The publicity process is a marathon and not a sprint. To repeat an important point from previous blogs: your two greatest allies in garnering and maintaining a successful level of promotion are frequency and repetition. Now you’re a seasoned vet of print interviews and your articles have been published in a variety of publications; you can sit on your hands…
Woodstock had the flower generation and Coachella has the Facebook generation. Music festivals are synonymous with roughing it; whether it was mud-covered attendees making the most of a torrential downpour at Yasgur’s Farm in ’69 or tent cities littering the grounds of Lollapalooza in the ‘90’s, you’re expected to substitute comfort and convenience in exchange for cavorting and community. To…
Still cresting the wave of an Easter Sunday jellybean sugar-high (extended in duration on account of Monday morning coffee consumption), I find myself probing the net and mulling over potential topics for this edition of PR/PR’s blog. The brain is a finicky organ, as much of the time my topics are derived from pacing the hallways or clicking random web-links…
I make no bones about my affinity for Major League Baseball (specifically the Atlanta Braves; Phillies fans, you’re on notice), so naturally I am counting down the hours until Opening Day this Thursday*. Note the asterisk, as the season is technically underway already. The Seattle Mariners and Oakland Athletics played a two-game set in Tokyo last week; two official games…
If we were to personify the collective Internet, it would be comprised of a toddler’s attention span and a teenager’s keen awareness of revolving trends; essentially a virtual hyperactivity disorder with a dash of rebellious competition as to what’s ‘hot’ and what’s ‘not.’ If MySpace is an acid-washed t-shirt, then Pinterest is low-rise skinny jeans. As a twenty-something male (not…
Emotional appeals are the redheaded stepchild of crafting and supporting an argument. Pathos, the black sheep of Aristotle’s three modes of persuasion (which also include ethos and logos, ethical and logical rhetorical devices), has long been regarded as a slippery slope on which to base a claim, albeit a powerful one. This is not intended to be an intro course…
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Each day, PR/PR publicity services calls on hundreds of editors and reporters in the print media at local, regional, national, and international levels…
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What are you currently doing to market yourself or your new book via social media? The marketplace is changing and you’ve got to change with it…
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CONNECT with PR/PR
PR/PR Public Relations
4046 N Goldenrod Rd #269
Winter Park, FL 32792
Phone: (407) 895-8800