PR/PR's Publicity Blog
Contribute Unique Angles
At end of interviews, ask about other stories reporter is covering. Explain how you can contribute and offer a unique angle – www.prpr.net
Book Author Tip
If you’ve written a book on the subject you’re being interviewed about, offer to send it. This will help them learn about it – www.prpr.net
How to Write a Press Release that Gets Attention
By Pam Lontos
If you want magazines and newspapers to feature you in their pages and TV and radio shows to have you as an expert guest, then you need to send out press releases on a consistent basis. After all, repeated media exposure is what helps you and your book become household names.
What exactly is a press release? A press release is a one- to two-page document that shows the media your newsworthy appeal. It’s a succinct way to present your unique angle and show the media how what you offer will benefit their audience.
Unfortunately, most speakers don’t know how to write an effective press release. In their attempt to entice the media to interview them, they inadvertently write nothing more than a long advertisement that ultimately ends up in the trash.
To get the media to contact you and help you build your name recognition, follow these 6 guidelines for effective press release writing.
1. Craft a compelling headline that solicits interest.
Your headline is the most important aspect of your press release, so spend extra time creating it. Use action verbs in your headline, and highlight a benefit you deliver. In your subhead, give extra details to back up your main headline. For example, “Retire a Millionaire in 5 Years or Less: New Book Shows You How.” If the headline doesn’t get the media’s attention, they’ll never read the rest of your release, no matter how great an angle you have.
2. Make your first sentence a grabber.
Just like your headline, your first sentence must draw people in. If you can’t get people to read past the first line, then all your hard work will be for naught. Use a startling fact or a shocking statistic that will make the media take notice. For example, “95% of all seniors retire in debt!” Resist the urge to begin with your name or book title. Even household name celebrities need a strong lead to get the media to take notice.
3. Tell your unique hook in the first paragraph.
Immediately after your first sentence, clearly state your “hook” or “angle” – the main thing that sets you, your topic, or your book apart from everyone else. What unique benefit do you offer the media’s audience? Research the problem that particular magazine’s or show’s audience has, and then relate your information to the problem’s solution. The only thing the media cares about is their readership or their ratings. They get higher readership and ratings by appealing to their target audience. Understand that audience and what they need, and then tailor your press release accordingly.
4. Go heavy on the benefits.
Face it. The media doesn’t really care about you, your book, or your topic. All they care about is “What’s in it for my audience?” Simply describe your book, your topic, or your expertise, and they’ll trash your release. Instead, show them specifically how your information will help their audience. Provide solutions to their audience’s problems.
Example:
Wrong: “My strategies have helped thousands of companies create breakthrough results.”
Correct: “Imagine having all the clients you want, triple digit profit increases year after year, and customers who sing your praises on a consistent basis. Now that dream can become reality for your readers.”
5. Structure your press release professionally.
Nothing turns the media off faster than an unprofessional-looking press release. In the upper left corner write who you’re sending the release to. Include the media person’s name, title, and magazine or show title. Under that put the words “For Immediate Release” or “For Release On [insert date].” In the upper right corner, put your contact information, including your name, phone number, and e-mail address. Below all the contact information (yours and theirs), put your headline and subhead centered on the page. Keep your paragraphs short, and never write for more than two pages (one page is best).
6. Give your press release a logical flow.
A press release is not advertisement. So whatever you do, don’t structure it as one. Always present your release as follows:
First paragraph: State your hook.
Second paragraph: Develop your angle by stating benefits.
Third paragraph: Reveal your credentials.
Fourth paragraph: Do a wrap up.
Fifth paragraph: Call to action. Always end your release by offering to arrange an interview with the media contact. For example, “For more information or to interview John Smith, please call 1-800-555-5555 or email me@myemailaddress.com.
Get the Media’s Attention Today!
The more media attention you get, the more successful you’ll be. Potential clients will call you based on magazine and newspaper interviews, and the audiences you speak to will recognize you, and therefore trust you, from your TV and radio appearances. When you craft a press release that gets the media’s attention, you’ll gain the name recognition that can boost your speaking career to new heights.
About the author:
Pam Lontos is owner of PR/PR, a public relations firm that specializes in professional speakers, authors, and experts. Having been an author, speaker, and former VP of Disney’s Shamrock Broadcasting, she knows the ropes of getting good you publicity and how to use it to really boost your business. Call for a free consultation at (407) 299-6128, and sign up for a free publicity tips e-newsletter at www.prpr.net.
