Few corporations galvanize their consumer-base like Apple. Their brand is simply unparalleled in the tech market, creating a war of attrition with companies like Microsoft and Samsung, who are constantly struggling to match Apple’s ingenuity, and public enthusiasm for their products.

The Millenial Generation may as well be called the Apple Generation, as one of the biggest chunks of Apple’s market is the swaths of tech-savvy twentysomethings with money to burn. There’s no debating the revolutionary impact of the iPhone, and with last week’s Apple event announcing the release date of the iPhone 6 and 6 Plus, as well as the Apple Watch, their technological dominance shows no signs of relenting.

Early reports have predicted Apple to shatter all their previous sales records, with an estimated 60 million iPhones to be sold in the December quarter. And while other incarnations of the smartwatch have garnered slow sales, one can anticipate that you will begin to see Apple Watches strapped around Millenial wrists very soon. The data shows that this demographic eats up everything that Apple puts out.

It was not that long ago that Apple announced the iPad, and many predicted it would be the tech giant’s first massive failure, as tablets produced by other companies had failed to take-off. Cut to 2014, where the iPad is ubiquitous aspect of the technology landscape. They are seen on NFL sidelines, in doctor’s offices and tableside in restaurants. Apple Co. has never shied away from risk-taking, and as a result, the public has found creative applications for their products in the real-world.

By marketing the Apple Watch with its fitness and health applications, I’m estimating another homerun for Apple. The “who would ever wear that?” snickers will be silenced by the mass amount of Millenials firing off texts and taking calls from their wrists. The iPhone 6 and iPhone 6 may draw derision because of its out-of-date technology, but that will in no way reflect in its sales numbers.

No corporation creates a desire for its products like Apple, and especially among Millenials, they will continue to fly off the shelves.