The World Cup: According to Facebook metrics, The World Cup garnered the most social media discussion ever, with over one billion interactions regarding the event. There certainly wasn’t a shortage of online conversation stateside, as masses descended upon viewing parties throughout the country to cheer on the U.S. Men’s National Team.
Ellen’s Selfie: The “selfie heard ‘round the world” was a huge moment for social media in 2014. Ellen’s star-studded selfie at the Oscars, featuring the likes of Jennifer Lawrence, Bradley Cooper and Brad Pitt was retweeted over 3 million times in 24 hours. The news that it was virtually a commercial for Samsung diluted its impact a bit—but it was one of the most talked-about moments of the year.
#BreakTheInternet: Kim Kardashian’s NSFW photos from Paper magazine certainly generated a lot of conversation. I’m not sure it broke the internet, but for about a week straight it seemed each and every website featured the photos or commentary about them.
Leaks: 2014 was the year of the leak. From the release of celebrity photos to the recent hack-and-leak of Sony resulting in unreleased movies hitting pirate forums and private emails between execs and actors hitting the web, 2014 has made all of us rethink online privacy.
The Ice Bucket Challenge: 2014’s “Harlem Shake”—but for a good cause. Newsfeeds were consistently filled with friends and family dumping buckets of ice water over their heads in support of ALS research. The viral trend raised over $115 million.