Dispel Those Publicity Myths: Get Your Business the Attention it Deserves
by Pam Lontos
Every business needs a cost-effective way to keep their name, their products, or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales. And best of all, publicity is absolutely free.
Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published in the editorial column of your local newspaper, or as dynamic as having a front-page article with your company’s name splashed across the headlines. Unfortunately, because of the many myths that shroud the whole concept of publicity, many business owners fail to seek it out.
Before you can get your business the publicity it deserves, you need to separate the PR facts from the media fiction. Below are the most common publicity myths and the truths behind them.
Myth #1 – I need to own a “big” business to get the media’s attention
While it’s true that big business names are common in magazine and trade journal articles, the fact is that big business makes up only a small percentage of the American economy. Most readers know the big business names, but they often can’t identify with them or their challenges. That’s why many magazines and trade journals are eager to hear the opinions and perspectives from owners of small and medium-sized businesses. So whether you’re a solo entrepreneur, a franchise operator, or a family business owner, find out what the reporters want and then enthusiastically give your slant on the topic.
Myth #2 – My business will be a household name from that one big hit
Getting mentioned in or interviewed by a major national publication with a circulation of over one million readers is certainly impressive. But will such a stroke of luck make your business a household name? Not likely. To become a household name, you need to develop “top of mind awareness.” What is top of mind awareness? It’s when people think of you first to fulfill their product or service needs. It’s when publications of all sizes quote you and publish your articles. It’s when customers and prospects say, “I’ve seen your company everywhere.” Most important, it’s when people purchase your products or services because they know your company’s name and they perceive you as the marketplace leader. The only way to get top of mind awareness (to become a household name) is through constant exposure in a variety of publications.
Myth #3 – I need to use big words to impress the interviewer
In most cases, the person interviewing you, as well as the publication’s readers, are not as intimate with your industry as you are. Therefore, they need the information you give them to be understandable and at a layperson’s comprehension level. The best approach is to avoid speaking with industry jargon or using techno-terms. Instead, speak as if you were explaining something for the first time. The simpler you can make your information, the better your chances of being quoted as the expert source.
Myth #4 – I need a unique theory or insight
While you don’t want to rehash old news, there’s no need to rack your brain for a totally new theory or perspective. The best approach is to present your findings, opinions, or topic of expertise in a new light – one that may be close to someone else’s, but that catches the reporter or editor’s interest. Perhaps you have information that can refute a recent claim or that shows how a current business challenge is affecting the publication’s target readership. When you simply put a new spin on a current theory or insight that interests the publication’s readers, reporters will want to present your findings.
Myth #5 – I can’t get my business into that publication
It’s common for small and medium-sized business owners to feel intimidated by the big name publications. They envision high-powered magazine editors schmoozing with big company CEOs and lining up interviews with well-known figureheads for the next six months. In reality, editors scramble daily to find people to interview who have knowledge on the latest trends and topics. Realize too that editors must find new and exciting people to interview either weekly or monthly, so the more knowledgeable people they can add to their database, the better. Make yourself stand out as a reliable information source and you will get the media’s attention.
Myth #6 – Small publications don’t matter
Small publications are just as important as the big ones. Why? Because you never know who reads them. You may think that a magazine with only a 10,000-15,000 circulation could never get your business the kind of publicity you want, but what if half of those readers were your target customers? Even better, what if your interview or article in a small publication prompted an editor from a large publication to call you? So target small publications as well as the large ones. As long as your information is interesting and accurate, you will gain more attention and get the publicity you need.
Getting publicity is the best way to promote your business. And when you know the facts of the PR business, you can attain the publicity you need easily and then use it to your best advantage. With a constant stream of good publicity, your business is destined to grow.
About the Author:
Pam Lontos is owner of PR/PR, a public relations firm that specializes in professional speakers, authors, and experts. Having been an author, speaker, and former VP of Disney’s Shamrock Broadcasting, she knows the ropes of getting you good publicity and how to use it to really boost your business. Call for a free consultation at (407) 299-6128, and sign up for a free publicity tips e-newsletter at www.prpr.net.
