PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity – Page 2

Let’s Go to Mars!

Want to head to Mars? Of course you do, you world traveler, you. What about the Moon? You’ve seen those fuzzy images and videos from the 1960’s and 1970’s, so how would it sound to have some high-definition shots?

If extra-Earth travel sounds like a swell idea to you, then you’re likely already aware of this week’s news: Elon Musk wants to send you on a trip to outer space. Yep, the inventor-genius-madman-do-gooder announced this week that SpaceX would begin launching private citizens into space, with potential stops at the Moon and Mars on the horizon.

That’s one giant leap for vacation.

The Starship Mk1 is Musk’s latest brainchild, standing at a towering 387 feet with the ability to carry as many as 100 people. Like SpaceX’s Falcon Heavy, it will be completely reusable.

The company is ambitiously eyeing private space travel within the coming year, with anticipated flights to the Moon and Mars earmarked for the near future, as well.

Talk about some lofty goals.

The world needs more Elon Musks—as quirky and peculiar as he can be. He famously became fed up with Los Angeles traffic, so he decided he would create a company—The Boring Company—to drill deep underground and create a subterranean tunnel with the sole purpose of avoiding bumper-to-bumper backups that plague L.A. This type of ingenuity is extremely rare, and Musk is a prime example of harnessing crazy ideas, streamlining them, and making them happen.

SpaceX has revolutionized and revitalized the space program in the United States, and with its new Starship Mk1 prototype, Elon Musk is on the cusp of bringing space travel to the masses.

Welcome to the future, world.

Join Us for IMC USA’s Consult-Con 2019

IMC USA is one of our favorite events that we earmark on the calendar, and we’re nearing the date for 2019’s Consult-Con—three days of speakers, networking, information and career enrichment.

This year’s Institute of Management Consultants conference will be held in beautiful Dallas, Texas, at the Dallas/Addison Marriott Quorum on Friday, October 4th through Sunday, October 6th. 2019’s theme, “Vrooom!! Accelerate Your Practice & Enjoy the Ride!” sums up nicely the benefits of attending an IMC USA event: You’ll dial in your existing expertise, have new opportunities and avenues illuminated by marquee keynote speakers, and spend three days networking with other consultants from around the globe.

And of course, Russell will be there with the PR/PR booth, his book, a bowl of candy, and some on-the-house publicity advice.

Registration is still open for IMC USA’s 2019 conference, and if you register prior to this Friday you can take advantage of discounted pricing. Rates will increase after that date.

So register, head down to Dallas, and join us for IMC USA 2019!

Facebook Looking into Removing “Likes” from Newsfeeds

Both Twitter and Instagram have been toying with the idea of removing “likes” from posts on their main newsfeed, and it seems that Facebook may be following suit.

Facebook is looking into taking “likes” out of the equation, making them only visible to the user on their own profile. This would obviously mark a major shift in the way the platform operates, but also potentially make it a much friendlier (and healthier) place to be. Likes have turned into a dopamine fix of sorts for many users—even becoming the impetus to even post status updates or pictures in the first place.

When that photo or status update doesn’t achieve the desired number of likes, well, it kind of hurts. Suddenly the reaction (and number of reactions) has eclipsed the value of the original content itself, and become a primary driver to sharing on Facebook.

Facebook is seeking a return to when original content was posted for its own sake—not just to gauge the online echo chamber’s reactions. It also wants to remove the scenario where internal worth is received through one’s internet prowess.

Personally, I believe this move away from “likes” is a good one for social media platforms. With so many younger people practically living in the social media stratosphere, their self-esteem can be tethered to their popularity online. That’s obviously not a very healthy way to operate, and can mold one’s personality to constantly seek out validation from others.

By looking into removing the visibility of reactions, Facebook is on the cusp of radically changing its platform. But it might just be a move in the right direction: one that puts value and emphasis on simply sharing content, as opposed to a competition for engagement.

It’s the Most Wonderful Time of the Year: The Annual Apple Event

Summer is nearly over and fall is a couple of weeks away, so that means one thing: it’s Apple announcement time! The tech giant’s biggest event of the year kicks off today at 1:00 pm EST, and Apple is expected to unveil the iPhone 11 for the first time.

Gadgetheads: Get ready.

