The odds are high that there’s a military veteran in your life. We all know someone, be it family or friend, who has served in the U.S. Armed Forces, and while we’re immensely appreciative of their service each day, Veterans Day is a special mark on the calendar every year to acknowledge their sacrifice to our country.

Speaking personally: I’m honored to call a group of venerated veterans my friends. Today they make their respective livings as emergency medical physicians, marketing executives, and IT technicians, but they’ll always be Army Rangers, Navy Corpsmen, and Marines. They’re the faces you meet daily that you may not know have put their lives on the line to secure the freedoms that you enjoy.

I’ve been privileged to get to know this group, and while we don’t necessarily talk about their individual experiences in combat, it’s abundantly apparent in their personalities that time in the military has been a defining aspect of their character.

It’s understated, but commands respect—as it very well should.    

At PR/PR we want to extend our unending thanks to the veterans who have served in defense of this nation. You are what makes America the wonderful country that it is.