Prepare For Your Interview
Before an interview, prepare 3-5 main points you’d like to cover. If the conversation goes astray, revert back to these – www.prpr.net
Strategies for Giving Great Magazine Interviews for Book Publicity
By Pam Lontos
Finally! All your press releases and public relations efforts have paid off and you’ve scored an interview with a major magazine. Your hard work is done; now all you have to do is show up for the interview, answer a few questions, and your book will start selling like mad, right? Not so fast.
Granted, getting an interview takes great effort. But an interview doesn’t necessarily mean you’ll get quoted in the final article. If your image is unprofessional, if your information isn’t quite what the reporter wanted, or worse yet, if you come across as rude, then you won’t get plugged in the article and you definitely won’t get another chance.
So what can you do to make the right impression and help ensure that you’re quoted in the final article? Use the following five strategies for giving a great interview and getting the media attention your book deserves:
#1 Take Time to Prepare for the Interview
Whether you’re meeting the reporter for a cup of coffee or conducting the interview over the phone, you must be prepared. Before the interview begins, write three to five main points that you want to cover on an index card. That way you won’t struggle with an answer during the interview and you won’t forget to mention any important topics.
You can also use the points on your card as backup information. Reporters will inevitably ask you at least one question you don’t want to or can’t answer. In case you are unable to respond, you can say, “That brings up an interesting point…” then go on to one of your prepared statements. If this doesn’t work, offer to find out the answer to the questions and get back to them as soon as possible.
If your interview is over the phone, don’t be tempted to read scripted responses from a pre-printed sheet. Reporters can tell when your words are read off a page versus when you’re giving honest, unscripted answers.
#2 Be Polite and Easy to Work With
Magazine reporters are busy people with time sensitive deadlines to meet and editors to satisfy. So if you don’t respond to their calls and messages or if you’re late for the scheduled interview, then they won’t hesitate to move on and find someone else to quote.
During the interview, be helpful and show that you care about the reporter and their job at hand. Ask what you can do to make his or her job easier. Listen to their answer and be an eager, accessible source of information. Also ask the reporter if you are speaking too quickly. Despite available technology, many reporters still take notes by hand. Speak slowly so they don’t miss any of your points.
Everyone likes compliments, so always find something positive about the reporter to build rapport. Maybe you’ve read some of the reporter’s other stories, or maybe you like their shirt. Whatever compliments you can give, make them truthful and sincere. And don’t be pushy about what you want, because ultimately it is up to them whether they mention your book. Ask, “If you are able to, would you please put my book title in?” Remember, the reporter decides how much room to allow for your byline, web address, book title, price, etc.
#3 Give Plenty of Information
Many new authors fear giving away too much information to reporters. They think that if they say too much, then no one will need to buy their book. But spoiling your book in a few quotes is impossible. In reality, if you don’t give away enough information you probably won’t get quoted at all. Reporters usually interview at least two or three sources for each article. After a few interviews, if you notice that other experts get several paragraphs while you only get a sentence, or maybe you don’t get quoted at all, then you aren’t giving the reporter enough information. So be forthright, and answer the reporter’s question accurately and thoroughly. Don’t say, “You’ll find the answer to that on page 116 of my book.”
Also, let the reporter lead the conversation. The reporter most likely has an agenda for the story’s development already in mind. Don’t attempt to take over the conversation or talk about points the reporter does not want to cover, because if you don’t give them what they want, they simply won’t include you in the final story.
#4 Be Accurate
Keep your responses to the reporter’s questions simple. Even if your book is on a very technical or scientific topic, avoid uncommon words, industry jargon, and out-of-date phrases. Speak as if you were explaining something to the reporter for the first time. But speak with authority and confidence, and don’t say, “I think” or “maybe.”
When you’re talking to the media, always be prepared to back up your claims because reporters want facts. Instead of saying, “The majority of people do this…” say, “85% of my clients do this…” And be sure to stick to the facts. Don’t overload the reporter with unnecessary information that is not directly related to the story.
Realize that in the media world, there’s no such thing as off the record. So always assume that everything you say is on tape and will be put into print. Also, don’t ask the reporter to send you a copy of the story for your approval. While this may seem like a reasonable request, it will only offend a seasoned reporter. But do ask for a copy of the magazine to keep as a souvenir. This will show how pleased you are that the reporter has given you the opportunity to get quoted in the publication.
#5 Find Future Stories
Always view your interview as an opportunity to establish a working relationship with the reporter. You want the reporter to see you as a resource they can use for information now and for stories in the future. Just like you’re always looking for ways to get quoted, reporters are always looking for people to quote. So at the end of every interview, always ask what other stories they are covering and what other publications they write for.
