PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

The Marlins, Branding and Going Local

As the temperature and humidity begin their annual ascent into pressure-cooker territory, in Jupiter, Florida, the Miami Marlins are donning eye-black and dusting off their gloves in preparation for the upcoming season. Hope springs eternal every March, when spring training begins and fans everywhere can rejoice in baseball’s true tabula rasa; where last year’s errors are forgotten, the sting of…

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Oscars and All-Stars: Twitter Takes Over

Between All-Star Weekend in our city of Orlando, Florida, and the 82nd Annual Academy Awards Sunday evening, it was a hectic 48 hours in the social media stratosphere. On-site updates were rolling in at breakneck speed; so much so that my thumb is sore from repeatedly tapping the ‘refresh’ button in a feeble attempt to keep up. In this week’s…

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Always Expect The Unexpected

“The best laid plans of mice and men often go awry.” Robert Burns’ famous words are a timeless testament to how even letter-perfect preparation can unravel at the drop of a hat. The world learned the tragic news of Whitney Houston’s death Saturday night, the eve of the Grammys, and the immediate effects of the loss rippled through the music…

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How The Midwest Was Won: Indy’s PR Prowess

Indianapolis has long been regarded as a lethargic, low-key Midwestern city with not much more to offer than ‘a 500-mile speedway race and 364 days of mini-golf,’ as Kurt Vonnegut famously penned. Indiana’s capital was staked with the dubious task of discarding its sleepy image and reputation and broadcasting a town worthy of hosting the largest sporting event in the…

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Politics, Primaries and PR

On the Eve of the Florida Primary, Republican candidates have ramped up their ads and marketing throughout the sunshine state, spreading their messages and slinging mud from the Panhandle to Palm Beach. The anatomy and inner-workings of political campaigns can be as complex as inferential statistics, but dissected and analyzed they are essentially glorified, smoke and mirrors-clad PR operations. In…

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Joke’s On You: Avoid Online Misunderstandings

Common lunch break conversation fodder here at PR/PR is the day’s posts on Reddit.com, a social news website and message board. One topic last week detailed the ‘least funny jokes that leave you in hysterics.’ Sporadic laughter echoed throughout our various offices for the remainder of the afternoon. Sometimes what should be humorous isn’t, and what shouldn’t lend to hilarity…

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