That early-in-the-calendar holiday always feels great, huh? I hope you all enjoyed a nice, long, Presidents’ Day weekend.

But alas, it’s back to the grind, and there are some interesting developments in the hopper—especially for the tech industry. Most notably, Snap Inc., Snapchat’s parent company (and bane of Mark Zuckerberg’s existence), is expected to go public next week. Following in the footsteps of other social media mega-platforms Facebook and Twitter, Snap Inc. is preparing to debut its IPO.

If you’ve been following this blog—or social media business news—for any length of time, you’ll know that there are potentially rough waters ahead. Facebook and Twitter both famously struggled when adapting their business models toward revenue generation through advertising—the latter still seeking a friendly port in the shareholder storm.

Snapchat presents an interesting case, however. Attempting to establish its longevity and shed its reputation as more social media fad than mainstay. Its unique model has been co-opted by Zuckerberg’s Instagram. There’s been some fierce competition between Facebook and Snapchat, which should provide some anecdotal insight into the value of Snap’s product and platform.

The key, as always, will be to present stability, profitability, and endurance.

On the calendar for next Thursday, Snap Inc.’s IPO will be one worth watching. With other tech companies considering going public in 2017, Snap will set an intriguing benchmark for organizations looking to follow suit and cash in.