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Author Archive for Carter Breazeale – Page 57

Bravery and Sacrifice of Our Soldiers

Memorial Day is characterized by the beach, BBQ and cold beer—but the meaning of the holiday must never be lost in the festivities. Regardless of political stance or government views, there is absolutely no doubt that those who volunteer to serve in our country’s armed forces are selfless, dedicated and extraordinarily brave.

Those who choose to leave their friends and families in defense of the United States sacrifice daily. They sacrifice time with their loved ones. They sacrifice their bodies and their safety—and some have given the ultimate sacrifice, and never returned home.

As the military begins scaling back troop levels in Iraq and Afghanistan, soldiers face a new set of challenges: assimilating back into civilian life. The scars of combat extend beyond those you can see, and our men and women coming home deserve every ounce of our support as they adjust to life on the home front.

All of us here at PR/PR hope you had a fun and safe Memorial Day, and remember the meaning behind the holiday.

Facebook vs. Snapchat: Round 2

Hell hath no fury like a social media mogul scorned. Mark Zuckerberg has got it out for Snapchat’s Evan Spiegel, who shockingly rejected Facebook’s $3 billion offer to acquire the multimedia messaging service last year. Shortly after Snapchat shot down Facebook’s acquirement proposal, Facebook began developing their version of Snapchat, and according to Spiegel, it was their full intention to bury them.

The app was known as ‘Poke’, and it failed. Entirely. 

Not one to abandon his vendettas that easily, it was announced that Zuckerberg and his team of programmers and designers are set to launch ‘Slingshot,’ another app concocted to directly compete with Snapchat.

The turf war for social media supremacy is one that Facebook normally wins, as their scorched earth policy of beat ‘em or buy ‘em has succeeded in the relatively short history of online networking. Spiegel and the Snapchat brass stunned the tech world when they refused what a handful of other outlets, like Instagram and WhatsApp couldn’t—and told Zuckerberg to scram, making a massive enemy in the process.

The Facebook vs. Snapchat battle is a David and Goliath scenario, as Snapchat is still in its relative infancy compared to Facebook’s massive dominion online. Zuckerberg appears to have a chip on his shoulder and is allowing his crusade against Spiegel to dictate corporate decisions—but it remains to be seen if Snapchat was wise to reject his $3 billion buyout offer, when ‘take the money and run’ seems to be the traditional modus operandi when Facebook comes knocking. 

The Internet is littered with the graves of tech start-ups, social media sites and apps that made the wrong decisions, and only time will tell if Snapchat will be among them, or will become the first company to thwart Facebook’s acquisition attempts.

Happy Mother’s Day

The cyclical nature of life is funny to me. When I was in my early teens, I considered my mom one of my closest friends. We talked a lot, we spent an inordinate amount of time together — she was one of the most important people in my life.

And then the stereotypical relationship shift hits a bit later in high school. More time is spent with friends and acquaintances, conversations are fewer in number and shorter in length — for some reason possibly only ascribed to the nuances of life, spending time with your mom becomes less ‘cool’ at 18.

At 28, however, my relationship with my mom is even stronger than it was when I was younger. Maybe it’s because we have more in common, or maybe as you age you gain more of an appreciation for your family once the excitement of pulling all-nighters and devoting all of your available time to your friends wears off. I look forward to the evenings wear I can hangout with mom — whether it’s working on a new recipe she found or kicking back with a Sweetwater 420 and watching baseball at the neighborhood bar.

The period in my life that I spent primarily in my social circle taught me how important family is, and I’m thankful for my mom each and every day.

Subtracting Google+

It’s safe to say that Google pretty much runs the Internet, and although they don’t miss on much—Google+ has been a massive failure. Concocted as the tech giant’s first major foray into Social Media Land and designed to directly compete with Facebook, at the end of April Business Insider reported that Google is apparently dismantling and reorganizing the team assigned to the failed social platform. 

From the outset it was apparent that something was amiss with Google+. The initial roll-out, based on an invite-only format, was intended to create a sense of exclusivity and urgency—but apparently it nurtured only antipathy. While preliminary signups and user-growth numbers were on par or even exceeded Facebook’s for the same time period, it appeared that once the excitement of a new social media outlet wore off, so did the active users. 

Google attempted to augment this lack of activity by making Google+ a mandatory component to any Google account, and integrating it into each aspect of their interface—a move that apparently did not sit well with Google+ head Vic Gundotra, and may have been a contributing factor in his departure. Coincidentally, when Google announced that he was leaving, they additionally declared the end of forcing their users into Google+ profiles. 

From my vantage point, Google+ suffered from a lack of engagement functionality and the glacial adoption rate of ‘friends and family,’ a main reason people use social media in the first place. Constructing a complete profile is time-consuming enough just to realize that those you would like to connect with aren’t even there. This created a stigma regarding Google+ as an online ‘ghost town,’ and they were never able to recover from it.

Designers and developers assigned to Google+—over 1,000—have been shifted to other projects, mainly on the Android side of things. The company will not eliminate the social media site, but will abandon efforts to compete with Facebook and focus on incorporating the platform into other Google products. Google is a tech behemoth, but the abject failure of its social media site to thrive is proof that even Babe Ruth swings and misses every once in a while.

Donald Sterling’s Big City Bigotry

Out in the sticks somewhere in Nevada, rancher Cliven Bundy is breathing a massive sigh of relief. It’s not that often that you get out-bigoted in a span of three days, but that’s exactly what happened Saturday. In this week’s edition of Racists Caught on Tape, Los Angeles Clippers owner Donald Sterling managed to knock Bundy out of the news cycle with his own brand of sheer, unabashed racism—recorded in a phone call to his mistress—V. Stiviano.  

The released recordings allegedly contain Sterling channeling his inner Jim Crow, spouting off hateful rhetoric about Stiviano ‘associating with black people’ and demanding that she refrain from bringing them to Clippers games or broadcasting photos—the ones in question containing Magic Johnson and Dodgers outfielder Matt Kemp—on her Instagram. 

He then proceeds to go on a doddering rant about cultural perceptions and the implications of associating with minorities, the ‘problems’ that certain races have with others—even going as far to expound on the ‘differences’ between black and white Jews. 

The sound you hear is me repeatedly bashing my head against the keyboard and screaming to the heavens. It is abhorrent enough to even maintain this worldview, but an owner of an NBA franchise espousing this nonsense—a league comprised of over 75% minorities—seems absolutely unreal. There’s something to be said about the generational divide in beliefs that still exists in America—Sterling is 80 years old—but circumstantially, this entire scenario is difficult to comprehend. 

The Clippers players have now been forced into an unfortunate and unenviable position: fighting to stay alive in the playoffs for themselves and their fan-base, but cashing checks issued by a man who holds these repulsive beliefs. As walking off the court or refusing to play isn’t a feasible option—they are players under contract, and punishing their fans for their awful owner would be unfortunate—the Clippers staged their own silent protest on Sunday: removing their warm-up jerseys and tossing them on center-court in solidarity, and wearing their shirts inside-out.

The NBA and the ownership brass are now faced with an important decision: do they remove Donald Sterling from his role as owner—if they even have the legal recourse to do so—and if they don’t, what will be the impact on the Clippers and the National Basketball Association as a whole?

With the firestorm ignited by Sterling’s comments and the widespread condemnation of this man and his beliefs from all corners of society, it is abundantly clear that something has to be done, because allowing an individual that feels this way to maintain an ownership position sends an abysmal message, and tarnishes the league’s reputation entirely.