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Author Archive for Carter Breazeale – Page 46

Our Hearts Are With South Carolina

In an extremely tragic event last Wednesday, a gunman stole the lives of 9 people at the Emanuel African Methodist Episcopal Church in Charleston, South Carolina. The shooter—acting on apparent racial motivations—was apprehended the following day in Shelby, North Carolina.

These stories have become frighteningly common.

At PR/PR we want to extend our heartfelt condolences to the families of the victims of this heinous act, who bravely—and symbolically—filed into the pews of the AME Church for Sunday service to display solidarity against hatred and violence.

Places of worship and spirituality should not be locations of massacre. But fear and division will not dominate our nation. Together, as Americans, we will move forward from this abhorrent event.

We stand behind South Carolina as they mourn and put back the pieces that were shattered last Wednesday evening.

Twitter Plays CEO Musical Chairs

Twitter’s leadership is once again in a state of flux, further illustrating how difficult it can be for social media corporations to effectively monetize—to Wall Street’s satisfaction—once they go public. Founded in 2006, Twitter is now searching for their fourth CEO after Dick Costolo announced he was stepping down last week.

One big question: does anyone even want this job?

Twitter has been highly scrutinized since their IPO, as share value has diminished and user enthusiasm has plateaued. Essentially, the social media mainstay is forced to walk the tightrope of “staying true to their platform” and introducing new—and profitable—features designed to motivate their user base and please their shareholders.

It’s not an enviable position. It’s the Crystal Pepsi of the tech industry.

Costolo, widely-regarded as one of Silicon Valley’s most impressive executives, never really had a chance. Once the company went public and ownership passed to shareholders, expectations were stratospheric. When growth did not match the rate and scale of direct competitor Facebook, the writing was on the wall. It’s a prime example of how cutthroat the boardroom of a publicly traded company can be. You’re beholden to your users—but mainly the board of directors.

Twitter co-founder Jack Dorsey will take the reins as interim CEO while an internal and external search takes place to find a “permanent” replacement. With the rapid turnover at Twitter, however, the lucky selection needs to realize that the big chair they’re assuming is already a hot seat.

Apple Releases Streaming Music Service

Long rumored, now confirmed—Apple is throwing their hat into the music streaming ring. At yesterday’s WWDC conference, the tech mega-giant unveiled “Apple Music,” an online streaming service that will compete with industry stalwarts Spotify. The grapevine was filled with whispers of Apple’s potential foray into the streaming market when they acquired Dr. Dre’s Beats Electronics for $3B last May, and on June 30th the service will become a reality for consumers.

The main question though: what separates it from Spotify? Aside from Taylor Swift—not much. Like Spotify Premium, the service still requires a monthly fee ($9.99, $14.99 for a family of six), and will contain essentially the same library.

But this is where Apple has always excelled. They take already established technology—some faltering consumer-wise, like tablets—and swoop in with their own offering, somehow making boatloads of money and creating the industry standard. There’s no arguing that Apple makes a top-of-the-line product, but they’ve famously withheld features already present on other tech companies’ offerings, just to provide them later and market their inclusion as massive selling points (my Apple mouse didn’t have a right-click button until 2009.)

It almost sounds counterintuitive, but it always works. And as Apple is one of the most profitable companies on the planet, there’s obviously genius behind their motives.

So while their streaming service may not be much different than Spotify, do not count on its ability to compete. Apple consumers are famously enthusiastic about its products—almost to the point of being cultish—and when you have a motivated customer-base, they’re likely to buy-first and ask questions later.  At the end of the day, the consumer wins in this scenario, because you can believe both Apple and Spotify will strengthen their efforts to put out the best service possible.

FIFA: Built on Blood and Money

It was the best worst-kept secret in all of sports, but I’m not sure anyone could have predicted the absolute scope and scale of FIFA’s corruption. Last week, just days prior to holding their presidential elections, the governing body of international soccer was raided by police—leading to a handful of arrests of high-ranking FIFA officials. Allegations include racketeering, money laundering and bribery—your typical white-collar crime fare.

Ladies and gentlemen: John Oliver was right.

According to the unsealed indictments, the FIFA probe began shortly after the suspicious awarding of World Cups to Russia in 2018 and Qatar in 2022. The World Cup is traditionally held during the summer months, making it virtually impossible for it to be held in Qatar considering temperatures can skyrocket over 130 degrees Fahrenheit. FIFA also requires numerous cities replete with soccer infrastructure, which Qatar did not have. “Screw it, we’ll build them,” they said. With that kind of cash laying around, it’s not hard to believe there would be some to spare to grease some palms.

Essentially, Qatar is the worst place on the planet to host such a massive sporting event.

That’s the crux of the allegations against FIFA: that troughs of cash was exchanged to influence bid selection for the next two World Cups. U.S. Attorney General Loretta Lynch referred to them as a “criminal enterprise,” and with the details trickling out about the organization, it appears an appropriate label.

Even with the dark clouds surrounding the FIFA leadership, they still voted to re-elect their longtime president Sepp Blatter to his fifth term, although the questions regarding his involvement are getting closer to his doorstep. I don’t feel there is any way that he remains at his post for long; there was too much that went on during his watch. Either he knew and ignored it, or was completely unaware—which given FIFA’s widely held reputation as a corrupt organization might be even worse.

More than 1,200 migrant workers have already died building Qatar’s World Cup infrastructure—for an event they should not be hosting. As far as I’m concerned, that blood is directly on FIFA’s hands, and I hope the arrests force change in an organization that dreadfully needs it.

The time has come to say goodbye…

My husband and I started this journey way back in 2006: 4 years of med school, marriage, move to Orlando, 5 years of residency, and now it is time to start his fellowship in musculoskeletal oncology in Chicago. Therefore, my last day at PR/PR is tomorrow.

Pam Lontos hired me in 2010, and I was blessed to work here for 5 years through the sale of the company to Russell, comings and goings of different staff and a new office location. Most of all, I was blessed to find wonderful friends in Russell, Amanda and Carter. My memories of the last 5 years are interspersed with inside jokes like “Ooooh! Yankee Candle!” and “smarticles” and pictures like these:

Office Warming Party

Office Warming Party

Halloween 2012

Halloween 2012

Teambuilding

Teambuilding

NSA 2011 Anaheim

NSA 2011 Anaheim

A typical exchange between me and Russell

A typical exchange between me and Russell

Disneyland during NSA '11

Disneyland during NSA ’11

Got a little too enthusiastic about the candy on the way home from convention

Got a little too enthusiastic about the candy on the way home from convention!

Amanda's last day

Amanda’s last day. “The kids love it!”

Amanda and Flynn

Amanda and my son, Flynn

Russell and Flynn

Russell and Flynn

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It’s been nothing but a pleasure to be a part of this team. I’ll miss them all, and I’m leaving grateful for the wonderful memories.

“How lucky I am to have something that makes saying goodbye so hard.” – A.A. Milne