Another week and another example of a corporation making a massive social media blunder—this time from fashion outlet and purveyors of all things spandex and neon, American Apparel. If the sheer brightness of their clothing wasn’t enough to make your eyes burn, then one of their social media employees posting a photograph mistaking the space shuttle Challenger explosion for fireworks…
It’s that time of year; five-minutes outdoors in Orlando and you feel like Cohaagen on the surface of Mars in Total Recall, just waiting for the eyes-bulging-rapid-decompression. This time of year for PR/PR entails an air-conditioner on maximum-output and holding down the fort while the rest of the crew enjoy the relative polar-vortex of a San Diego summer at the…
The numbers are in, and they are astounding. America has officially gone wild for the World Cup, providing prime evidence of soccer’s—nay, football’s—ascending rise in popularity stateside. The Yank’s match against Portugal was a bit of David v. Goliath situation, as Portugal—a team loaded with international superstars—was universally expected to defeat the US Men’s National Team. That didn’t happen of…
The day was winding down, and for whatever reason—possibly the afternoon showers that roll-in like clockwork during every Florida summer that contribute to the early-evening doldrums that so many Floridians experience—but I found myself ruminating on a day in elementary school. It was 1995, and my family had just relocated to Orlando from Atlanta. Being the new kid in class,…
The highly anticipated Belmont Stakes was Saturday evening, and scores of households tuned in to see if California Chrome could achieve the coveted title of Triple Crown winner—the first horse since Affirmed accomplished the feat in 1978. What they got instead was a Cinderella Story turned a Sore Loser’s Saga. After failing to win the race, California Chrome’s owner Steve…
In a troubling development out of Egypt, a country still engulfed in turmoil following the events of the Arab Spring that involved the ouster of two presidents, leaked documents detail the government’s desire to monitor its citizens’ social media accounts for any signs of dissent. The Arab Spring was primarily a product of social media communication, with Egyptians updating their…
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