot-button issue for many years now. Heartbreakingly, it seems almost weekly a story breaks nationally about the tragic end of a teenager who felt pushed to the brink at the hands of merciless peers; but the story that emerged last week about bullying in the NFL – well, this is uncharted territory.

Richie Incognito’s named turned into an unfortunate pun over the weekend as the details of his bullying – and borderline extortion – of rookie teammate Jonathan Martin broke, and focused the national spotlight intensely on the Miami Dolphins organization and the culture of locker room hazing that exists in the NFL.

Rookie hazing has long-existed in professional sports. From unsightly haircuts to carrying veterans’ equipment after practice, rookies are expected to deal with a healthy amount of razzing from their superiors as an initiation to the team – but the anguish endured by Dolphins tackle Jonathan Martin far exceeds the typical light-hearted nature of rookie hazing, and delves into a darker underbelly that pervades professional teams’ treatment of young players.

Martin was verbally harassed by Incognito and other members of the Miami Dolphins – which included racially-charged and threatening text messages –, and on one occasion was forced to foot the bill of a $15,000 trip under the threat of violence. That is not good-natured ribbing: that’s extortion, and extortion is a felony. Martin understandably left the team after suffering through what we can all agree is more than enough for one person to take, even a player in the National Football League, and now the Dolphins are experiencing organizational scrutiny as to how this level of abuse was allowed to occur.

The Dolphins are now forced into internal investigation and reputation management mode, which usually leads to multiple individuals falling on swords for their action (or inaction), and serves to cast the entire organization in a negative light for allowing this level of bullying to take place. These are the types of distractions that no PR team is prepared for, and can threaten to undermine a team’s entire season. When players are expending energy focusing on internal disarray, they cannot be entirely devoted to their play on the field.

All PR nightmares aside, Richie Incognito’s behavior was indefensible, and as a nation that is moving to thwart bullying, should be condemned from every angle. Jonathan Martin was right to speak up in his situation, and should be commended, not ostracized, from his team and fellow players around the league.

-Carter Breazeale

Carter’s Top Five

Introducing a new blog series, Carter’s Top Five!

This week: the top five reasons you should not befriend your colleagues on your social media cache.

 1. Your contemporaries will not be the ones hiring you. For an effective social media presence, you need to market – not network. Putting yourself in front of your target market is what makes for a successful online campaign, not friends and colleagues.

 2. Restricting your connections on your social media accounts to potential customers ensures that you do not cross the line that separates the personal and the professional. Those seeking your services don’t care about your weekend plans or your burrito preferences (unless of course you dislike burritos, in which case they shouldn’t be doing business with you anyway).

 3. When you stockpile your social media connections with colleagues and professional cohorts, you open yourself up to possibly losing lucrative business to those same associates. Consider it free advertising.

 4. Your messaging strategy and content should be vastly different between your personal and professional accounts. If it’s not, you need to go back to Social Media Messaging 101. Your friends should see one thing, and your customers another.  

 5. Social media outlets present an excellent opportunity to subtly promote your brand: such as company colors and themes, which you should highlight via your default picture and cover photo. These will vary greatly between your social media accounts for entertainment and your accounts for business.