I always heard the phrase as, “You miss 100% of the opportunities you don’t take.” However, in a Google search, it turns out the more popular phrase is, “You miss 100% of the shots you don’t take,” by hockey great Wayne Gretzky. Either way, the sentiment is the same – if you don’t take the risk, you’ll not have the…
I’m a man of science. I’ve had my vaccines. My parents were people of science. I had all my childhood vaccines. That doesn’t mean I don’t believe in the un-seen. As a child I believed in Santa Claus, and as an adult I believe in a benevolent energy guiding our souls. Also, I believe in UFOs. There, I said it. …
Well, don’t worry. It was last Sunday, when we were all celebrating a much better-known National Day. It’s no secret that I love National [X] Day/Week/Month. This is the easiest way for anyone to get publicity at least once a year. There’s a day designated for every topic, each expertise, every thought out there. And, on the rare occasion there…
Picture it…Orlando, FL, 2006! A young Russell Trahan, having been with PR/PR Public Relations for less than a year, is attending his first NSA Summer Convention (that’s what they called them back then). Client Laurie Brown comes up to Russell before he’s even done helping set up the PR/PR booth, and drags him off, telling him, “You’re going to join…
Being in the publicity biz, I’ve always used the many “National Day of…” as tools to promote clients. For example, if you’re a health and lifestyle expert, May 1st is National Fitness Day, so send a press release to your local media as a story idea with you as the interviewee. However, there’s one that so important, it gets a…
It’s one thing to put a positive light on an otherwise bad situation, but you never want to go so far as to lie about it. And, mostly, just the unvarnished truth is the best policy. Case in point is a chihuahua named ‘Prancer’ who is labeled as unadoptable. That is, until this brutally honest ad ran online. No ‘cute’…
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PR/PR Public Relations
4046 N Goldenrod Rd #269
Winter Park, FL 32792
Phone: (407) 895-8800