Archive for Sales
Don’t Get Sold on Economic Bad News
When people think about the current economic situation, they imagine the half a million monthly layoffs, a lack of available credit and fear from what might come next. While this is a common reaction, instead, we should work to overcome these anxieties and develop confidence. In doing this, we can thrive in the economic downturn, rather than merely survive.
Many sales people don’t realize all buyers relate their experiences to certain feelings and emotions. If you want them to buy your product or service, you need to fulfill their emotional needs by understanding their desires, and providing them value.
According to Linda Bishop, an author, speaker and President of Thought Transformation, selling in the current economic environment is possible if you know how to treat your buyers. She suggests the following tips:
- Be respectful and trust the customers.
- Appreciate the value and the intelligence of your buyers.
- Give the customers the information they request and wait to see if they buy.
- Offer them your product and don’t be too pushy.
- Don’t try to manipulate your buyers, instead show them you are there to help.
“In tough times, there are still plenty of opportunities in the market. To take advantage of them, it’s important to engage and enlighten buyers,” says Bishop, author of “Selling In Tough Times.” “When you accomplish that, you provide value and sell more.”
