PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity – Page 2

You Gotta Have Friends…

As PR/PR Public Relations celebrates its 20th anniversary I’m reminded that no agency is an island. There are many, many people and organizations that have helped PR/PR grow to what it is today; and hopefully I’ve been able to refer back to them enough to help them grow.

As they say in the awards show acceptance speeches, I’m sure I’m leaving someone out, but here are the ones I’d like to recognize in this round:

First is the National Speakers’ Association.  Since my first convention here in Orlando in 2006, I’ve recognized that NSA is the best at helping its members grow. This summer in Dallas was my lucky 13th annual convention. Our founder, Pam Lontos, was a member in her own right prior to starting PR/PR, and the agency has remained a staunch supporter for the seven years I’ve been at the helm.

In fact, PR/PR believes so much in the benefits of the National Speakers’ Association, we offer a discount to members. The discount is equal to the first years’ membership dues, so if you’re working with PR/PR there’s no reason not to join the NSA, and vice versa!

When Patricia Fripp calls, you answer. Several years ago, she was calling to invite me to partner with her and Darren LaCroix in Stage Time University’s annual conference, Lady & The Champs. This has been a wonderful partnership as the conference has grown, and also lead to partnerships with the several Bootcamps they’ve held during the year. I would be remiss if I didn’t include a shout out to Miss Fripp’s FrippVT and the great work she does with people wishing to give more powerful presentations.

Another organization I’ve worked with is IMC USA, whose annual convention I’m headed to this week.

PR/PR also offers discounts to the members of the three organizations above.

One of the first people I met at an NSA convention was Dick Bruso. His company, Heard Above the Noise, is foremost in branding for speakers.  Whether you’re an emerging speaker or an established speaker looking to go in a new direction without losing your current market, Dick will guide you to the right path for your business to be where you’d like it to be.

When I went to write my first book, only one name came to mind: Henry DeVries. His company, Indie Books International, was my only choice for a publisher. They are professional, creative, communicative, and just nice people. Get them involved early and you’ll have a book(s) you’ll be proud of.

Members of Henry’s Indie Friends & Family receive a discount when they work with PR/PR, as well.

Along the lines of my book, I need to recognize my writing coach, Cathy Fyock. True story:  I hadn’t written a word in six-months, and after I met Cathy I had a book in six-weeks! She would question me, in a good way, and support me during our bi-weekly calls. She’ll get you off the block on your book.

To help promote your speaking business and book–besides a campaign with PR/PR—you’ll need a great website. Through Stage Time University I met Cynthia Lay. Her company, Speaker Websites, did the most recent redesign of PR/PR’s own website. She works exclusively with speakers, so she understands your business model and know what your website needs.

Another NSA connection came to me through the Cigar PEG in the way of its leader, Ed Rigsbee. I was already fully aware of the generous philanthropy the Cigar PEG has been conducting for years, what I was happy to learn was how Ed preaches what PR/PR practices. Through his Intensives he goes deeper into marketing yourself from article placements. Ed has been very kind to PR/PR through his breakouts at NSA conventions, referring attendees to contact us to do for them what he has so successfully done for himself.

My apologies to anyone I’ve left out, I assure you it was unintentional. Please let me know and I’ll include you next time!

To everyone above: here’s to the next 20 years of working together!


Online Trolls Getting You Down?

“Don’t feed the trolls” is now a well-worn adage for engaging online, and for good reason. Just as in life outside of the internets, some people exist solely to get a rise out of people. Unlike face-to-face interaction, your response to that often mindless prodding can be screen-capped, shared, and mocked to hundreds, thousands—even millions of other people. It’s why it’s best to keep your troll radar sharp, and in your mission to provide exceptional online customer service, have operational guidelines for dealing with social media mischief makers.

Forbes is out with a great piece today that provides a framework for dealing with trolls. It’s a stumbling block for online marketers who are merely trying to do their job in an engaging and respectful manner, but may feel like they’re being duped after a couple of nonsensical back-and-forths.

The top, actionable advice involves offering to take a conversation offline. That serves two purposes: it snuffs out trolls, as they operate purely on attention, and it creates a private venue so the details of customer complaints aren’t aired out in a public forum.

