As cable TV consumers continue to cut the cord in droves, networks are finding new ways to incorporate and feature online streaming services to retain market share. Whether it’s HBO Now, which allows you to view stream-only HBO without a subscription through your cable provider or the bevy of channels with online components, it’s clear that the television industry is scrambling to keep pace.

Last year the NFL took a big step forward by streaming the Jaguars/Bills game on Yahoo.com around the globe for free. Today it just announced that it would be streaming each and every Thursday night game live on Twitter.

This is a massive move for a couple of reasons.

The NFL is arguably one of the biggest sports leagues on the planet. By reaching this agreement with Twitter to allow free streaming access to Thursday Night Football—which, for years, was only available to DIRECTV subscribers—the NFL is proving its commitment to its fan base and to the future. Cord-cutting is no longer a mere fad. Millions and millions of Americans are now supplementing their TV packages with streaming services such as Netflix, Hulu and Amazon Prime. The television marketplace has moved online.

Cable will never go the way of Blockbuster, but if companies and networks fail to adapt to the shifting winds some may well see themselves shuttered.

It’s also big for Twitter. Struggling since its IPO with a tabletop trajectory and CEO shakeups, Twitter has been attempting to show stability and fiscal security. By sealing the deal with the NFL, it has shown its shareholders that it will not remain stagnant, and will make moves to compete with the other social media platforms.

Fans already take to Twitter to display their excitement—or displeasure—in 140 characters or less during sporting activities, so it was a natural fit for the NFL. As the most visible pairing of social media and sports to date, it will be interesting how it changes the landscape moving forward.

A picture’s worth a thousand words, but if you’re Instagram and you start tinkering with your algorithm you can expect many, many more than that.

As one of Facebook’s biggest—and most popular—online assets, Instagram has naturally become a bit more like Facebook. If you’ve checked your feed in the last few months you’ve noticed an influx of native advertising sprinkled throughout photos of those you follow. While mildly annoying, the photo-centric social media platform hasn’t received near as much backlash as a result of ads as it has surrounding its latest “Facebookification.”

Instagram has announced that it will begin to implement a new algorithm that adjusts the way in which photos are organized on your feed. Much like Facebook, pictures with a higher level of engagement will appear first, as opposed to the existing interface of chronological order.

Even a Valencia filter can’t smooth over the outrage.

Users are flooding Instagram with a litany of “if-it-ain’t-broke-don’t-fix-it” style emails, and many—particularly celebrities—are posting images of their own, urging followers to turn on notifications so they don’t miss updates.

If you thought ads were annoying, envision the prospect of push notifications every time Justin Bieber posted on Instagram. Then throw your iPhone out the window.

It does beg the question, though: why? Clicking “most recent” on a Facebook newsfeed has always seemed unnecessary, so with Instagram’s interface that is supposed to paint a vivid, photographic timeline, an algorithm that takes them out of order seems odd and clunky.

Regardless of the massive roll-out backlash, as one of the world’s most popular social media apps, Instagram won’t be going away any time soon.

Throughout the world, this keeps happening. It’s infuriating. It’s heartbreaking. It’s terrifying.

A bit over a week ago it was a hotel in Grand Bassam, Ivory Coast. On Saturday it was a popular shopping district in Istanbul, Turkey. Today, an airport and a metro station in Brussels, Belgium. 16 were left dead after a sweeping attack on beach resorts in Grand Bassam. 4 were killed in Istanbul, and 31 have been confirmed dead so far in Brussels.

This is slowly becoming the new reality. Soft targets becoming fertile battlegrounds. Innocent people becoming casualties in a war they did not choose. It’s like we’re moving backward.

We cannot let fear paralyze us, however. Recall the brave defiance of the French citizens taking to their parks and cafes immediately after the attacks in November, sending a robust message that they will not allow terror to impact their way of life.

Our hearts break for all the victims of terror and violence in Ivory Coast, Turkey, Belgium and across the globe. We cannot allow this to become the new normal.

Today’s blog is more of a PSA, mainly because it’s Election Day here in Florida and in a couple of other states (plus the must-win territory of the Northern Mariana Islands.) What a long, strange trip it’s been so far, and with Florida and Ohio casting winner-take-all ballots today, it promises to just get weirder.

Ah, politics. This election cycle has cemented the assertion that sometimes the truth is stranger than fiction.

The important part of that truth is that you have a voice in it. Here in Florida, we’re acutely aware of the critical role we play in the political process (hanging chads, anyone?). One vote may not seem like much, but it’s so important to get out there and cast it. Not only are you exercising your civic duty in our democracy, but you’re participating in a process that is but a pipe-dream to individuals in many other countries.

Don’t squander your opportunity to make an impact. Whether you’re voting today, or if your primary or caucus is further down the calendar, make it a priority to cast a ballot.

If you’re gonna go out, make sure you go out on top. NFL legend Peyton Manning did just that on February 7^th, defeating the upstart Carolina Panthers in Super Bowl 50 and capping off a Hall of Fame career.

Yesterday Peyton confirmed what many had predicted and announced his retirement from the league after 18 seasons. In an emotional press conference, Manning thanked his fans and teammates in both Indy and Denver, and described his illustrious career in that folksy way that only Peyton Manning can.

Throughout his years in the NFL he took heat from fans and sportscasters alike for his record in big games. He was pegged a guy that could not slam the door shut to win a Super Bowl. His years of dodging this unfair criticism came to an end in 2007 when he led the Colts to a victory over the Bears in 2007.

He also took home the MVP trophy from that one.

Accruing hardware is nothing new for Peyton Manning. The man has broken record after record, won the NFL MVP award 4 times and now has another shiny Super Bowl ring to go along with his 2007 jewelry. He will go down as one of the greatest—if not the greatest—NFL quarterback of all time, and it will be an odd feeling on Sundays knowing that we won’t be hearing shouts of “OMAHA!” coming from our TVs any longer.