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Underwhelming Isaac and Secondary Storylines

Isaac has left the building, but the story is far from over. As I dodged standing water so as to not soak my shoes on this Tuesday morning, I was reminded of the amalgam of ‘Isaac mockery’ memes making their rounds online over the weekend. As Floridians, we are used to the ‘over-promise/under-deliver’ method often employed by news teams when…

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The Perks of Being a Floridian

Isaac has got us fairly waterlogged, so a new blog post will be up tomorrow! Stay dry!

Happy Anniversary!

My how the time flies. One year ago I volunteered for what would morph into one of my massive responsibilities: manning the S.S. PRBlog and keepin’er seaworthy and afloat. While we haven’t nicked any icebergs or found ourselves in the blogging Bermuda triangle, there was, admittedly, an adjustment period that accompanies any new and uncharted undertaking. We’ve run the topical…

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Ruminating on Dwight Howard

And on Thursday evening, Superman left the building (again). Dwight Howard’s summer-long scorched-earth march to his eventual exodus to the City of Angels has a revitalized Magic fan base in an uproar, his ‘can-do-no-wrong-favored-son’ image in shambles and left the city of Orlando saddled with the task of coaxing attendance in the Amway Center, now America’s shiniest indoor swap-shop, just…

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PR 101: Press Releases

It’s Monday afternoon, and that means it’s time for your weekly infusion of publicity-centric content courtesy of your resident (and favorite) PR/PR blogger. The caffeine is flowing and we’re going to discuss a fixture of the public relations business: press releases. I seem to receive questions fairly often about crafting a successful press release; what are the requirements and guidelines,…

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Sporting Social Media: Make Sure You Play It Right

As we’re all aware, this is an enormous week for sports. As frequent readers of this blog are aware, I’ll pluck an amalgam of excuses to infuse my weekly postings with anything of the sporting nature (usually consisting of a caffeine-laden rant about the Atlanta Braves – I’ll get to them later.) The 2012 Olympic Games got underway over the…

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