Apple has its hands in nearly everything these days. The company is ubiquitous in our society—look around and there’s a solid shot you see an Apple device. The Silicon Valley giant has revolutionized technology, but has been notoriously absent in another ubiquitous area: video streaming. That’s about to change.

According to a New York Times report, Apple is about to go all-in to compete with video content streaming heavyweights like HBO, Amazon, and Netflix. There are sparse details available (which is not unique for Apple), but with an upcoming event on its Cupertino campus slated for next week, the company is expected to announce a new foray into original programming.

There are a group of Hollywood stars, producers, and studio executives expected to attend.

Apple has thrown in its lot with music streaming services in recent years with Apple Music, a platform that still notoriously plays second fiddle to Spotify. Its attempt to compete with video streaming services with its own programming seems a natural extension, and should give them more a leg-up against the others because of the unique content available.

And there are rumblings about that, too.

Rumored to be in production include a new series starring Jennifer Aniston and Reese Witherspoon, an exclusive M. Night Shyamalan feature, and a Steven Spielberg reboot.

Those are some big names to announce on an initial rollout.

So Apple seems destined to carve out yet another area in your life where its brand is ever present. We’ll see if it takes off.