“The best laid plans of mice and men often go awry.” Robert Burns’ famous words are a timeless testament to how even letter-perfect preparation can unravel at the drop of a hat. The world learned the tragic news of Whitney Houston’s death Saturday night, the eve of the Grammys, and the immediate effects of the loss rippled through the music and entertainment business. The Grammys featured tremendous and well-executed tributes to Ms. Houston, all of which were pieced together at zero-hour upon news of her passing; showing that anything can happen at any time, and expecting the unexpected is crucial in any trade or industry.

As an expert on your topic or in your field, it is imperative to monitor the news and current events for any applicable angles for your message. Be ready for anything. Here at PR/PR, much of our time is spent scouring mainstream media and contacting editors about stories that parallel our clients’ area of expertise, and pitching them as the go-to source of information on a story. This process involves PR/PR retaining a vast variety of knowledge about current happenings, even if on the surface they do not seem to directly apply to a client’s topic. There’s always an angle, and only you as the expert can provide your unique perspective which will get you in front of reporters and editors faster.

When breaking news hits the wire, it takes mere seconds for editors to begin thumbing through their established list of experts to give their take and insight on a story. Make yourself available for that phone call that leads to an interview. Life doesn’t stop on your lunch break, and a missed call may mean a missed opportunity. Your words and voice perpetuate your career, not your voicemail.

Flexibility is vital in any corporate domain, but especially so when you’re leveraging yourself as THE person to comment on a variety of subjects. Producers scrambled in the late hours Saturday evening to incorporate Whitney Houston into their Grammy programming; trimming segments and adding others (particularly Jennifer Hudson’s stirring rendition of, ‘I Will Always Love You’), and it appeared organic and seamless. Keep your ear to the ground, maintain a working bank of knowledge, and prepare for anything.

-Carter Breazeale

PR/PR Public Relations

Indianapolis has long been regarded as a lethargic, low-key Midwestern city with not much more to offer than ‘a 500-mile speedway race and 364 days of mini-golf,’ as Kurt Vonnegut famously penned. Indiana’s capital was staked with the dubious task of discarding its sleepy image and reputation and broadcasting a town worthy of hosting the largest sporting event in the United States. With a citywide makeover and social media-focused approach, they succeeded in spades, and proved that proper PR works for cities, too.

In preparation for 150,000 visitors descending upon Indianapolis to watch the Patriots and Giants compete in Super Bowl XLVI, the city undertook a massive rebranding and renovation effort, transforming the downtown area into a football fanatic’s Shangri-La. A three-block Olympian-style village was constructed on previously downtrodden streets, complete with interactive zones and zip-lines crisscrossing above Indy’s urban landscape.  

Where Indianapolis really nailed it was employing staffers with the sole purpose of monitoring social media outlets for Super Bowl related trends. Personnel observed the likes of Facebook and Twitter for any mishaps such as traffic-jams or ticket calamities and dispatched the appropriate authorities to immediately rectify any potential problems. The utilization of these online mediums provided for seamless customer care and a minimal-stress environment for the throngs of sports enthusiasts invading the city.

The revitalization of downtown Indy made for a fantastic Super Bowl setting, and will prove an excellent choice for this year’s annual NSA convention (which PR/PR will be attending.) It was a precarious decision by the NFL to bring the Super Bowl to such a small media-market, but the immediate benefit and positive impact on Indianapolis is proof that a well-planned public relations strategy can ensure success. This modest town was converted into football mecca, and PR/PR cannot wait to see the enhancements in person this summer. We’ll see you in Indianapolis!

-Carter Breazeale

PR/PR Public Relations

On the Eve of the Florida Primary, Republican candidates have ramped up their ads and marketing throughout the sunshine state, spreading their messages and slinging mud from the Panhandle to Palm Beach. The anatomy and inner-workings of political campaigns can be as complex as inferential statistics, but dissected and analyzed they are essentially glorified, smoke and mirrors-clad PR operations. In this week’s edition of our blog, let’s examine a few of the popular public relations stratagems utilized by the Karl Roves and David Axelrods of the political world.

The Friday Afternoon Sneak

Tax returns. Shadowy business dealings. Swiss bank accounts in the Bahamas. This type of incriminating information about a candidate is always demanded by the public, and often released at an optimum time to limit damage and decrease the chances of the story gaining legs. That time? Friday afternoon, as late as possible, to ensure the negative press does not fester in the weekly news-cycle. The hope is by Monday morning all is forgotten and forgiven, and the candidate in question can continue what they do best: kissing babies and glad-handing the locals.

The ‘Hands-Off-Hands On’ Super PAC Attack

2012 is the first election incorporating Super PACs, or super political action committees that allow for exorbitant campaign financing donations. While candidates are limited to a certain dollar amount donated by one party or individual, these organizations are free from monetary restraints. Although not openly endorsing a candidate in particular, their television and radio advertisements frequently denigrate another, doing the dirty work that allows a candidate to keep their hands clean (and pockets full!) Prime example: Restore Our Future, a conservative-minded Super PAC, has already raised north of 12 million dollars in 2012, mostly going towards attack ads.

The Debate Deflect and Engage

When questioned by a moderator during a debate on an issue that will only serve to sully your image: don’t answer it! Classic deflection is a PR maintenance strategy employed by political strategists, and we’ve all seen it occur. Most recently, Newt Gingrich was grilled about his ex-wives, to which he proceeded to attack the moderator for not focusing on ‘the real issues.’ While the line of questioning was valid and certainly pertinent to any conversation about a presidential candidate, the strategy served Gingrich well: he enjoyed a standing ovation from the debate crowd and now enjoys a staggering 14-point lead in Florida.

The underlying theme: what can’t help you will only hurt you. Politicians and their cohorts are masters in the art of damage-control public relations, and by employing the strategies above (and many others) they keep a tight-seal on any negative leaks which may impact their campaigns. What are some of your favorite methods in political PR?

-Carter Breazeale

PR/PR Public Relations