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Author Archive for Carter Breazeale – Page 59

Buffett’s Billionaire Bracket Challenge

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Warren Buffett is like a Scrooge McDuck for the Modern Age – incomprehensibly wise, universally philanthropic and obnoxiously loaded. Buffett’s net-worth exceeds some third-world countries’ annual GDP, a sum he accrued through years of shrewd business investments – and now he wants to give you a piece of that fortune.

A billion-dollar piece of it.

Buffett has teamed with Yahoo and Quicken Loans for a March Madness bracket-challenge, and the sage soul that completes their bracket with all of the winning teams will take home a billion-dollars of Buffett’s cash. 

While that all sounds well and good, before you take to your keyboards in pursuit of your status as America’s next billionaire – here’s the caveat: the odds of correctly filling out a March Madness bracket is 1 in 9.2 quintillion. Statistically, you have a better chance of being struck by lightning twice while simultaneously being consumed by a school of cybernetic sharks that juggle in their downtime.

Although the odds are colossal, the promotion is a stroke of publicity brilliance, as aside from the global attention it’s receiving, it also bolsters Yahoo’s user-base (it requires an account to signup), and involves a brief questionnaire provided by Quicken Loans regarding personal information. Essentially, the Billion Dollar Bracket Challenge is serving as a lead-generation service for Quicken, and a boost for Yahoo, a search-engine in decline since Google took over the universe.

Contest creators are estimating that as many as 15 million people will participate, which is vast exposure for Yahoo and an ever-expanding litany of names for Quicken Loans’ associates to contact–who just may be in need of a new car or home. It’s a solid example of the PR absurdity that exists and the lengths that corporate America and its elite will go to for widespread media attention.

 

The Online Investigation of Flight MH370

Friday evening we learned of the bizarre disappearance of Malaysian Airlines flight 370 that failed to arrive at its scheduled destination in Beijing. In what increasingly seems like a tragic, real-life episode of The Twilight Zone, there is still no trace of the ill-fated flight four days later, and theories abound as to its location.

With investigators yet to discover any tangible evidence of a crash or discern any reasoning as to why the airliner suddenly vanished from radar detection, we’re left only to posit scenarios that may have determined MH370’s fate. The world is watching, and with family members clinging to shreds of hope and seeking closure and finality to this disastrous ordeal, authorities are seeking help from all angles; anything to explain the origin of the jet’s disappearance and provide answers.

Armchair sleuths have been on the case since the flight was first reported missing, and ABC News released a story yesterday about a website utilizing satellite imaging and crowdsourcing to potentially locate the aircraft. Tomnod.com has released photos obtained from five orbiting satellites of the plane’s last recorded whereabouts, and is allowing users to comb through them in an attempt to identify any potential debris. Data is being compiled on the areas tagged the most by users, and relayed to investigators on the ground and in the air.

It’s a novel, but possibly breakthrough usage of technology that may indeed aid authorities in the region with their search, and allows the millions around the globe monitoring the developing story to contribute. At this point, any assistance helps.

Our thoughts and prayers are with the families of passengers aboard Malaysian flight 370, and hopefully there will be some resolution to this story soon.

 

Top Five Oscars Moments

The Oscars are essentially the crown jewel of awards season; the Super Bowl of cinematic accomplishment, if you will. At the end of each telecast there are always the moments that caused you to double-take, or go online to watch them again. Here are my top-five moments.

1. The Selfie Heard ‘Round the World

While killing some host-time, Ellen DeGeneres made her way through the audience, where she corralled a group of A-listers and had Bradley Cooper take a selfie. The picture was immediately uploaded to DeGeneres’ Twitter account, where it made history by becoming the most retweeted photograph of all time. There was so much attention paid to the tweet that it actually crashed Twitter momentarily.

2. Matthew McConaughey Wins Best Actor

Alright, alright, alright! Matthew McConaughey parlayed his first career Oscar nomination for Dallas Buyers Club into a win, and continued his magnificent career turnaround – being dubbed The McConaissance – which includes a Golden Globe for the same category. McConaughey has come a long way from his reputation as the requisite romantic comedy pretty boy, beginning with The Lincoln Lawyer and culminating with his performance as Ron Woodruff in Dallas Buyers Club. Most critics are predicting an Emmy in his future as well for the magnificent work he’s been turning in on HBO’s True Detective.

