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Amazon Crashes at Start of Prime Day 2018

While Russell is still in Dallas enjoying Influence ’18, I’m here guiding the S.S. PR/PR through another busy workweek. First stop: Weekly blog!

This week we celebrate the global holiday dedicated to couch-locked consumerism: Amazon Prime Day 2018. The day that’s circled on many a calendar months in advance in anticipation of massively discounted electronics and odd knickknacks that you probably don’t need but definitely need to have. It’s a celebration, truly.

Prime Day kicked off on Monday, but unfortunately for many deal seekers, technology got in the way. Yes, Amazon crashed, and access to its website was spotty throughout the day. While many were able to take advantage of marked down 4K Smart TVs and espionage Echo Dots, a great lot spent the day frustrated and refreshing their web browsers.

The Verge reports that the outages on began shortly after Prime Day 2018 kicked off at 3:00pm EST, and continued throughout the afternoon. Of course those angry shoppers took to Twitter to lament the fact that they weren’t able to give a chunk of their disposable income to Jeff Bezos.

The good news is that the kinks appear to have been worked out, so you still have until 11:59pm EST tonight to take advantage of Amazon’s deals. Even further good news is that the Prime Day website outage only resulted in rage posts on social media, as opposed to, you know, Black Friday fistfights.

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