PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Author Archive for Carter Breazeale – Page 53

The Slow Death of the Record Industry

The recording industry is heading the way of movie rental stores. Still embracing a business model akin to Blockbuster’s—one that has barely changed in decades—it seems it is only a matter of time before Billboard charts and Soundscan numbers are relics of the past, as the demand for physical albums has been replaced by a digital marketplace.

2014 has provided more damning evidence of the recording industry’s peril, as it is the first year that no artist’s album has been certified as platinum. Lorde and Beyonce are the closest to reaching that coveted million-mark, yet neither has even eclipsed 800K in sales. The eulogy for the era of albums has been read, and record industry execs only have themselves to blame for failing to identify the shifts in the market toward online streaming services and instantaneous downloads.

Napster’s inception in 1999 changed the music landscape, even after Lars Ulrich and his band of RIAA lawyers threatened to sue any and everyone who used the music-sharing service. Heralded as a massive victory for the recording industry when Napster and similar downloading programs were shut down, the win would only be short-lived. The success of digital music and its online services proved that the album was moving from the boom box to the laptop.

The environment was rapidly changing, and stridently sticking to a now outdated business model, the recording industry refused to adapt. Most physical album purchases are made by record enthusiasts and audiophiles looking to expand their collections or revel in nostalgia. This failure to recognize the new frontier of music has a fixture of global culture facing extinction, as our CD racks have mainly been replaced by the likes of Spotify and iTunes.

Obstinacy has led to the elimination of many a company and corporation. The recording industry refused to recognize and integrate consumer trends into their business model, and as such, they are experiencing a steep decline, one which will inevitably render them obsolete.

Welcoming the PR/PR Baby

Life is full of different paths and opportunities; an array of formative experiences that define your legacy; career choices, relocating to a different part of country or world or deciding to take vows to share your life with another person. One of life’s greatest journeys is parenthood, and in the case of PR/PR: motherhood.

Our Social Media Agent, Lindsay Durfee and her husband Ryan will be welcoming their first son, Flynn Cooper Durfee, into the world in the coming weeks. Russell and I are beyond overjoyed for their family. I’m sure Flynn will inherit Lindsay’s appreciation of cat videos, sarcastic sense of humor and outgoing personality.

Lindsay’s final day in-office before three months of maternity leave is this coming Thursday, but I will be sure to update all of you in Internetland as to her and her son’s status.

So congratulations, Lindsay and Ryan on the new addition to your family, and Russell and I cannot wait to meet Flynn!

Walmart Disregards Public Perception

When you’re the largest retailer on Earth, I imagine there is palpable hubris to public perception in the executive level; A sort of, “You may disagree with us; you may not even like us, but our greeters will see you this week anyway” frame of mind. Walmart doubled-down on their company-wide disregard of bad publicity with their latest bold move, blaming Tracy Morgan for the injuries he received in the fatal crash involving one of their semi-trucks.

The crash that occurred in June led to the death of fellow comedian, and was purportedly the result of a Walmart driver who had not slept in over 24 hours. Tracy Morgan was hospitalized for several weeks recovering from severe injuries.

On Monday, attorneys representing Walmart in the resulting lawsuit filed a brief alleging that because the passengers were not wearing seatbelts in the limousine they were partially to blame for the death and injuries.

Terrible. Absolutely terrible.

Walmart is a lightning rod for bad press for such issues as low employee wages (while simultaneously providing information as to how to take advantage of government assistance), and their (soulless) domination of family-owned businesses. But with all of the Walmart-focused controversy, the worst aspect is that they don’t seem to care at all. As long as they continue to churn out astronomical profits, the folks at the top couldn’t care less what you think of them or their company. It’s like their C-Suite is comprised entirely of Mr. Burns clones.

Their army of attorneys is presumably attempting to establish leverage to bring to the lawsuit settlement table, while adding to their negative reputation in the court of public opinion (which they don’t appear to mind.)

The public’s view of a corporation should be an integral aspect of their operations strategy. When it appears that a company pays no mind to this, you should immediately question their motivations. Walmart knows they will continue to rake in profits, and until there’s an impact to their bottom-line, their decision-makers will continue to disregard their public standing.

The Yelp Shakedown Racket

Review websites are now the primary resource when making decisions such as where to eat, where to reserve a room and where to shop. Sites and apps like TripAdvisor, Urbanspoon and of course, Yelp, are fixtures online; but there’s a growing group of the population committed to their demise—particularly Yelp—accusing the outlet of ratings manipulation and shakedown tactics to sell advertising.

Yelp, like many of the flourishing social sites, exists as a free service because of its reliance on advertising. Businesses are encouraged to augment their presence in the form of ads to boost their visibility—and the Yelp sales department has become increasingly aggressive in their attempt to fill blank space. Cold calls to local restaurants and businesses lead to guarantees of higher ratings should they decide to purchase advertising—which defeats the purpose of an aggregated review site—but also intimates the opposite should they choose to decline.

If that sounds like an online shakedown, it’s because it is—and a recent court ruling just deemed it completely legal. The Ninth Circuit Court of San Francisco ruled in favor of Yelp, creating an even wider chasm between small business owners working to gain a foothold in their market and the corporation looking to create advertising revenue.

This development brings the entire existence of Yelp into question. As a go-to resource when deciding where to spend your money, the fact that they are now legally allowed to raise or lower ratings renders it inaccurate at best, and fraudulent at worst. As a consumer, a tool like Yelp is invaluable—especially when traveling—but results-manipulation lends credence to business-owners who have long accused them of running an online-racket that affects their profit-line.

Reviews and ratings should always be taken with a grain of salt, but with the legal rubberstamping of Yelp’s right to adjust ratings based on advertising sales (or lack thereof); consumers should take heed when utilizing their service as their primary guidebook.

The Apple Generation

Few corporations galvanize their consumer-base like Apple. Their brand is simply unparalleled in the tech market, creating a war of attrition with companies like Microsoft and Samsung, who are constantly struggling to match Apple’s ingenuity, and public enthusiasm for their products.

The Millenial Generation may as well be called the Apple Generation, as one of the biggest chunks of Apple’s market is the swaths of tech-savvy twentysomethings with money to burn. There’s no debating the revolutionary impact of the iPhone, and with last week’s Apple event announcing the release date of the iPhone 6 and 6 Plus, as well as the Apple Watch, their technological dominance shows no signs of relenting.

Early reports have predicted Apple to shatter all their previous sales records, with an estimated 60 million iPhones to be sold in the December quarter. And while other incarnations of the smartwatch have garnered slow sales, one can anticipate that you will begin to see Apple Watches strapped around Millenial wrists very soon. The data shows that this demographic eats up everything that Apple puts out.

It was not that long ago that Apple announced the iPad, and many predicted it would be the tech giant’s first massive failure, as tablets produced by other companies had failed to take-off. Cut to 2014, where the iPad is ubiquitous aspect of the technology landscape. They are seen on NFL sidelines, in doctor’s offices and tableside in restaurants. Apple Co. has never shied away from risk-taking, and as a result, the public has found creative applications for their products in the real-world.

By marketing the Apple Watch with its fitness and health applications, I’m estimating another homerun for Apple. The “who would ever wear that?” snickers will be silenced by the mass amount of Millenials firing off texts and taking calls from their wrists. The iPhone 6 and iPhone 6 may draw derision because of its out-of-date technology, but that will in no way reflect in its sales numbers.

No corporation creates a desire for its products like Apple, and especially among Millenials, they will continue to fly off the shelves.