3. Bill Murray is Still Unpredictable and Endearing

Bill Murray presented the Oscar for Best Cinematography alongside Amy Adams, and after rattling off the list of nominees, he paid homage to his friend Harold Ramis, who passed away the week before.

“”We forgot one. Harold Ramis for ‘Caddyshack,’ ‘Ghostbusters’ and ‘Groundhog Day.’”

The crowd responded with a round of applause, and it made for a touching, impromptu moment in an awards show that, for the most part, sticks to its script.

4. Bizarro John Travolta 

This wouldn’t be considered a ‘best’ moment, but definitely notable. At this point I’m convinced that John Travolta has been replaced by an extraterrestrial doppelganger. He appeared utterly robotic as he took to the stage with a blank gaze and introduced Broadway star Idina Menzel, but disastrously mispronounced her name as something that sounded like ‘Adele Dazeem.’ It was odd, it was difficult to watch, but it was absolutely memorable.

5. Lupita Nyong’o Wins Best Actress

Actress Lupita Nyong’o was officially introduced into the lexicon of great film stars as she won the Best Actress Oscar for 12 Years a Slave. She gave an earnest and heartfelt acceptance speech which touched many in the live and television audience.

Another Day, Another Facebook Acquisition

If you can’t beat ‘em, buy ‘em. This seems to be the modus operandi of Zuckerberg and his cohorts, and it’s a formula that continues to prove lucrative for Facebook.

It was announced last week that Facebook had acquired the international messaging application WhatsApp for a colossal $19 billion, continuing the company’s purchasing pattern that has included Instagram and the short-lived social media outlet, Friendster – among numerous others.

By acquiring WhatsApp, the brain trust at Facebook added another profitable tech weapon in their ever-expanding arsenal, and provided their shareholders with further confidence in their commitment to corporate growth in areas not fundamentally central to their social media platform. They also subsequently announced a new international voice-calling functionality for WhatsApp, putting it in direct competition with other such services as Skype.

With their continued spending spree that involves buying out potential competition or acquiring intellectual property for their own use, it’s entirely conceivable that Facebook may soon have their fingerprints on a variety of different businesses, and create an even larger-looming corporate shadow.

I believe that many years from now, Mark Zuckerberg’s company will be viewed as one of the heritage American businesses, along with General Motors, IBM or Apple; a company that trumpeted the arrival of the Social Media Age and redefined our understanding of interpersonal communication and interaction. Their acquisition of WhatsApp only reinforces their dedication to altering the communication landscape, and bolstering their dominion over the technological world.

-Carter Breazeale

Burrito Branding

The strategies of advertising and branding are constantly evolving. As corporations adapt their marketing models to fit a consumer-base that now mainly resides online and on social media outlets, there has been a rise in unique ad campaigns – some of which don’t initially appear as such.

Chipotle, one of the nation’s fastest-growing food chains (and bastion of tasty burritodom) is known for its dedication to organic and locally-raised food products and unconventional advertising, but their new campaign tops anything they’ve done before – and any other Internet-based marketing. Abandoning budgetary restraints – each episode cost a whopping $250,000 to produce – and traditional online-marketing methods, Chipotle just released a four-part sitcom, Farmed and Dangerous, on Hulu that aims to generate awareness about factory farming and promote the company’s commitment to products grown and raised on small farms.

In the distinct fashion that we’ve come to expect from Chipotle, the miniseries hardly mentions the company at all, as they chose to focus on the issues they tout as corporate values, as opposed to the products they sell in their restaurants. This experiment in advertising takes a public relations angle rather than a promotional angle, and by highlighting matters that are central to their business-model, they succeed in flaunting their company as a champion for small-farming and humane treatment of animals (thus bringing in their desired customer-base).

The main problem I can see with this variety of covert branding is that it may be viewed as pseudo-propaganda, and actually alienate some potential or existing customers. In Chipotle’s case, one risk involves making sweeping generalizations about large-scale farms and the way in which they operate. Chipotle may endure some corporate backlash as a result, but any news coverage surrounding Farmed and Dangerous will only serve to promote it as well. See how that works?

In an age where corporations are constantly seeking new avenues to reach their customers, Chipotle is setting the baseline for creative online-advertising. It will be interesting to see what kind of results they yield, and if other companies begin adopting similar inventive strategies.

– Carter Breazeale