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Wendy’s Goes Full Heel on National Roast Day

We’re back from the holidays on the PR/PR blog, and we hope you enjoyed them as much as we did. But with the end of the holiday season comes a return to regular order, and it’s time to jump right back into our featured Tuesday posts. This week? Wendy’s.

Wendy’s helms one of my favorite Twitter accounts—a ruthless, no-holds-barred online presence that takes no prisoners and has built a massive following as a result. Regardless of your feelings on their square burger patties, Wendy’s’ is one of the most entertaining follows on Twitter, and on January 4th they took it to a new level.

January 4, 2019 was apparently National Roast Day (who knew?), so Wendy’s took to its Twitter account to savagely insult an eager audience of volunteers. It was hilarious and brutal, and made for some entertaining scrolling to start the year.


This is the type of content that builds followers, however edgy it might be. Wendy’s spent the entire day blasting people on social media and racked up a ton of follows, retweets, likes and impressions on top of it. They’ve molded their online brand in a unique way, and it’s built their audience—and customers—to boot.

The fast food company capped off National Roast Day with a welcome nicety, extending an offer of a free Frosty to all customers on January 11th. It’s also a creative call to action that will bring hungry patrons into its restaurants as a direct result of its online shenanigans.

When you’re looking to establish a brand voice, look no further than the creative hijinks of the Wendy’s Twitter account.

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