PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

The Evolution of the Craft Ale

St. Patrick’s Day, along with being a celebration of all things Irish, is also a booze-filled ode to quantity over quality; where bar patrons adorn stools to participate in a green beer gauntlet from sunup to sundown (and sometimes sunup again). Recently, however, the beverage marketplace has shifted from a focus on big-brand conglomerates to mom-and-pop microbreweries. With an emphasis…

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Daylight Savings Dread

“Only the government would believe you could cut a foot off the top of a blanket, sew it to the bottom, and have a longer blanket.” This Native American chief phrased this a lot more eloquently than I would right now, as my sleep-deprived summation of Daylight Saving Time would include far more four-letter words strung together in a few…

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The Pyongyang Provocateur: Rodman’s North Korean Visit Arouses Ire

On the list of things that beg for condemnation, referring to brutal, megalomaniacal dictator Kim Jong-un as ‘a great guy’ would appear just behind hating unicorns and ice cream. Last week, notorious instigator and attention-hound Dennis Rodman visited North Korea with VICE Magazine and the Harlem Globetrotters in tow. The trip, orchestrated by VICE and HBO for a forthcoming documentary…

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Get Creative with Social Media

Anyone with an iota of social media knowledge can tell you there’s a vast chasm that exists between merely having an online presence and employing that presence effectively. Far too often, users implement stream of consciousness status-update tactics that amount to little more than virtual word-vomit. No, folks: social media marketing is not just mindless key-plucking and self-promotion, there is…

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Viral Makeup: The Anatomy of the Harlem Shake’s Success

If you’re like me, you find yourself getting sucked down the Internet rabbit hole from time to time. Sometimes it’s Wikipedia, where I begin reading about World War II to somehow ending up researching the impact Chernobyl’s radiation had on surrounding wildlife; and sometimes it’s YouTube, which this week led to flooding my brain with Harlem Shake videos. Unless you’ve…

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Netflix Doubles-Down on House of Cards

My weekday evenings typically consist of microwaved dinners and abusing my Netflix account. I was preparing for my usual routine last Wednesday when I stumbled upon House of Cards, the flagship made-for-Netflix drama starring Kevin Spacey, sitting temptingly atop the ‘recently added’ section. I recalled the company’s announcement of its own original programming a couple of years ago, as it…

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