Trolls don’t want to talk—they want to torment. Offering direct message or email communication provides them no value on your social media platforms.

The Forbes article also outlines areas where it’s alright to go against the traditional customer service norms such as blocking or removing content. Again: it helps to have online representatives that are adept at targeting trolls.

Social media customer service has streamlined companies’ abilities to quickly connect with customers, but with that comes a deluge of ne’er-do-wells who thrive on being a nuisance. When you’re looking to take your service efforts to the internet, it helps to remember the adage we started with: Don’t feed the trolls.


Introducing: PR/PR’s Publicity Coaching Service

PR/PR is celebrating 20 years of providing publicity for our clients, and amid that festive backdrop we’re announcing a new service to herald in our anniversary.

We’re excited to formally unveil our PR coaching service: A one-on-one, curated series of sessions with our President, Russell Trahan. Geared toward professional speakers, consultants, and non-fiction authors who may desire an audience that’s outside of our traditional wheelhouse, our new Publicity Coaching service will give you direct insight into our time-tested strategies to boost name-recognition and visibility.

Here’s how it works: Those who engage PR/PR with the Publicity Coaching service will receive three sessions directly with Russell, where he will comb through your existing collateral, hone your individual messaging to increase opportunities to boost your visibility within your target market, and assist you in establishing a unique media hook. It will be a collaborative process over the course of three months with the goal of streamlining your individual expertise to leverage your knowledge and content in your specific area.

Russell is thrilled to begin this new service, and in an effort to devote the necessary time and attention to each individual client’s needs and goals, there is limited availability per-month. Head on over to the new PR coaching section on our page for a detailed explainer, and feel free to reach out for more information!

17 Years Ago Today. Remembering Those We Lost.

I vividly remember sitting in my medical skills class, a sophomore at Cypress Creek High School, when an announcement came over the intercom instructing every teacher to turn on the TV. The boxy television anchored to the corner of the concrete block interior of the room flashed on, and the image of smoke billowing from the upper levels of the World Trade Center hit the screen.

I remember confusion and concern; a quite classroom suddenly turned into a beehive of activity and chatter about what it was we were actually watching, and what it actually meant for America.

It was shortly after 9:00 am on Tuesday, September 11th, 2001, and in several hours we would have a firmer understanding of what it would mean for the future of the country. We had been attacked, thousands upon thousands were presumably dead, and America’s innocence was a smoldering heap of metal and ash in Lower Manhattan.

It was 17 years ago today, and the images are still just as vivid as the morning the television flipped on in that high school classroom. Nearly 3,000 dead in attacks at the World Trade Center, Pentagon, and on United Airlines Flight 93, where passengers heroically fought back hijackers and crashed a plane seemingly headed for the White House or U.S. Capitol.

More than 6,000 were injured, and today, the numbers of first responders suffering from illness directly related to their heroic efforts at Ground Zero continues to rise.

Today we remember those that we lost, those that ran into those towers to save others knowing that there was a possibility that they’d never come back out. We think of the families whose loved ones perished in these terrorist attacks, and continue to take heart that the strength of America in the aftermath of 9/11 united us in our darkest hour.

Happy Birthday, Google Chrome

Hey folks! We hope you enjoyed your Labor Day weekend, but now we’re back at it at PR/PR HQ. On this week’s agenda? Birthdays! It was mine last week, but today we’re celebrating Google Chrome’s birthday.

Don’t freak out, but it’s been 10 years since the ubiquitous search engine launched its own internet browser and released you from the digital hell that is Internet Explorer.

Since its inception, Google Chrome has revolutionized the possibilities of online search engines, providing extensions for each and every little thing you could want, rendering our sticky note password system useless, and blocking all of the awful popups that turned your monitor into a computerized nightmare.

Google is teasing a surprise for Chrome today in celebration of it hitting its tweenage years, and rumor has it that it will be a complete overhaul of the browser. Gmail recently updated its interface, so we’ll keep an eye on any Chrome updates as the day progresses.

So Happy Birthday, Google Chrome, and thank you for rescuing us from Internet Explorer.