Working on the blog today. Tune in next week for some exciting changes!
It’s in our nature to root for the underdog. The Davids and Rudys among us will always capture the hearts and imagination of the public. By taking on their (much larger) counterparts and defying odds that said they never had a chance, they provide an inspiration to the little guys of the world. American Express joined forces with the underdogs…
Hope everyone’s week is starting out right! As we’re all shifting gears to prepare for Thanksgiving and Christmas, it’s important to remind ourselves of the things that we have to be thankful for. So here’s our annual list from the PR/PR staff! Russell Trahan1. A creative, energetic and supporting staff.2. Interesting clients who are wanting to expand their reach.3. Colleagues…
This weekend I had the pleasure of reconnecting with one of my lifelong friends. We had gone over a year without being able to spend time together, and our conversations had been few and far between. The reason? He was finishing up his military contract and returning from his second tour of duty. My Saturday was spent listening to his…
“Remember, remember the fifth of November.” Along with the crackling of massive bonfires, the bursting of fireworks and consumption of assorted ales and ciders on Guy Fawkes Day in Britain comes an interesting study in cultural shifts in perception and significance. Guy Fawkes, a domestic terrorist associated with the Gunpowder Plot of 1605 that was intended to blow-up the House…
You know that old axiom about keeping your friends close and your enemies closer? Well it’s cliché, but like most platitudes, it’s because it traditionally rings true. One avenue and strikingly underexplored method of social media marketing is the practice of keeping tabs on the competition; what they’re offering, where they’re excelling and – most importantly – where they’re failing….
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