Explain how you can be beneficial to the different stories and leads they are investigating. And don’t be afraid to mention topics outside your book. While you may work in one field, you’re probably an expert in many areas outside your profession.
Great Interviews in the Future
Media exposure is undoubtedly one of the best ways to make your book successful. But landing an interview doesn’t guarantee you’ll get quoted in the reporter’s story. When you use these five strategies for giving a great interview, you’ll have a better chance of getting quoted and of getting called back to interview for stories in the future.
About the Author:
Pam Lontos is the of author of I See Your Name Everywhere: Leverage the Power of the Media to Grow your Fame, Wealth and Success. She is president of PR/PR, a public relations firm that has recently placed clients in The Wall Street Journal, US News & World Report, Cosmopolitan, Forbes, and USA Today. As the former VP of Disney’s Shamrock Broadcasting she knows how to get you great publicity to boost your business. Call for a free consultation at (407) 299-6128, or e-mail pam@prpr.net . Sign up for a free publicity tips e-newsletter at www.prpr.net.
Website Publicity Tips
Put links to your Web site everywhere such as business cards, radio spots, TV commercials and e-mail signatures. – www.prpr.net
Maximize Your Company’s Exposure by Building Relationships with the Media
By Pam Lontos
You already know that the media is the best avenue for promoting your business, because it adds credibility to your message, positions you as the expert, and best of all…it’s free. So you’ve done a few interviews and gotten quoted in a few articles, but those just left you hungry for more. Now, how do you expand on the contacts you’ve already made? The key to getting more exposure is to build relationships with the media professionals.
A steady media contact is like a key to the city of free publicity. Reporters will actually start calling you for interviews and quotes instead of the other way around. But developing such relationships is not that simple; they take work on your part. The good news is that when you master these relationships, you’ll find them to be much easier for publicity than convincing a new media person that your message deserves to be heard. Use the following tips for building your relationships with the media:
Give Excellent Phone Interviews
In dealing with the media, most of your interviews will take place over the phone. But that doesn’t mean you don’t have to give a good first impression. Yes, you can wear jeans and a sweatshirt for your afternoon call, or even interview at a messy desk, but you can’t sound incompetent. When the reporter can’t see you, they will draw all their conclusions about you from your tone of voice and your word choices, so don’t take these interviews lightly.
Before the interview, prepare for the call. Take time for yourself and write down the main points you’d like to cover. Use this as an opportunity to relax, collect your thoughts, and make a few notes on a 3×5 card. Avoid reading scripted responses from a pre-printed sheet. You want to sound natural and honest, plus the reporter will always be able to tell when you’re reading. Also, seek a quiet spot for the interview. If your office is noisy and busy, close yourself off in a room without distractions. With a few notes ready and all your distractions put away, you won’t struggle through the interview; you’ll sound relaxed and confident.
When the phone rings and the interview starts, stand up and smile while you talk. Standing, like you’re giving a live presentation, raises your energy level and you’ll be more alert than if you were sitting. Additionally, a genuine smile radiates through the phone line, and the reporter on the other end will feel the joy in your voice. Both these techniques can make the difference between a mundane interview and a great conversation. They build a rapport that influences the reporter to keep you in mind for future stories.
Another way to build a relationship in a phone interview is to be respectful and show the reporter that you care. Ask them if you’re talking too quickly, because reporters always take notes by hand. Slow down your pace so they don’t miss any points. Also, ask nicely if they will mention your business information. Don’t be pushy; remember, the reporter decides how much room you get in their story. And never request a copy of the story for your approval. The reporter doesn’t answer to you. But don’t be afraid to show interest by asking for a copy of the magazine or a tape of the show after publication or broadcast.
As the interview starts to wrap up, inquire about other stories the reporter is currently covering. Explain how you may be able to add to them and offer a unique angle that may interest their audience. Let the reporter know that they can call you back if they have any questions, or provide them with other sources. And show them that you’re eager to be an accessible source of information in the future.
Add Integrity to Your Message
Reporters love accurate sources with factual information. By conveying your message with integrity, you can score a space on their contact list. Start by sticking to the facts. Don’t overload the reporter with tons of unnecessary information, and always back up your claims with numbers. For example, instead of saying, “A majority of my clients…,” try, “Eighty-five percent of my clients…” And always be forthright. If you want to be quoted in their story, don’t answer a question by saying, “You’ll get the answer to that when you buy my product.”
