Back to the regular order on the blog! I hope you all had a wonderful Thanksgiving holiday. Stay away from the scale for a bit—it’s always worse when you think after a massive feast and four days of leftovers.
But you know what can cure your overeating ailments and tryptophan blues? Online shopping from your smartphone—and this year, Cyber Monday hit a massive new high with over $1 billion spent via mobile. That’s right, over one billion dollars were spent yesterday by users in bed, on subways, in Ubers, or in bathrooms.
What a crazy world we live in.
Cyber Monday has set records in recent years, and continues to post them as apps and smartphone-centric website interfaces have become ubiquitous. As of 10:00pm yesterday, overall sales had topped $6.6 billion.
But cracking the $1 billion mark via smartphone sales is the more impressive story. It highlights the importance of online marketing, social media utilization, and ensuring that your website is optimized for smartphone accessibility. So many purchases are made on-the-go these days, and your smartphone and tablet component has become just as important as your traditional website.
Cyber Monday demonstrated increased buying confidence this holiday season, and a consumer inclination for smartphone purchases. Make sure you’re taking advantage of all the applications and social media platforms that can help promote your business and boost your profits.