If your expertise fits any of these topics, take advantage by sending out a press release to newspaper, television and radio stations, or call up the media directly! For example, if you are consultant, author or speaker who specializes in preventing identity theft, you’ll want to let the media know about your expertise for “Identity Theft Prevention and Awareness Month” which is December. You can share your advice on how to keep your information safe, what to do if your identity is stolen, and steps to take within your home or office to keep private information hidden. By writing press releases on these topics, contacting radio stations in your area, or becoming a featured expert on television or in print, you’ll be able to boost your brand. Here are more publicity opportunities:

December is Identity Theft Prevention and Awareness Month – Intended to heighten the awareness of the likelihood of identity theft, especially in the holiday season.

December is National Write A Business Plan Month – Make your dreams come true or if you already have a business, revamp your existing plan for the new year.

December 9-16 is Hanukah – A celebration of the Feast of Lights and dedication for those of the Jewish faith.

December 25 is Christmas Day – A day of celebration for the Feast of Nativity through lights, holiday trees, family gatherings, and gift giving.

December 26 – January 1 is Kwanzaa – An American black family observance in recognition of traditional African harvest festivals.

December 31 is New Year’s Eve – A night for celebrating and welcoming the New Year.