Never be afraid to give too much information away. Many times, people fear that if they give meaty details about their business, then no one will need it. In reality, this is one of the biggest mistakes you can make with the media. Think about it like this: In a one-page article, you might get two or three quotes. Or, if you’re on a radio or television segment, you might get three minutes of actual talk time. There’s no way you can ruin your wealth of knowledge in that small space. Remember, the more people get, the more they want, and it’s the same for the media. When you provide them with tons of information, they’ll be sure to come back for more because you practically gave them the first story.
Personal experiences also add integrity to your message. They place you in the real world, doing real actions, rather than just sitting on the set of a television show, or on the other end of the phone line. Reporters love to hear firsthand accounts relating to the topic. Your experiences add a personal, unique touch to the story. You also want the reporter to know you’re an approachable person, so laugh with them and be friendly. Personal experiences differentiate you from all the other interviews. So use a good story, and the media will remember you in the future.
Finally, always speak with authority. Don’t use weak language like, “I think,” or “maybe,” and use the word, “you” as often as possible. Add benefit statements to your facts and eliminate technical jargon and out-of-date phrases. Not everyone knows as much about your topic as you, so always explain things as if for the first time. You want the reporter to understand so they can convey your message to their audience.
Look Your Best
The television world revolves around physical appearances. So when you get booked for a TV show, your appearance is everything. How you sit or stand will send a message about you as a person, and about your business…so make sure the message is the right one.
First, you have to plan what to wear. As a general rule, think basic. Women should stick with simple suits, blouses, and tailored dresses. Keep the busy prints, accessories, and jewelry to a minimum. True colors, like blue, green, and grey are more flattering than black, white, and red, which make you look washed-out. You want all the attention to be on your face, not on your wild outfit. Finally, go for natural fabrics like wool, cotton, and linen so you’re more comfortable.
Men should plan for basics as well. Wear dark, but not black, suits paired with lighter shirts. Avoid shirts or ties with patterns, as they may look funny on screen. Red or burgundy ties are best. Again, wear natural fabrics, like wool and cotton, for comfort. Essentially, simple clothing keeps your face and your message at the center of attention.
During the interview, use good posture. Sit up straight, or stand tall, but not stiff. You want to appear relaxed and confident, not uptight. Don’t rock or swing or pace. Moving too much will make you appear nervous. Keep your arms and hands loose, not crossed over your chest. And use hand gestures to emphasize your points.
Next, where do you look? As tempting as it may be, don’t stare at the camera. Look at the interviewer and pretend like the camera doesn’t even exist. Eye contact is always good. And show your enthusiasm by sitting forward, not back in your chair. When you’re on television, looks should always be a top priority if you want to get called back for more.
Leave a Lasting Impression
Media professionals always need reliable sources of information to develop their stories. When you develop relationships with them, you can be the person they call for quotes. Energy and friendliness on phone interviews let the reporter know that you’re excited about talking to them. Integrity lets the media know that your message is unique and your information is accurate and credible. Looking confident and pulled-together on television puts the focus on you and what you have to say.
Make the effort to build relationships with the media, and they’ll know they can rely on you as a source. When you use these tips and make their jobs easier, you will get more interviews, more quotes, and more free publicity for your business.
About the Author:
Pam Lontos is President of PR/PR, a public relations firm that has recently placed clients in The Wall Street Journal, US News & World Report, Cosmopolitan, Forbes, and USA Today. As the former VP of Disney’s Shamrock Broadcasting and author of the upcoming book, I See Your Name Everywhere, she knows how to get you great publicity to boost your business. Call for a free consultation at (407) 299-6128, and sign up for a free publicity tips e-newsletter at www.prpr.net.
How to Gain Top of Mind Awareness in a Cost-Conscious World
by Pam Lontos
As consumers continue to tighten their belt straps in order to keep more of their hard-earned money in their pockets, businesses are finding that attracting buyers for their products and services is tougher than ever. Cost and quality conscious-consumers, looking for the most bang for their buck, are scrutinizing every buying decision they make in the hopes of attaining the best product or service for the fairest price. As a result, many businesses may find that their phones aren’t ringing as much as they used to, and the number of customers walking in their door may be diminishing with every passing week.
