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McDonald’s Fails the Meme Test

So the power and internet access have been restored in Hurricane Irma’s wake and I’ve finally adjusted my body clock back to Eastern Standard Time, so it’s time to resume regular blog order. On the menu this week? Szechuan sauce. Specifically the McDonald’s variety. Specifically its botched re-release in response to a viral online campaign as the result of a…

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Back From Europe!

It feels like just yesterday that I boarded my Norwegian flight bound for Berlin, Germany, but I’ve returned from my latest jaunt through Europe! That’s the way it always goes, it seems. What an incredible, incredible trip. My list of destinations this go-round included Berlin, Germany, Prague, Czech Republic, Cesky Krumlov, Czech Republic–a UNESCO World Heritage Site about two hours…

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Irma Update: We Made it Out the Other Side!

Well, that was…interesting. After it seemed like Orlando was in the clear, Hurricane Irma decided a visit to the theme parks was definitely on her agenda. Things began to really get nasty Sunday evening, with the eye wall taking an eastward shift — bringing it right over us. By late Sunday and early Monday most of Orlando was being battered…

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Keeping an Eye on Irma

Texans are still in recovery mode in the wake of Hurricane Harvey, and now the threat of another–and possibly stronger–hurricane looms. Hurricane Irma was upgraded this morning to a Category 5 storm, and it appears to have Florida in its sights. Essentially, I may have jinxed us last week when I referenced the fact that I’ve never been in a…

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Thinking of Southeast Texas

As Florida residents, Russell and I are acutely familiar with the impact a hurricane or tropical storm can have. I distinctly recall the ravages of Hurricane Charley in 2004—emerging from the house after hours of blistering rain and wind gusts mimicking freight trains to find my neighborhood in seeming disrepair. The 2004 hurricane season brought four named storms through Orlando—Charley,…

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An Interview with Russell

For your Tuesday afternoon blog consumption, head over to for a fantastic interview with The Prez himself, Russell Trahan. In an insightful interview, Russell speaks with Ron Rosenberg about strategic marketing and building name recognition through placing articles in business, trade, and association publications.