PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity – Page 56

Instagram Algorithm Outrage

A picture’s worth a thousand words, but if you’re Instagram and you start tinkering with your algorithm you can expect many, many more than that.

As one of Facebook’s biggest—and most popular—online assets, Instagram has naturally become a bit more like Facebook. If you’ve checked your feed in the last few months you’ve noticed an influx of native advertising sprinkled throughout photos of those you follow. While mildly annoying, the photo-centric social media platform hasn’t received near as much backlash as a result of ads as it has surrounding its latest “Facebookification.”

Instagram has announced that it will begin to implement a new algorithm that adjusts the way in which photos are organized on your feed. Much like Facebook, pictures with a higher level of engagement will appear first, as opposed to the existing interface of chronological order.

Even a Valencia filter can’t smooth over the outrage.

Users are flooding Instagram with a litany of “if-it-ain’t-broke-don’t-fix-it” style emails, and many—particularly celebrities—are posting images of their own, urging followers to turn on notifications so they don’t miss updates.

If you thought ads were annoying, envision the prospect of push notifications every time Justin Bieber posted on Instagram. Then throw your iPhone out the window.

It does beg the question, though: why? Clicking “most recent” on a Facebook newsfeed has always seemed unnecessary, so with Instagram’s interface that is supposed to paint a vivid, photographic timeline, an algorithm that takes them out of order seems odd and clunky.

Regardless of the massive roll-out backlash, as one of the world’s most popular social media apps, Instagram won’t be going away any time soon.

Our Hearts are with Belgium

Throughout the world, this keeps happening. It’s infuriating. It’s heartbreaking. It’s terrifying.

A bit over a week ago it was a hotel in Grand Bassam, Ivory Coast. On Saturday it was a popular shopping district in Istanbul, Turkey. Today, an airport and a metro station in Brussels, Belgium. 16 were left dead after a sweeping attack on beach resorts in Grand Bassam. 4 were killed in Istanbul, and 31 have been confirmed dead so far in Brussels.

This is slowly becoming the new reality. Soft targets becoming fertile battlegrounds. Innocent people becoming casualties in a war they did not choose. It’s like we’re moving backward.

We cannot let fear paralyze us, however. Recall the brave defiance of the French citizens taking to their parks and cafes immediately after the attacks in November, sending a robust message that they will not allow terror to impact their way of life.

Our hearts break for all the victims of terror and violence in Ivory Coast, Turkey, Belgium and across the globe. We cannot allow this to become the new normal.

Vote!

Today’s blog is more of a PSA, mainly because it’s Election Day here in Florida and in a couple of other states (plus the must-win territory of the Northern Mariana Islands.) What a long, strange trip it’s been so far, and with Florida and Ohio casting winner-take-all ballots today, it promises to just get weirder.

Ah, politics. This election cycle has cemented the assertion that sometimes the truth is stranger than fiction.

The important part of that truth is that you have a voice in it. Here in Florida, we’re acutely aware of the critical role we play in the political process (hanging chads, anyone?). One vote may not seem like much, but it’s so important to get out there and cast it. Not only are you exercising your civic duty in our democracy, but you’re participating in a process that is but a pipe-dream to individuals in many other countries.

Don’t squander your opportunity to make an impact. Whether you’re voting today, or if your primary or caucus is further down the calendar, make it a priority to cast a ballot.

Thanks for the Memories, Peyton

If you’re gonna go out, make sure you go out on top. NFL legend Peyton Manning did just that on February 7th, defeating the upstart Carolina Panthers in Super Bowl 50 and capping off a Hall of Fame career.

Yesterday Peyton confirmed what many had predicted and announced his retirement from the league after 18 seasons. In an emotional press conference, Manning thanked his fans and teammates in both Indy and Denver, and described his illustrious career in that folksy way that only Peyton Manning can.

Throughout his years in the NFL he took heat from fans and sportscasters alike for his record in big games. He was pegged a guy that could not slam the door shut to win a Super Bowl. His years of dodging this unfair criticism came to an end in 2007 when he led the Colts to a victory over the Bears in 2007.

He also took home the MVP trophy from that one.

Accruing hardware is nothing new for Peyton Manning. The man has broken record after record, won the NFL MVP award 4 times and now has another shiny Super Bowl ring to go along with his 2007 jewelry. He will go down as one of the greatest—if not the greatest—NFL quarterback of all time, and it will be an odd feeling on Sundays knowing that we won’t be hearing shouts of “OMAHA!” coming from our TVs any longer.

Reactions are Here

Find yourself feeling a bit heated at the political articles your buddy incessantly pollutes your Facebook newsfeed with? Maybe that meme making the rounds deserves a little more than a mere “like.” Well you’re in luck, because Facebook finally unveiled its revamped “like” features—now designated as “reactions.”

Back in September I wrote about the long-rumored “dislike” button reportedly headed to a timeline near you, and Facebook’s new “reactions” appears to be the result. The new feature allows users to display a wider variety of responses to posts in the form of emojis—“love,” “wow,” “haha,” “sad” and “angry” now accompany the ubiquitous “like” button. It’s not a sweeping representation of the range of human emotion, but hey: it’s a start.

One of the more clever aspects of the reaction buttons is that they act like GIFs once you hover over them, providing an animated reaction. It’s a neat addition to the Facebook interface.

As with most of the new features that Facebook puts in place, the new reaction buttons came without warning. One morning you’re liking posts per usual, the next you’re clicking the “love” button on John Oliver’s latest segment.

Facebook does not sit still. There are new features constantly in the works or in the pipeline, and reactions is a unique extension to a platform that refuses to be complacent.