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Author Archive for Carter Breazeale – Page 66

You’re Being Watched

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On the Fourth of July the first arrest was captured via a pair of Google Glasses, which sparks a thought-provoking debate as to the positives and negatives of a camera-driven culture. Are point-of-view cameras a helpful crime-deterrent and accountability measure, or an intrusive new aspect of reality that violates our right to privacy?

Throughout literary history, authors have imagined what life would be like in the distant future. Orwell assured us of Big Brother and an existence of non-stop government surveillance. Wells wrote of extraterrestrial warfare and time-travel. McCarthy described a grey, dystopian landscape with toxic air and hordes of murderous brigands.

With the recent Edward Snowden/NSA fiasco, 1984 seems to be closest to the pin, but none of the aforementioned novelists have accurately portrayed a futuristic civilization. The forthcoming retail release of Google Glass, however, may provide more ammunition to critics who claim society is becoming increasingly Orwellian.

Ethics aside, I foresee Google Glass having an interesting impact on the field of journalism, where reporting can now be completely inconspicuous and capture events as they transpire, without the altered behavior that can occur in the presence of news cameras. Objectivity should be the aim of every reporter, and the concealed nature of Google Glass provides an unadulterated view of newsworthy happenings. Videos can then be immediately shared or uploaded online, adding another component to the 24-hour Internet news cycle.

But the conspiracy-theorists do have a valid point, as there’s something incredibly disconcerting about folks walking around with literal cameras strapped to their faces. Arguments abound about the legality and ethicality of non-descript video rolling on the public – such as red light cameras, drone surveillance and the like – so it begs the question: where’s the line? Will Google Glasses or any other point-of-view recordings become utilized in law enforcement tactics? Will third-party face-filmed video become admissible evidence in court? These questions and many others only serve to reinforce the tinfoil hat-clad that we are indeed becoming characters in a George Orwell novel.

So how do you feel about the prospect of being filmed unbeknownst to your knowledge, without written consent? What effect do you think Google Glass will have on society?

-Carter Breazeale

Wishing Everyone a Happy Fourth of July!

It’s hard to believe we’re over halfway through 2013 already, and it’s now time for fireworks, cold drinks and a gluttonous level of barbeque consumption.

We will be out of the office on Thursday, but back at it again on Friday. We hope that everyone has a fun and safe Fourth of July!

The Advent of Crowd-Funding

Innovative ideas don’t grow on trees, and as we’re all aware, neither does money. And while ingenuity sews the seeds that can blossom into veritable forests of cash, without a hefty initial capital investment, the mind’s creative landscape may as well be as barren as Death Valley.

And the Internet comes to the rescue.

Crowd-funding websites such as Kickstarter and Indiegogo have provided an outlet for the little-guys to finance their projects – that would otherwise remain dead in the water – through monetary donations from their peers. The working model of crowd-funding platforms revolves around projects that have a definitive start and finish, which bars venture capitalists or individuals seeking the start-up money for a business or other long-term undertaking from participating.

Too many unique and profitable ideas are killed in their inception because of a lack of preliminary cash flow, and that’s what makes crowd-funding so important. Monetary growth is catalyzed by bright-ideas, so encouraging imaginative folks to pursue their visions only benefits the global-economy. As the classic tale of starting a Fortune 500 company with $200 in a garage-apartment has always been more of a ‘feel good’ cliché, crowd-funded campaigns provide subsidies to individuals with realistic, pioneering ideas.

It’s not all sunshine and roses, however.

A few celebrities and other financial-elites have recognized the advantages of crowdsourced projects and have begun testing the waters, ruffling the feathers of the crowd-funding faithful and their Hollywood contemporaries alike. Actor/director/writer extraordinaire Zach Braff drew widespread criticism for employing a Kickstarter campaign to fund his passion project, Wish I Was Here, a film that has been repeatedly shot-down by many traditional financiers.

The immediate argument is that deep-pocketed celebs have no business begging for change from the public, especially when bypassing conventional production channels means greater personal returns. Director Kevin Smith echoed this sentiment when discussing funding for Clerks III, citing the unfair advantage established directors have over the art-school indie-filmmaker struggling to get his project off the ground.

There’s no doubt that websites such as Kickstarter and Indiegogo are terrific outlets for the brilliant-minded but financially shorthanded members of our society, and has the potential to fast-track projects that would otherwise remain unexplored. The primary challenge that the online crowd-funding model faces is ensuring that donations make their way to the appropriate individuals, and if this is achieved, this financing strategy will continue to flourish.

-Carter Breazeale

Happy Father’s Day!

Happy Father’s Day from PR/PR!

Russell Trahan

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I know the post is supposed to be about dads, but the pic is of my mom and dad.  Well, this past November they celebrated their 50th wedding anniversary.  I think the first time I ever heard the term ‘soul mate’ was from my mother referring to my dad, so I think he’d want a blog post of how wonderful he is and how grateful I am to acknowledge his achievement of being married for 50 years.

Amanda Tucker

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Lindsay Durfee

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Carter Breazeale

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Four Tips to a Successful Corporate PR Campaign

Embarking on a company-wide public relations campaign is a big decision for any business, but a PR endeavor can be for naught if the proper steps are not taken from the outset. I’ve outlined four essential steps below to ensure a successful corporate publicity campaign.

1. Start Sooner than Later

A common misconception held by newcomers to the public relations realm is that the appropriate start date is when the final touches have been put on a new product or location. This is typically the initial obstacle that has many professionals sputtering out of the gate: your PR campaign should begin at least four to six months in advance of your anticipated launch. Properly executed publicity involves creating a snowball-effect by ever-increasing mentions and features across a wealth of publications; by the time many businesses feel they are ready to proceed with PR, their window of opportunity has already begun to close.

2. Appoint a Company Spokesperson

Appointing a spokesperson to handle all media matters and requests is vital to maximizing the likelihood that your thoughts and ideas make it to print. Reporters and editors adhere to strict deadlines, and in many cases, the contact that provides the content they desire first will be the source quoted in the final copy. Publicity by committee leads to confusion, dragging feet and, ultimately, missed opportunities. Nominate a spokesperson to handle all public relations activity.

3. Don’t be Afraid to Stretch Your Message

There’s a tendency in the business arena to begin to adopt a form of corporate tunnel vision; you become so close to your skills and knowledge that it’s virtually impossible to view things from a third-party perspective. As a result of this myopic mindset, many potentially lucrative opportunities fall to the wayside or are ignored entirely; cast aside because they don’t fit into the specific schema you’ve formed about the nature of your business or expertise.

4. Stir the Pot with Unique Perspectives and Controversy

Nothing whets the media’s appetite quite like a good, old-fashioned controversy. They dominate headlines, they are the fodder for early morning water cooler conversation and most importantly: they sell papers. This does not mean to delve into the gutters of Kardashian-inspired, tabloidian gossip, but providing a unique counterpoint to commonly held beliefs or opinions is a terrific way to produce attention and awareness.

-Carter Breazeale