Atlanta–we’re coming back! Yes, Russell enjoyed you so much at last month’s IMC USA Conference that he will be returning next week for the 2017 iteration of Build Your Speaking Biz Bootcamp.
If you’re a speaker looking to gain traction, name-recognition, and increase bookings and fees: this is the event for you. The event is being held at The Westin in downtown Atlanta, and will take place Thursday, November 16 – Saturday, November 18th, with registration beginning on Wednesday the 15th.
If you’ve yet to register there is still time! Please follow this link to secure your attendance at one of the speaking industry’s marquee events.
Halloween shouldn’t be on a Tuesday—let’s just get that right out there in front. It’s near-impossible to get properly spooky on arguably the most boring day of the week.
But alas! The office is in full Halloween mode, the fall candles are burning, and it’s a crisp 65 degrees outside. If All Hallows Eve must take place on a Tuesday, at least there’s a nice chill in the air here in Florida. It’s a fantastic—albeit brief—respite from the oppressive humidity we’ve become accustomed to as Floridians.
So even though we’re mired in The Tuesdays, we hope you enjoy your Halloween! Be safe out there, watch for the little ones trick-or-treating, and don’t go too hard on the sugar after 9:00pm.
We’re nearing Halloween and the forthcoming holiday season, and we’ve received the best news here at PR/PR. No, neither Russell or myself received a comically massive check from Publisher’s Clearing House. My slowly-but-surely receding hairline has not reversed course overnight.
No, it’s better than all of that: we are receiving our first cold front of the season here in Orlando. Yes, we can expect highs in the low-60’s all week! Exciting, right?
The initial, albeit brief, respite from the swamp-like climate in Florida is a unifying force among all who live here. Political differences, cultural differences—throw them all out the (now open) window, because for at least two days we can just sit and talk about how great the weather is. It’s something we can all agree upon.
And with the first hints of winter come another familiar time: this is truly The Most Wonderful Time of the Year to explore your publicity options. There’s a baked-in assumption that the industry grinds to a halt in Q4; that editors have filed their stories and have engaged the cruise control until January 1.
Fall and winter are a fantastic time to evaluate your annual goals to-date, and look into beginning a publicity campaign. With frequency and repetition of articles placement through October, November, and December, you’re ahead of the eight-ball in name-recognition heading into the New Year. It’s a common misconception that pervades the speaking and consulting industry, and its merits are unfounded.
To begin 2018 with a step-ahead of your competition, this time of year is the best time to begin your publicity efforts.
In the wake of the ever-expanding Harvey Weinstein sexual assault and harassment scandal, women all over the world are taking to social media platforms to show solidarity and illuminate an issue that impacts people from all walks of life.
Yes, I’m referencing the #MeToo movement currently flooding Twitter timelines and Facebook newsfeeds.
In case you’ve been out of the loop but noticed the deluge of “Me Too” posts from your friends and social media connections, women have been sharing this simple sentiment to show that they, too, have faced sexual harassment or assault. Some have even gone as far as to elaborate on their intensely personal accounts.
It’s a succinct and powerful acknowledgment that has shown the true scope of those who have suffered from predatory or intimidating behavior.
Actress Alyssa Milano initially posted the “Me Too” thought to her Twitter account in response to the Weinstein scandal, and it has since dominated the social media area.
There’s often discussion about the real power of social media movements to bring attention to social issues—Hashtag-activism, if you will. From Kony2012 to the #BringBackOurGirls campaign, there are strong, varying opinions as to Facebook and Twitter’s role. Regardless of debate, I applaud these brave women for sharing their stories and showing how immense of a problem sexual assault and harassment are today. It should never be tolerated, condoned, dismissed, or ignored—and the #MeToo movement is bringing it to the forefront.
So the power and internet access have been restored in Hurricane Irma’s wake and I’ve finally adjusted my body clock back to Eastern Standard Time, so it’s time to resume regular blog order.
On the menu this week? Szechuan sauce. Specifically the McDonald’s variety. Specifically its botched re-release in response to a viral online campaign as the result of a cartoon.
Sound good? Great—let’s start.
A brief explainer: Rick and Morty, the wildly popular animated series on Cartoon Network’s “Adult Swim” featured McDonalds’ limited edition Mulan Szechuan sauce in one of its episodes earlier this year. Said sauce was released in 1998 as a promotion for Disney’s Mulan. Naturally, in response to the Rick and Morty episode, the internet began to demand its sauce.
McDonalds, seeing a clever opportunity for a bit of a PR stunt, announced that the Szechuan sauce would be available in limited supply at specific locations throughout the United States.
Poor McDonalds: you underestimated Meme Power.
The event was a predictable disaster, with throngs of Rick and Morty diehards swarming McDonald’s locations throughout the country, demanding the heralded dipping sauce. Stores quickly ran out of their supplies, leaving hordes of irate customers—some traveling as far as Canada—to stage impromptu Szechuan protests. People took to MdDonald’s parking lots with signs emblazoned with “We Want Sauce,” and police were called to quell the crowds.
Ah, the internet.
McDonald’s acknowledged its bungling of the promotion, and has since apologized—and announced that Mulan Szechuan sauce will be widely available this winter. The pandemonium goes to show that not all quirky corporate events designed to engage the online community are particularly well-advised.