Apple traditionally rolls out a new slate of tech gear right in time for the holiday season, leading to massive lines at malls and electronics stores of those who want to be one of the first to own the latest technology. It’s a model that’s worked extremely effectively for the company; roll out their shiny new products at a massive event, let the hype build, and watch the profits inevitably stream in.

Today should be no different.

The newest versions of the iPhone should be the marquee announcement, but Apple will also likely reveal other products and services, such as an upgrade to its OS. The iPhone 11 is rumored to not be much of a departure from last year’s iPhone X, leading to some speculation in the tech arena that it won’t lead to the typical fervor that accompanies new iPhone announcements. We’ve heard those familiar rumblings before—remember the initial questions about the iPad’s viability?—and so far the company seems to consistently hit their mark.

So if you, like myself, find excitement in new Apple rollouts, you’ll likely be tuning in today at 1. We’ll see what Tim Cook & Co. have in store.

Holiday Season Myths, and prayers for The Bahamas

Below is the blog post I wrote last week to post today.  Since then, thousands of lives have been changed forever and millions more are awaiting the (hopeful) news that their lives won’t change.  I’m talking about, of course, Hurricane Dorian that stalled over The Bahamas this weekend as the largest storm in recorded history.  We at PR/PR pray for those who lost their lives and their loved ones remaining to rebuild.


Now, back to our regularly scheduled blog:

As we enter into the holiday season there are many myths which persist in our culture.  None of them particularly harmful, but they should be brought into the light so your actions for the next couple of months can be determined by the truth not just what ‘they’ think or ‘everyone’ believes.

  1. Candy Corn was originally not a Halloween candy

Invented by George Renninger, a candy maker at the Wunderle Candy Company of Philadelphia in the 1880s, Candy Corn was originally called “butter cream candies” and “chicken feed” since back then, corn was commonly used as food for livestock (they even had a rooster on the candy boxes).

It had no association with Halloween or fall, and was sold seasonally from March to November. After World War II, advertisers began marketing it as a special Halloween treat due to its colors and ties to the fall harvest.

  1. Holiday season is a slow time for publicity

Many people think that publicity during the holiday season, particularly November and December, is as less effective as other times of the year.  Yet, trade, industry, and association publications still produce issues in November and December, looking to fill those column inches with valuable content for their readers.

The most common ‘skipped’ months of publications is July or August.  However, this is not due to a lack of readership, but more due to the increased workload of the association’s annual convention making the issue for the event often the highest read of the year. 

  1. The Pilgrims Landed on Plymouth Rock

According to historian George Willison the story about the rock is all malarkey, a public relations stunt pulled off by townsfolk to attract attention. The Pilgrims first made landfall at Provincetown. 

The Plymouth Rock legend rests entirely on dubious testimony told more than a century after the Mayflower landed. So, we’ve all just gone merrily along repeating the same old story as if it’s true when it’s not. Of course, the people of Plymouth stick by hoary tradition. Tour guides insist that Plymouth Rock is THE rock.

  1. Santa Claus Originally Wore a Green Suit

Santa Claus comes from St. Nicholas, a Christian bishop in the fourth century AD. St. Nicholas had inherited a great deal of wealth and was known for giving it away to help the needy. St. Nick’s name became Sint-Nicolaas in Dutch, or Sinter Klaas for short. Which is only a hop, skip, and jump to Santa Claus.

Though Santa Claus has worn blue and white and green in the past, his traditional red suit came from a 1930s ad by Coca Cola.   

  1. After New Year’s is the best time to start a publicity campaign

Getting publicity for your speaking and/or consulting business is one resolution that should not wait until after New Year’s!  Most trade, industry, and association publications work 60-90 days out.  This means an article pitched out in January won’t be in-print until March or April.  Why not get the jump on the competition, start your campaign in October or November and be first in front of your target market in the first issue of the year?

Of course, online placements can come much sooner than in-print one, but even when getting online placements there is always a ramp-up time at the beginning of a campaign where themes are chosen, articles drafted, call to actions honed, etc.  Starting your campaign in December will ensure online placements in early January, weeks before the competition who waiting until after the ball dropped.

We hope you enjoyed these myths and facts about the holiday season.  May the next couple of months bring you happiness and all the holidays entail.

Happy Holidays!

Russell Trahan,

President, PR/PR Public Relations


Author, Sell Yourself Without Saying A Word