PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity – Page 3

Online Brand Promotion is All About Personality

Your social media presence—and the content that your brand produces—is one of the most important arms of your marketing outreach efforts. But all too often, companies can find themselves in a trap where they’re merely promoting, as opposed to showing a bit of their personalities. No one wants advertisements and shameless self-promotion littering their timelines, and that’s why your online voice should be unique and entertaining.

Case in point: MoonPie.

Yes, MoonPie, the southern gas station snack standard, that has shed traditional corporate Twitter standards and instead uses its social media presence for hilarity, irreverence, and poking fun at users who dare insult the tastiness of its product.


By providing personality in its content and avoiding the all-too-familiar trap of straight brand promotion, MoonPie is giving users a reason to follow its account. The upside? Seeing how it interacts with others on social media actually makes you want to…buy a MoonPie. It’s fantastic stuff.

When you’re designing your social media strategy, take a tip from this marshmallow sandwich and stray from the path a bit. Create branded content that encourages interaction, and don’t be afraid to use a voice that’s slightly rough around the edges. You’ll secure more followers, boost your engagement, and ultimately, increase awareness for your brand.

Celebrating 20 Years in 2018!

Here we are, just a couple of short weeks from 2018. Hard to believe, isn’t it? We hope the final month of the year is going well for all of you.

Another thing that’s hard to believe: PR/PR turns 20 years old in 2018! We want to thank each and every one of you that we’ve met, represented, or partnered with during this incredible, incredible journey. I’ve only been around for six years of it, but I’ve learned so much from working with so many talented people.

We will be marking our 20th anniversary with some special offers and events in the forthcoming year, and we look forward to celebrating with you: the ones who have made PR/PR Public Relations what it is today.

Thank you for (almost) 20 great years!

Join Us for the Final Lady & the Champs!

As we begin to close the door on 2017, it’s not too early to look at where we’re headed in 2018. One of our favorite events of the year, Lady & the Champs in Las Vegas, will be holding its final conference ever. While we’re of course saddened that this will be L&TC’s swansong, we’re also confident that it will be the best one yet.

2018’s Lady and the Champs will be held—as always—in Las Vegas, Nevada, March 9th – March 10th. Join renowned speakers Patricia Fripp, Darren LaCroix, Ed Tate, Ford Saeks, Mark Brown, and Kevin Burke as they impart their unique knowledge and expertise in the speaking realm. By attending Lady & the Champs you will discover methods to refine your speaking technique, and turn presentations into profit.

Whether you’re a speaker, author, coach or consultant, the final Lady & the Champs is the best way to start the New Year.

To save your seat, head over to the Lady & the Champs website and register. Virtual attendance is also available for those who cannot make the trip to Vegas!

Cyber Monday Sets Records on Smartphones

Back to the regular order on the blog! I hope you all had a wonderful Thanksgiving holiday. Stay away from the scale for a bit—it’s always worse when you think after a massive feast and four days of leftovers.

But you know what can cure your overeating ailments and tryptophan blues? Online shopping from your smartphone—and this year, Cyber Monday hit a massive new high with over $1 billion spent via mobile. That’s right, over one billion dollars were spent yesterday by users in bed, on subways, in Ubers, or in bathrooms.

What a crazy world we live in.

Cyber Monday has set records in recent years, and continues to post them as apps and smartphone-centric website interfaces have become ubiquitous. As of 10:00pm yesterday, overall sales had topped $6.6 billion.

But cracking the $1 billion mark via smartphone sales is the more impressive story. It highlights the importance of online marketing, social media utilization, and ensuring that your website is optimized for smartphone accessibility. So many purchases are made on-the-go these days, and your smartphone and tablet component has become just as important as your traditional website.

Cyber Monday demonstrated increased buying confidence this holiday season, and a consumer inclination for smartphone purchases. Make sure you’re taking advantage of all the applications and social media platforms that can help promote your business and boost your profits.

Many Thanks

How fast has this year flown by? I feel like it’s said every year, but 2017 seems to be in warp-speed.

Regardless of how incomprehensibly quick the year is moving: PR/PR wants to extend our thanks and well-wishes to each and every one of you. We’re thankful for all of the new relationships we’ve formed this year, and each and every one of the friends and familiar faces we’ve seen at events or worked with.

As we approach Thanksgiving on Thursday, we hope you enjoy all of the happiness, friendship, and fellowship of this season.

We will be out of the office on Thursday and Friday, but back to work eager–and heavier–on Monday.

Happy Thanksgiving, from PR/PR Public Relations.