If this scenario sounds all too familiar, there is hope. In this age of increased consumer financial consciousness, getting top of mind awareness will set you apart from the competition. What is top of mind awareness? It’s when people think of you first to fulfill their product or service needs. It’s when magazines quote you and publish your articles, and when local and even national radio and TV shows feature you as a guest expert. It’s when customers and prospects say, “I’ve seen your company (or your product or your service) everywhere.” But most important, it’s when people purchase your products or services because they know your company’s name and they perceive you as the marketplace leader.
Gaining top of mind awareness should be the number one goal of your company’s publicity efforts. In fact, when done correctly, effective publicity will not only lead to increased sales and greater credibility, but it will also help you develop name recognition and make you stand out in the eyes of your prospects. Here’s how the top companies use publicity to enhance their top of mind awareness.
1. Develop your “hook”
No one wants to buy a mediocre product or hire you for an average service. They can get mediocre and average anywhere. That’s why you must develop a hook—a unique angle—that sets you apart from your competition. For example, suppose your company sells office supplies – something people can get from any local mega-store. In order to stand out in your prospects’ minds, you can “hook” them with free delivery, same day delivery, or even a free subscription to their favorite trade journal. The more you can make your company unique or different from the “old way,” the more recognition and attention you’ll attract.
2. Write articles
Smart company presidents and business owners know they must constantly stay in the public’s eye. Getting published in a magazine, trade journal, or local newspaper is an excellent way to keep the company’s name circulating throughout the general public and to enable the company leader or business owner to become perceived as an expert. Why an article? Because articles allow you reach hundreds of thousands of people for free, and you’ll receive the same amount of clout as well-known authors. Additionally, you can reprint your published articles and use them as promotional items. What customer wouldn’t appreciate a little free information in the form of an article? When prospects and current customers see that your company leaders have an impressive list of published pieces, they’ll consider you an industry leader and will want to do business with you. Regardless of your industry or background, you and your staff undoubtedly have plenty of ideas you could write about. Make your articles stand out by revealing useful information your target customer can implement today.
3. Make phone calls to editors, reporters, and producers
Phone calls are the most effective way to build rapport with the media. And the more you can get the media to remember you, the more likely they’ll be to call you when something of importance happens in your industry. Additionally, by talking with an editor, reporter, or producer, you can learn exactly what they need and can customize your message for their audience. Whenever you have an article or show idea, call the appropriate media personnel and present your topic. Ask questions such as, “What are your readers (or viewers or listeners) looking for?” “What are you looking for?” and “What angle do you want the story to take?” Make changes to your initial idea based on the answers you get. If you receive a “no” response, ask, “What don’t you like,” and adapt your presentation on the spot. The more you customize your message to their particular audience, the more likely you are to be their next guest expert or featured author.
4. Send fax outs and mail outs
If you need to reach a large audience in a short period of time, fax and mail outs are ideal. They allow you to quickly and easily target key people who will get you the most publicity. Some examples of items you can fax and/or mail are press releases, a newly published article, product specials, or anything else that can get you publicity. Watch the breaking news and if something ties in with your industry, your product offering, or your services, fax a press release to newspapers offering your take as an expert to interview for the situation. Likewise, if you mail magazines a sampling of your articles on some topic that would interest their readers, the editors will call you in order to get the whole story or to interview you for a story they are currently writing. The key is to target your audience and keep your message customized for their unique needs.
Top of mind awareness is your ticket to a successful business. The more publicity you generate and the more people are aware of you and what your company offers, the higher your chances for being the one your customers and prospects turn to for their buying needs. Remember, in this age of economic uncertainty, great products and services alone are not enough to make buyers takes notice. Rather, it’s the frequency of your company’s name, product, or service being heard over and over that will make customers take action and buy from you today.
Pam Lontos is the of author of I See Your Name Everywhere: Leverage the Power of the Media to Grow your Fame, Wealth and Success. She is president of PR/PR, a public relations firm that has recently placed clients in The Wall Street Journal, US News & World Report, Cosmopolitan, Forbes, and USA Today. As the former VP of Disney’s Shamrock Broadcasting she knows how to get you great publicity to boost your business. Call for a free consultation at (407) 299-6128, or e-mail pam@prpr.net . Sign up for a free publicity tips e-newsletter at www.prpr.net.
Publicity Etiquette
Tip: No matter how curious you are, never ask a reporter to show you the story before it goes on their air or in print.
