The world really is a curious, wonderful place. The Powerball lottery is over a billion dollars, Donald Trump has a legitimate shot to become the next President, and Sean Penn somehow found a way to interview the most wanted—and most dangerous—drug kingpin on the planet.

It was announced last week that leader of the notorious Sinaloa Cartel, Joaquin “El Chapo” Guzman had been captured by Mexican special forces in a raid. El Chapo, of course, escaped from his maximum security prison a few months ago in a series of events straight out of a Michael Bay blockbuster. There were guards on the take, a massive tunnel leading to a safe house, and a motorcycle on railroad tracks.

What came after the news of his arrest was the fact that Sean Penn had secretly met with El Chapo deep in the jungles of Mexico for an interview in Rolling Stone. In the interview, Guzman admitted his role in international drug trafficking, and boasted of his fleet of “submarines, airplanes, trucks and boats.”

He previously stated that he was just a farmer.

This historically secretive El Chapo’s sudden glibness was the result of a desire to become the subject of a film—a biopic about his narco-exploits. His associates’ contact with Mexican filmmakers and the electronic intelligence gleaned from his communication with Penn led to his downfall.

There was initial speculation as to Penn’s role in Guzman’s recapture, but authorities confirmed that he was an integral piece that led them to the cartel boss.

So El Chapo is back in prison, awaiting potential extradition to the U.S. Will he escape again? It’s certainly a possibility. A certainty, however, is that Sean Penn beefs up security and steers clear of cartel leaders for a while.

Hello everyone, and welcome to 2016! I hope you had a wonderful time ringing in the New Year with friends and family. Hopefully it included all the standard New Year’s Eve fare, namely: snazzy-looking outfits, stuff that blows up, an array of finger foods and copious pours of champagne. That’s the New Year’s Eve way.

One person who certainly didn’t skimp on the bubbly was CNN anchor Don Lemon, who proceeded to get rip-roaring drunk on national television. What began as your typical, quirky New Year’s Eve coverage with anchors and correspondents showing a bit of their softer side quickly deteriorated into an Animal Housian display of drunken decadence.

Prior to the ball drop, Lemon had already chugged beers and consumed crawfish next to a hot tub. With two minutes to midnight he proceeded to tell co-host Kathy Griffin she had a “nice rack.”

“Six pack over” he posted on his own Twitter account.

It got worse (or better?) from there.

Covering the Central Time festivities from New Orleans’ staple Tipitina’s, Lemon proceeded to conduct a series of sloshed interviews with bar-goers.

“You got married? Why on Earth would you ever do that?”

“I tried to explain to people that the last time I was at Tipitina’s, was uh, when I was at college, and I ended up going home with not a lot of clothes on.”

We reached Peak Don Lemon on January 1^st, 2016. Unsurprisingly, social media ate up his inebriated antics. For an anchor that’s often blasted for the sober things he says on air, #DrunkDonLemon may be the best thing that ever happened to his career.

Cheers to you, good sir.

As we roll into 2016 (how has it been another year already?!) Russell and I want to extend our gratitude and well wishes to our clients and our colleagues. You are the backbone of what we do at PR/PR—a client-focused boutique agency. The relationships that we have crafted with each and every one of you over the years are woven into the fabric of our company, and your successes are directly linked to our own.

We wish you nothing but continued that continued success in the New Year. We hope that all of your goals—personal and professional—are reached, and hope that you have a happy and healthy 2016.

To our current clients, past clients, and future clients—to our partners, to our friends and family: Russell and I would like to extend a warm season’s greetings. We hope you’re filled with the joy that this time of year brings about, and we want to wish you all a Merry Christmas.

We will be out of the office on Thursday and Friday, returning Monday morning.

Have a safe and wonderful holiday!

As a politician, few actions endear you to your constituency more than backing the hometown team. Throwing out the first pitch; dropping the puck; or even something as simple as throwing out some support on your Twitter account.

Just make sure your team actually wins before you congratulate them on a hard-fought victory.

Things went terribly awry in social media land for Iowa Senator Joni Ernst on Saturday. The Iowa Hawkeyes took on the Michigan State Spartans in the Big Ten Championship game—and lost 16-13. The problem? Joni Ernst (more likely a staff member) sent out a congratulations tweet to Iowa for winning the big game.

Yikes.

As quickly as something like supporting the local team can ingratiate politicians to their constituency, these types of mistakes can disenchant them as well. It could be a simple mistake, and it could be pandering—but it’s probably both. Either way, it just looks really, really bad.

Social media is a new facet of politics, and one that I imagine many politicians view as a “necessary evil.” It’s a space that they are not used to or acclimated with, but one that provides a massive platform for their views—just look at Donald Trump. Incorporating a social media campaign is now intrinsic to any political operation, but mistakes like Joni Ernst’s can have longstanding consequences.

Moral of the story? Check before you hit “post.”