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Archive for Publicity – Page 14

Can I Have Your Attention, Please …

Back in April, GMA correspondent, Will Reeves was caught with his pants down.  Well, not down, but completely not on.  I was reminded of this and had to laugh at myself, because recently I was caught in a similar situation.  Oh, I was wearing pants, but when I had to stand up to retrieve some papers during an online conference I had forgotten that I had a t-shirt draped over my desk chair and it had a message not everyone would find appropriate or humorous.  This got the attention of everyone online, in a way I wasn’t really interested in, nor intended to convey. 

Experts in online presentations have said that you need to engage with your audience every four minutes to hold their attention.  This is more often than during a live presentation, mostly due to the distracting nature of an audience not being captive in the room with you.  It’s so easy to put yourself on mute (or maybe the presenter already has muted the whole audience) and type another email or read an incoming message while you’re supposed to be listening and absorbing. 

According to Microsoft research, a goldfish has a longer attention span than humans these days.  The average person’s attention span is eight seconds.  The attention span of a goldfish was 9 seconds! 

This means it’s more important than ever to get and keep the audiences’ attention.  We’re all getting used to the new normal of presenting from home.  The meetings that could have been emails, and were, when this all started, are now becoming meetings again, just online.  These types of distractions shouldn’t be happening anymore, as our new normal is online and has been for nearly 5 months.  The cost savings of not attending live meetings/conferences will hopefully be a plus for most of us.

I’m sure Will Reeves and I will not make the same mistake, twice.  If we do, let’s go for the humor, finding more to laugh about can only be positive!

 

Step by Step, Celebrate Putting it Together

 

There’s a wonderful short play titled “One Monkey, More or Less” by Rod McFadden in which one of the infinite monkeys trying to randomly type out Shakespeare wants to give up.  There’s a touching scene in the play where one of the monkeys sites his inability to complete a play, yet another monkey tries to encourage him by pointing out that the first monkey has randomly typed a Sonnet.  “But it’s not a play,” counters the first monkey, “it doesn’t count.” 

This made me sad.  So many times you see people give up on their goals when progress is being made, but the final outcome isn’t being achieved.  You must learn to celebrate the victories along the way.  I was talking to a speaker the other day who was telling me they’d had $50,000 worth of scheduled business cancel on them back in April.  They did admit that $30,000 of it had re-booked, but it wasn’t the full $50,000 so they didn’t feel as if they were reaching their goals. 

We’ve all seen the cartoon where a person is digging for diamonds and they give up, but we can see they’re an inch away from a huge diamond.  They can’t see it, they only see all the earth they’ve toiled through.  You never know when the next phone call, or the next email, or the time you reach out in any way will accomplish your goal.  Even if it doesn’t, celebrate that you made a call or sent an email that day!  You’re a step ahead of the person who didn’t. 

When I’m out for my evening walk and a jogger passes me I don’t get discouraged because I’m not keeping up their pace, I think to myself, “I’m doing better than the person just sitting on the couch!” 

So, celebrate your victories along the way to winning the war!  These days, everyone might be taking a little longer to get to their goals, so recognizing the steps achieved is even more important! 

Hello…Just a Moment, I’ll Connect You…

As Google announces its employees will probably be working from home until next summer, at least, it reminded me of a recent situation.  I was trying to get a hold of a vendor.  I’d email, she’d said she’d called, but I never heard from her.  I know there’s a spam filter for emails, but I couldn’t figure out how I’d missed her phone call while I was sitting at my desk all afternoon.  Finally the light shown through, she emailed me that since she was working from home her number did not come up as the company, but rather ‘private caller,’ (and, like a lot of other people, I don’t answer those).  The next time she called I saw the ‘private caller’ and picked up and solved the issue in 10 minutes.  Just another minor adjustment in our current situation.

While relaying this story to my sister, she told me something similar had happened to her!  A distant relative of our father’s is using the quarantine time to do some genealogy.  My sister received a package with a letter and some old family photos in it.  The letter contained the [third-cousin-twice-removed]’s phone number and my sister recognized it as a call she’d gotten a couple of days earlier but did not answer because she didn’t recognize the number.  Well, now the two have talked, in fact they talk weekly, and we have a new branch of our family tree we’re looking forward to a face-to-face visit as soon as we can.

So, maybe there’s another silver lining to all this. The element of surprise and anticipation is back.  I remember as a kid when the phone would ring everyone would jump up to see who could answer it first.  There was a sense of excitement and mystery:  who was calling us?  We could all use a little more wonder in our lives.  The silver linings are there, we only need to be hopeful and look for them.

Read This, You’ll Learn Something…

My mother would often come into my room while I was doing homework and turn the radio down.  She’d say, “How can you learn anything with all that noise?!”  My response was always that I learn better with music, that it helps me recall what I’ve read, I play the tune in my head and the information comes back to me.  She always left the room muttering, “I wish I could set your math homework to music; you’d be a rocket scientist!”

As it turns out, mom wasn’t wrong.  No, I’m obviously not a rocket scientist, but it is known that some people are visual learners (they need to see it), some people are audio learners (they need to hear it) and some people need to learn by writing it down for themselves.  All of these methods may have worked well way back when I was in school, but with today’s bombardment of material, new ways of helping people retain and recall information are necessary.

A recent column on Forbes.com put it best:  We need to provide the learner with a GPS instead of an atlas to navigate the learning process with constant feedback. The article goes on to confirm that if the student reaches their goal of remembering and recalling information it will give them the confidence to continue learning.  In essence, the student will learn to love learning!

With the current debate raging about when, how, or if to open our public schools, maybe it’s time we looked longer and harder at how a student learns rather than where they learn it. 

Now, if only someone could explain to me how to “look it up” (as my mother always told me when I asked her how to spell a word) when you don’t know how to spell it! 

I’ll Be Seeing You…really, I mean it!

Billie Holiday, Bing Crosby, Frank Sinatra – these are all very big names in the music industry.  If you were a songwriter/record producer in the last century and you could have had even one of them record your song, you would’ve had a hit on your hands.  These are just three of the dozens of artists who recorded Sammy Fain’s and Irving Kahal’s popular song:  I’ll Be Seeing You

Most people think of this song as a World War II nostalgia piece, (even though it was first published in 1938).  It evokes scenes of soldiers saying good-bye to their gals in train stations and on ship docks.  Not knowing when, or if, they’ll be coming home to them.  It’s not a great stretch to think we’re in a similar situation now.  We may not be going overseas to fight fascism, but with COVID quarantine we don’t know when, or if, we’ll be able to see in-person and hug our loved ones again. 

This is where the silver lining comes in.  We are lucky (it may not seem like it, but we are) because we have technology that obviously didn’t exist during WWII and we can see each other.  If not in-person, at least on a screen.  We can hear each other, and pick up on the tone in our voices without having to interpret the meaning of a phrase used in a letter.  Inflection is highly under-rated.

So, whether it’s a Zoom call, a Facebook group chat, or WhatsApp, or Google Play, when we say I’ll Be Seeing You we can actually mean “seeing” you. Which is something I’ll bet our grandparents would have been very thankful for.  We are very fortunate to be able to count our blessings, virtually!

Oh, and by the way, Billie Holiday’s 1944 recording of the song was the final transmission sent by NASA to the Opportunity rover on Mars when its mission ended in February 2019.