Billed as Amazon’s answer to Black Friday, Prime Day turned out more like the world’s largest rummage sale. Unless you were in the market for an industrial sized barrel of lube—marked down almost $1,400!—you were certainly disappointed by the utter failure that was Amazon Prime Day. My dad’s frustrations peaked last week when his search for $75 HDTVs revealed little…

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There’s been some wacky deliberation in the past few years regarding the legitimacy of Pluto’s title as a planet, leaving my childhood as flotsam and jetsam because “facts” and stuff. Shattered nostalgia aside, we’re getting an up-close view of the planet-turned-dwarf-planet this morning, as the New Horizons spacecraft becomes the first spacecraft to do a fly-by of Pluto. After a…

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Top of the world! The U.S. Women’s National Team absolutely dismantled Japan on Sunday evening en route to their record third World Cup trophy. United States forward Carli Lloyd shattered all scoring expectations early, securing a hat trick within 16 minutes, and the FIFA Women’s World Cup Final shattered all ratings expectations by drawing over 22 million viewers—the highest-watched soccer…

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When NASA discontinued the Space Shuttle Program in 2011, the next logical question was: what becomes of manned space missions? Privatization. Since NASA decommissioned that storied program, numerous private companies have been jockeying for position—and contracts—from the government agency to produce the next vehicle that will become the permanent replacement for the shuttle. Elon Musk’s SpaceX Falcon 9 rocket and…

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In an extremely tragic event last Wednesday, a gunman stole the lives of 9 people at the Emanuel African Methodist Episcopal Church in Charleston, South Carolina. The shooter—acting on apparent racial motivations—was apprehended the following day in Shelby, North Carolina. These stories have become frighteningly common. At PR/PR we want to extend our heartfelt condolences to the families of the…

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