Some very sad news in today’s PR/PR weekly blog, as it was announced yesterday that Pete Frates, the Boston College athlete who helped make the ALS Ice Bucket Challenge a worldwide social media phenomenon, passed away from the disease at the age of 34. Frates was one of the primary drivers of the Ice Bucket Challenge, which raised more than…

Read More→

New Year, New You. That’s how that annual cliché goes, right? That’s well-worn and tired by now, so how about we tweak it a bit? New Year, More You. As a professional speaker, non-fiction author, coach or consultant, you should enter 2020 looking to flood the market with your brand. This year, it’s all about increased visibility. And there’s no…

Read More→

We’re two days out from Thanksgiving (also known as the top holiday on the calendar, in my humble opinion), so the holiday season is officially in full swing. It’s hard to believe that we’re nearing another turn of the calendar, but as it seems year after year, the time simply seems to accelerate once summer comes to a close. Thanksgiving…

Read More→

The holidays evoke many sensory reactions. We’re a bit over a week out from Thanksgiving, but you can already smell the pine and cinnamon, you can imagine the hugs from your family that you have not seen so far this year, and you can taste each and every dish that will grace the table. This time of year is incredibly…

Read More→

The odds are high that there’s a military veteran in your life. We all know someone, be it family or friend, who has served in the U.S. Armed Forces, and while we’re immensely appreciative of their service each day, Veterans Day is a special mark on the calendar every year to acknowledge their sacrifice to our country. Speaking personally: I’m…

Read More→

Does the time change have you feeling extra aggravated this week? Perhaps the added stressors of the coming holidays have got you a bit on edge, or one of your coworkers is just getting under your skin a little more than normal. You open your Twitter feed and begin to rage-type, ready to shout your frustrations into the digital void….

Read More→