Social media has become an intrinsic component to any major event. Twitter activity, Facebook mentions and Google searches give you an immediate look into the pulse of the public. The Super Bowl was no different.
Google Trends released its visualized data for search results during the game, and while it should come as no surprise to her fans, Lady Gaga clocked in at number one by a large margin. Her stunning rendition of The Star-Spangled Banner had viewers scouring Google for the first upload. It certainly warranted a re-watch. Or Two. Or Five.
It’s no secret that Gaga has been struggling to regain the level of success she enjoyed a few years ago. As with any act that deems itself “artsy” but seems to be communicated by a level of shock-value, people tend to stop paying attention (see: Miley Cyrus). Gaga’s orchestrated comeback began in 2015, and with Sunday’s performance she may have completely sealed it.
What was lost underneath the steak suits and over-the-top theatrics is that she can flat-out sing. Her vocal chops were on full display for one of the most watched events in television history, reintroducing her abilities to millions—and giving pause to those who would have previously reached for the “mute” button. Her Google domination during the Big Game shows an interested and engaged public, and it may have been the final domino to fall in her comeback campaign.