Nearly 10 years ago when I purchased PR/PR from its Founder, Pam Lontos, my plan was to not grow the agency. My plan was to maintain the intimate nature of our work and our relationships with our clients. I never wanted 500 agents and 10,000 clients occupying several floors of a downtown office building. I never wanted to have to scream, “Bring me their file!” if a client called. I know our sweet-spot is 20-25 clients at one time, and I want to maintain that. I like saying, “PR/PR is a boutique agency that specializes in Speakers, Consultants, and Non-Fiction Authors.”
Recently, this has come into question. I was talking to a potential client consultant the other day, who quickly made it clear he was far more interested in selling me his services than he was interested in learning about mine (thanks, LinkedIn!). He spent nearly 30 minutes explaining to me that the only way I could stay in business was to grow, expand, add services, build up the business! When I made it clear this is not what I wanted, he abruptly ended the call, which I really didn’t mind.
Frankly, I like what I do and the way I do it. I only want to work with people I want to work with. I don’t want to have to take on a client just to make the bottom line better. I like doing what I say I’m going to do for a client. It’s very important to me to be able to continue to say 100% of our clients get placements!
“Public Relations Producing Results” is more than just a tagline for PR/PR. It allows me to walk into the next NSA, or IMC USA, or Stage Time University, or Indie Friends and Family, and other events with my head held high, knowing that anyone I’ve worked with from those organizations got what they paid for and that benefited their business.