Happy Tuesday, everybody! I hope you had a nice, long, relaxing Labor Day weekend. Labor Day is a signpost for many things. If you’re wearing white: go home and change. If you enjoy Pumpkin Spice Everything: head to the store and stock up. NFL fan? Better reserve your spot to belly-up to the bar on Sunday. Political sign enthusiast? Your neighborhood is about to become a red & blue minefield.

But if you’re Elon Musk, you’re thinking of none of these things. It’s quite possible you’re decked out head-to-toe in ivory, staring bleakly at a wall in a poorly-lit room. No Pumpkin Spice Latte. Certainly no office NFL pick ‘em pool to ponder over.

That’s because your company blew up a rocket on Thursday. A rocket carrying Facebook’s $200 million satellite designed to bring enhanced internet access to Africa.

Zuckerberg v. Musk in a street fight: who you got?

Snark aside: while SpaceX does have a history of failed launches and catastrophic losses to its rockets, these events are pretty par-for-the-course when experimenting with new and revolutionary technology. You try, you fail, you adjust, and you try again. But unlike Elon Musk, Nikola Tesla didn’t have a buddy’s multi-million dollar investment along for the ride when testing the Alternating Current.

Basically? SpaceX is experiencing a wave of bad PR that won’t impact its long-term viability, but will influence an ongoing storyline and boost intrigue every time its vehicles are on the Launchpad.

So we’ve got a bit of a Zuck/Musk dustup going on, and while a Billionaire Battle is always fun to watch—see Bloomberg v. Trump—this will blow over, and these two innovators will be back to working together to better the world that we live in.

Let’s get this out of the way right off the bat: Ryan Lochte is a big time bozo. A gold medal bozo, if you will.

With a gray dye-job, looking somewhat like a Millennial Mike Pence, Lochte, accompanied by other members of the United States swim team, decided to hit the town in Rio de Janeiro. The usual sequence of events on a “guys’ night out” involves a series of bars, a late night food stop and a bed or floor to sleep it off.

It usually doesn’t involve trashing gas station bathrooms in Olympic host countries.

So it went with Lochte and Co, and after claims of being robbed at gunpoint—and subsequent recounts of the events varying wildly from the original statement—Lochte finally owned up to “exaggerating” the story and issued a lukewarm apology for his behavior.

Attention, World: We’re sorry, too.

It’s one thing to make a fool of yourself in a foreign country, but it’s another to embarrass your entire nation—and compound that embarrassment by concocting a false story to cover your own immature and illegal actions.

In a Saturday interview with NBC’s Matt Lauer, Lochte—with a toned-down hairstyle and hue—again expressed his regret for his actions, but the disgrace he’s brought his nation will never fade. When you set foot in another country you are a default ambassador—especially as an Olympian—and the damage Lochte has done to his reputation and the United States will cost far more than repairs in a gas station bathroom. It will taint his legacy forever.

I’ve written a couple of blogs about Mark Zuckerberg’s seeming obsession with Snapchat—possibly stemming from his rejected buyout offer—and now that Instagram is under the Facebook umbrella, it’s clear that the Zuckerberg grudge has not abated.

Instagram recently unveiled “stories”—a not so subtle jab at Snapchat, who also refers to its users photos and videos as “stories”—and it’s essentially Instagram’s version of Snapchat. Users upload photos or videos that form an evolving thread and expire over time. There are also options for a variety of edits a user can make, such as scribbled text and typed captions.

Instagram has already become a necessity for many visually-based businesses and promotional opportunities, so “stories” is adding another dimension to its successful model.

No filters yet, however, which seems to be one of Snapchat’s biggest draws.

It’s fascinating watching two social media heavyweights trade blows—even if it appears that it’s always Facebook on the offensive.

The Olympics used to barely register on my radar in my younger years, but in the last couple of times that they’ve come around I’ve been glued to the TV. Even for the…lesser sports…like badminton. But in my more recent appreciation of the Olympics I’ve learned one important thing: Michael Phelps is a master.

And he’s back.

The most decorated Olympian of all time, toting a hefty haul of 23 medals—including 19 golds—this aquatic machine came out of retirement for Rio and appears to be picking up right where he left off. He picked up that 19^th gold medal on Sunday night in the 4×100 meters freestyle relay, proving you can dance with the devil’s lettuce, retire, do some Subway commercials, and come right back to absolutely dominating.

The man is simply a Wizard in the Water. The Beast of the Backstroke. The Master of the Medley.

I’ve watched The Sandlot too many times.

Phelps’ return has been one of the biggest stories of the Rio ’16 games so far, and for good reason. Not many athletes can walk away from a sport and return in seemingly the same form (see: Woods, Tiger). It’s a bit of a reclamation tale for Michael Phelps, who saw his public image star fall after a couple of out-of-the-water incidents.

And he’s certainly doing a brilliant job of making people forget about them.

“The Baltimore Bullet” hits the water again tonight, going for the gold in the 200 meter butterfly, and I, for one, will make sure I’m watching.

Four years ago—seems like eons ago—I griped about the even more distant past of MTV’s glory days. Gone were the music videos and barrier-breaking cartoons and programming; unceremoniously by campy reality and dating shows. Many kids of the 90’s saw their childhoods evaporate with a changing network. Well, 90’s kids: Rejoice!

Yesterday, on the 35^th anniversary of the network, MTV launched MTV Classic, which will feature many of the shows that made the network such a giant with millennials. The new channel isn’t necessarily new, but instead a rebranding of VH1 Classic. From original music-focused programs such TRL and Unplugged to Beavis and Butt-head, MTV Classic will run the nostalgia gauntlet.

And nostalgia is selling these days.

Pokemon Go. Record collections. Mom jeans. Things really do come full-circle. If we start seeing Tomagotchis on keychains we might have a problem.

While this is a much welcome announcement from MTV—especially from this blogger—it’s par for the course in terms of television networks. Nick at Nite and TV Land have been doing it for decades with success. It’s no surprise they’re all under the Viacom umbrella, which appears to be existing on our longing for days past.

So enjoy, fellow 90’s kids!