As the election process continues to churn along, one of the more intriguing storylines (other than what will come out of The Donald’s mouth next) has been whether or not Vice President Joe Biden will enter the fray. The status of Biden’s potential run seems to change from day-to-day.

“Sources say he’s running.”

“Talked to a Biden advisor who says it appears unlikely that the VP will run for president.”

“CNN has a podium on standby should Joe Biden appear at the debate.”

Biden Watch 2015 has become a political circus of sorts (what political speculation isn’t) but there’s no debating this: it’s time to jump in or clear out. The hour is getting late, and in a political landscape that can raise a candidate on a stratospheric pedestal and bury them in the same news cycle, it’s blindingly apparent that Biden needs to announce something soon.

Many news outlets are reporting that the Biden camp—under mounting pressure to make a decision either way—will let the public know soon if he’ll throw his hat into the ring.

Washington does not wait, and if Biden continues spinning his wheels we might see some talking heads spin off. Anticipation is one thing, but prolonged anticipation to the point of antagonizing is another. Joe’s got the media in the palm of his hand at the moment, but the attention—and public support—can slip through his fingers if he continues to drag this out.

So we continue the holding pattern. At least this glorious clip of Larry David transforming into Bernie Sanders exists while we bide our time and twiddle our thumbs.

More bad news coming out of the Twitter camp, this time in the form of corporate layoffs. Shares of the company began to drop after reports began to trickle out that personnel cuts were on the horizon, and today we know that those reports were accurate. Returning CEO Jack Dorsey announced that Twitter will be laying off 336 employees.

Mark Zuckerberg must smell blood in the water.

Twitter has had a rough go of it since going public, with the corporate leadership reshuffling galore and differing opinions as to the overall vision and direction of the company. There’s also been rumblings that it was considering ditching its 140 character limit format to allow for longer messages.

Abandoning your flagship interface and design to gin up a greater usage base? Yeah, things are not going so well so far in the second Jack Dorsey era.

Rationalizing corporate employment cuts is never an easy task, but Dorsey’s explanation so far is a bit mindboggling. In a memo to employees, Dorsey cited increased productivity as a prime factor for the layoffs, stating “We feel strongly that Engineering will move much faster with a smaller and nimbler team, while remaining the biggest percentage of our workforce.”

Say what you will about Dorsey’s theories on productivity and mass-layoffs, but make sure you factor in the morale hit that Twitter will take internally. In a company struggling to establish itself as a force on the stock market, creating a potentially disenfranchised, disengaged and disgruntled group of engineers doesn’t seem to be the smartest move.

Rest assured we’ll see how it all pans out in real-time and in 140 characters or less.

We’re officially a quarter-way through the 2015 NFL season. The standards of football season are all here: Sunday bars are full to the brim, the Jaguars are an absolute dumpster fire and Tom Brady is still dismantling his opponents to the point of embarrassment. But there’s a new facet, as well. Even if you’ve only casually watched a game so far, you’ve already been beaten over the head with advertising from FanDuel and DraftKings, one-day “fantasy sites” that allow you to deposit funds into an account, select players for your team and win/lose money based on the outcome. These commercials are wall-to-wall with testimonials from users who claim to have won X dollars (usually followed by 5 or 6 zeros) by playing “fantasy football” on either site.

Sounds familiar right? Yeah, it’s essentially gambling. Gambling dressed up as fantasy football—another staple of the season that typically involves a group of friends. But as opposed to being season long commitments with one entry fee due prior to the draft (in which you compete against the same group of people,) DraftKings and FanDuel have taken the playing model to game-to-game. They’ve taken a 401K and begun day trading.

I will go on record to state that I participate in FanDuel (and lose) every weekend, so I have no axe to grind them. My only qualm is pretending that it’s not gambling.

Scott Van Pelt of ESPN echoed that sentiment recently on SportsCenter (surprising because both sites have spent boatloads of money advertising on the network.)

There’s a certain cognitive dissonance at work here, committing money week-in and week-out that is entirely dependent on the outcome of a sporting event. But regardless of the grey area in which these websites exist, their profits reflect a massively growing industry. So much so that in the first week of this NFL season they combined for more cash than traditional Vegas sportsbooks. Despite the slippery slope, FanDuel and DraftKings’ member-bases continue to grow exponentially. But if the prospect of throwing money into a bottomless pit every week won’t dissuade users from participating, what will?

Allegations that they games are rigged.

The New York Times broke a story yesterday that alleges employees from each site are collecting information on the bets and then using that information on the rival’s website. With knowledge such as which players are being picked the most, individuals can greatly increase their odds for winning the biggest prize. The story revolves around a DraftKings employee who utilized his company’s internal data to win on FanDuel—to the tune of $350,000.

Everyone knows The House always wins, but it’s easier to turn a blind eye when you don’t know how. It will be interesting to see how this story unfolds, and the impact it will have on these daily fantasy sites. Will regulations be put in place? Will they be outlawed, like online gambling websites? We’ll have to wait and see.

What’s better than actual reality? Facebook’s virtual reality, of course. Word on the Silicon Valley streets is that Facebook is concocting an application that would give viewers a “spherical” view of the social media platform on their smartphones. Think of it as Obi Wan Kenobi as a hologram—but like…with Facebook. And on a phone.

Facebook purchased the virtual reality program Oculus (as they are wont to do) last year for a cool couple of billion dollars, and immediately there was some speculation as to how the VR technology applied to Facebook’s cache of online programs. They were confident enough in Oculus to move forward with production of direct virtual reality headsets, but merely acquiring a company and allowing them to continue operating as normal has never been Facebook’s M.O.

There’s always incorporation into Facebook’s existing business model, in some form or fashion. Instagram was seamlessly integrated into Facebook’s interface. WhatsApp’s underlying tech became the framework for Facebook’s voice call application.

And now we know the plans for Oculus.

The 360 degree smartphone visual projections make perfect sense for Facebook. It takes the acquired existing technology, creates something fresh and expands the Oculus market from just gamers to every individual. It’s nothing new for Facebook, but as they’ve proven time and time again with the moves they make after acquiring other companies, it’s certainly new for us.

I eclipsed the age of 30 yesterday, which of course beckons some introspection. I’ve done a lot since August of 1985.

I won second place in an essay/drawing contest to create a character for Donkey Kong Country 3 (won a Nintendo t-shirt.)

I pogostick’d 500 times in a row.

I faked my own birthday in preschool by writing a card to myself (got cupcakes and a balloon—awesome.)

I graduated from the University of Central Florida.

I recently packed a bag and traveled to Europe for a month.

Suffice to say, the previous 29 years have been pretty kind, and I’ve been fortunate to have encountered some fantastic individuals along the way—namely in my professional life. PR/PR alums Amanda and Lindsay—who are dearly missed—were confident enough in my abilities to give the thumbs up that catalyzed my journey with this company. Russell believed in me enough to bring me onboard, allow time and patience for me to find my voice, and eventually make me an agent.

If I’m being introspective about my 20’s, the trust that my PR/PR family put in me has been one of my biggest blessings. I’ve worked in an environment full of trust, creative freedom and friendship. I’ve been afforded the privilege of working daily with some brilliant clients and contributing to their success.

My time with PR/PR has been an immense joy. While turning 30 is daunting (depressing), I can’t wait to see what the future holds.