PR/PR's Publicity Blog

Hook the Media

This Month’s Issue

1. Pam Lontos Column: Hook the Media

2. Inspirational Quote

3. Calendar of Events/Publicity Opportunities

4. This Month Our Clients Have Appeared In…

5. Guest Column: Brian Jud on How to Sell More Books to Corporations

6. Guest Column: Dan Poynter on Increasing Sales without Expanding Inventory

7. Have a Need for Publicity? (more…)

Don’t drop the ball

Everyone is juggling a lot these days.  If you still have a job, you’re probably doing the work of two or three people.  Home and family add to the balls in the air and it can all be overwhelming.

There is a way you can have fun while trying to juggle - get invited on stage at a comedy show!  Recently, on a PR/PR office outing, I was called on stage by comedic juggler Jeff Civillico.  Besides being a very talented juggler and very funny, Jeff is a featured entertainer and Master of Ceremonies at corporate events.  His program, “Comedy in Action,” blends comedy, juggling and audience participation and he explores themes of communication, goal setting and teamwork during his workshops.

Our agency manager, Patricia, took this video of Jeff trying to get me to juggle.  In case you can’t quite make it out, I was distracted by a toddler that started to climb the stairs to get on stage.

Trust me, I do a much better job juggling work and life when I’m not on stage.

When to Start Your Publicity

Authors, experts, speakers and professionals should start their publicity campaign ahead of time to build up a buzz; if you have a book, start your publicity eight months before, if possible. People need to see your name several times to make it stick. – www.prpr.net

Audience Insights

Watch and read the same TV shows and magazines your audience enjoys. This gives you insight on what is important to them.

People Need to See Your Name

You won’t get famous from one hit. You have to be in many magazines, month after month, so people see your name over and over – www.prpr.net

Solve Your Audience’s Problems

When pitching yourself to the media, think about the audience. What problems do they have and how can you solve them? – www.prpr.net

News Release Tip

A news release should begin with the most compelling point and an op-ed piece should begin with the most vital conclusion. – www.prpr.net

Interview Tip

When interviewed, give good quotes. Use simple, declarative sentences and concrete images and don’t go off on tangents. www.prpr.net

Developing a Winning Hook

A vital aspect of a winning hook is newsworthiness. To show up on the news, you must be a consumer of news. – www.prpr.net

The Dos and Don’ts of Dealing with the Media – Part Two

This Month’s PR/PR Publicity E-Newsletter
1. Pam Lontos Column: The Dos and Don’ts of Dealing with the Media – Part Two
2. Inspirational Quote
3. Calendar of Events/Publicity Opportunities
4. This Month Our Clients Have Appeared In…
5. Guest Column: Brian Jud on Mix and Match Your Promotion – Part Two
6. Guest Column: Dan Poynter on Encourage Reader Feedback
7. Have a Need for Publicity? (more…)