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Author Archive for Carter Breazeale – Page 71

The Blending of Online and Real Life

It’s 2013, the Mayans were wrong, California has not broken off into the Pacific and the robot uprising has not turned our planet into a post-apocalyptic horror scape. Happy New Year!

It feels like eons since I’ve written one of these, as we’ve been working diligently on our blog conversion to our website, and we appreciate your patience as we improve on our blog for the coming year.

Every turn of the calendar brings 52 weeks worth of new possibilities and opportunities, and in a society that increasingly takes its cues from social media, there’s sure to be some exciting developments this year that we will discuss. In our staff meeting this morning, we had a conversation about the rapidly blurring line between online and offline identities. The two used to exist as completely autonomic entities, but we’ve experienced a coalescing of the Internet and real life, and it’s both intriguing and frightening.

In a story that made rounds at the end of last week, Jacob Cox-Brown decided it was a smart idea to go for an inebriated drive, pull a hit-and-run and make a boneheaded post on Facebook about it. Where did that land him? In the slammer, after police received an anonymous tip from one of his Facebook friends. From the advent of social media usage, we’ve been told to be wary of what we actually post on for the public to see. There’s been many documented cases of lost jobs and wrecked relationships due to Facebook and Twitter, but this, as far as I know, is the first documented case of an actual arrest stemming from a status update.

Remember kids – it doesn’t pay to drink and drive and post.

In a related story, Johnny Manziel, Texas A&M’s freshman quarterback and newly-minted Heisman Trophy winner, found himself in some hot water after releasing a picture on Instagram that showed him and a few friends flashing money in an Okalahoma casino. While it should be noted that the legal age to gamble in Oklahoma is 18 and there is nothing inherently wrong with the photograph, in an age where the NCAA is under the microscope for their recruiting practices, it probably isn’t a smart idea to display large sums of money online.

While social media was once an aspect of our personalities, it has now seemingly become an extension of them. Maintaining a squeaky-clean image online is something we must remain cognizant of, because one slip and you may end up unemployed – or worse – in handcuffs.

 

-Carter Breazeale

PR/PR Public Relations

 

 

Happy New Year/New Blog!

First and foremost, I’d like to extend our apologies for the delay in our weekly blog posts. We’ve been working on converting over from our previous blog address to allow for hosting on the PR/PR website, so barring any kinks we need to work out, it appears we’re ready to go!

We are also shifting over our posts from Mondays to Tuesdays. Keep checking in weekly for exciting content in the world of public relations!

As we’ve left 2012 behind us, we are eager and excited for the possibilities that 2013 will bring. We hope that every one of you has a safe and happy holiday, and we look forward to connecting with you in the New Year!

-Carter Breazeale

PR/PR Public Relations

Stay Tuned!

Working on the blog today. Tune in next week for some exciting changes!

Small Business Saturday: One for the Underdogs

It’s in our nature to root for the underdog. The Davids and Rudys among us will always capture the hearts and imagination of the public. By taking on their (much larger) counterparts and defying odds that said they never had a chance, they provide an inspiration to the little guys of the world. American Express joined forces with the underdogs of the business sector on Saturday in a show of solidarity known as ‘Small Business Saturday,’ an alternative to ‘Black Friday’ and ‘Cyber Monday’ designed to generate revenue and awareness for local businesses.

Small, locally-owned businesses have been historically edged out of the community once the conglomerates come to town. As the backbone of the American economy, small business owners have been scrambling to maintain their footing in a market that is dominated by large corporations that can afford to out-price their lesser competition.  

An unexpected ally in the support of small businesses, the credit card giant American Express, actually proposed the idea two years ago. By providing monetary benefits to consumers who frequent small businesses, AMEX created an incentive to shopping local. The company created online awareness about the new ‘holiday,’ employing the Twitter hash-tag ‘#smallbusinesssaturday’ to generate a buzz and following that has only grown since its inception.

The importance of a shopping day dedicated to supporting local businesses cannot be overstated. The dollars generated at independently owned boutiques and shops remains in the community’s economy, and serves to support your immediate surroundings. At a time when the risks potentially outweigh the rewards for operating a small business, Small Business Saturday provides a tangible boost in revenue that can prove invaluable.

Seen as an advocate for the little guy, AMEX reaped benefits as well. American Express users received $25 off purchases from local businesses, and the increased usage of their cards on Saturday will reflect in their fourth-quarter financials. It’s fair to say that everyone was a winner on Small Business Saturday, but one day a year is not enough. Do your part and support your local businesses!

-Carter Breazeale

PR/PR Public Relations

Giving Thanks, Round Two!


Hope everyone’s week is starting out right! As we’re all shifting gears to prepare for Thanksgiving and Christmas, it’s important to remind ourselves of the things that we have to be thankful for. So here’s our annual list from the PR/PR staff!

Russell Trahan
1. A creative, energetic and supporting staff.
2. Interesting clients who are wanting to expand their reach.
3. Colleagues with sound advice who are never too busy to mentor.
4. Professional organizations dedicated to the advancement of their members.
5. Family and friends who make everything worth working for.

Amanda Tucker
1. Family. I’ve been blessed with a large, supportive and silly family. I couldn’t imagine better people to be surrounded by.
2. My puppy, Blake. He brings a tremendous amount of joy into my life.
3. Pinterest. Where else would I find all the best cupcake recipes and inspirational quotes in one place?
4. Good friends I can always count on.
5. The quote, “Count your rainbows, not your thunderstorms.” This phrase has helped me see the positive side of many difficult situations.

Lindsay Durfee
1. The unintentionally hilarious things Russell says, i.e. Denton, FL instead of Destin, FL (I couldn’t tell you why this was so funny at the time.) And his sense of humor for letting us laugh at him!
2. Notre Dame being the #1 ranked college football team in the country (knock on wood for this weekend.) Go Irish!
3. The level of health and personal happiness I was able to achieve and retain this year.
4. Wonder in-laws, with whom I can’t wait to spend Thanksgiving, and time to visit my own parents at New Years.
5. An amazing husband who gets me, loves me just the way I am, and finds ways to make me laugh everyday (and now I am tearing up as I type.)

Carter Breazeale
1. Having a job that doesn’t feel like work, with people who feel like friends as opposed to simply coworkers.
2. My friends and family who put up with my sarcastic and cynical sense of humor.
3. Alkaline Trio’s record, “From Here to Infirmary.” Everyone should own it.
4. The Atlanta Falcons football team for being 9-1, even if their wins are ugly and frustrating.
5. Gabriel Garcia Marquez, specifically the novel, “One Hundred Years of Solitude.” My world was shaken for about a week after reading that book. 

We hope you all have a happy and safe Thanksgiving!