PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity

Hawaii: You’ve Got Some Explainin’ to Do

For an excruciating 38-minutes, people in Hawaii were under the impression that they were about to die. A bit after 8 a.m. local time on Saturday, an emergency alert was issued in error, indicating that a ballistic missile had been launched and was inbound.

Chaos immediately ensued.

There were videos of people running in no direction in particular. Stories of families huddled in bath tubs covered by mattresses. Videos of adults ushering children into the sewers.

It was something from a movie, but for those in Hawaii, it was terrifyingly real.

38-minutes. They waited for the end for 38-minutes.

After that time had passed, Hawaiian officials took to radios, televisions, and Twitter to announce that the alert was the result of human error. Yes, human error. In an attempt to run a test, someone clicked the wrong option from a drop-down menu. That seems an extremely cavalier procedure for a system that sends millions of residents and tourists an all-caps alert that death is near.

Can we get some two or three-party verification and approval, please?

Thankfully, it was an error after all. But for those on the Hawaiian islands on Saturday, it’s a moment that will be etched in their psyches forever. This massive error would be terrifying at any moment, but at a time where our leaders and adversaries are exchanging barbs of increasingly fiery rhetoric, it amplifies the horror of reality. Things need to ratchet down, and procedures need to be reevaluated.

UCF Knights: National Champions

As my alma mater, it’s a wonderful feeling to finally be able to say it: Congratulations to the UCF Knights, 2017 College Football National Champions.

With their undefeated season and triumph over Auburn—who defeated both Georgia and Alabama—in the Peach Bowl on New Year’s Day, the Knights sealed the deal on a season for the ages that saw them go 13-0 two years removed from going 0-12.

National Champs.

Oh wait—Alabama are actually National Champions? Yes, of course they are. But UCF’s Athletic Director Danny White has shown his public relations bona fides by talking up the University of Central Florida as the true holders of the title, generating elation, confusion, and anger. But most of all: he’s generated conversation.

A PR masterstroke.

By declaring UCF as National Champions, Danny White is driving the debate over the way in which the College Football Playoff Committee decides who is worthy of inclusion into the four-team playoff. As a non-Power 5 school, UCF has zero opportunity to break in to the top-four and secure a spot in the playoffs, even if plays a perfect season.

So what does Danny White do? Proclaims the Knights as the real champs. Sells “National Champions” merchandise. Changes UCF Football’s Twitter handle to “2017 National Champions.” Throws a parade at Disney World.

All of this has continued the talk of UCF’s victory over Auburn on major cable sports outlets and print publications like Sports Illustrated and The New York Times. PR brilliance. A week after the Peach Bowl, major media is still discussing UCF and the College Football Playoff system.

Do Danny White and former coach Scott Frost really believe that UCF are the rightful champions? If you got them into a dark room I guarantee they’d tell you otherwise. But with White sounding the bullhorn with his controversial stance on how teams are chosen to participate in the playoffs, he’s bringing awareness to a system that dreadfully needs reformation.

So here’s to you, UCF: you’re National Champs to me.

Online Brand Promotion is All About Personality

Your social media presence—and the content that your brand produces—is one of the most important arms of your marketing outreach efforts. But all too often, companies can find themselves in a trap where they’re merely promoting, as opposed to showing a bit of their personalities. No one wants advertisements and shameless self-promotion littering their timelines, and that’s why your online voice should be unique and entertaining.

Case in point: MoonPie.

Yes, MoonPie, the southern gas station snack standard, that has shed traditional corporate Twitter standards and instead uses its social media presence for hilarity, irreverence, and poking fun at users who dare insult the tastiness of its product.


By providing personality in its content and avoiding the all-too-familiar trap of straight brand promotion, MoonPie is giving users a reason to follow its account. The upside? Seeing how it interacts with others on social media actually makes you want to…buy a MoonPie. It’s fantastic stuff.

When you’re designing your social media strategy, take a tip from this marshmallow sandwich and stray from the path a bit. Create branded content that encourages interaction, and don’t be afraid to use a voice that’s slightly rough around the edges. You’ll secure more followers, boost your engagement, and ultimately, increase awareness for your brand.

Celebrating 20 Years in 2018!

Here we are, just a couple of short weeks from 2018. Hard to believe, isn’t it? We hope the final month of the year is going well for all of you.

Another thing that’s hard to believe: PR/PR turns 20 years old in 2018! We want to thank each and every one of you that we’ve met, represented, or partnered with during this incredible, incredible journey. I’ve only been around for six years of it, but I’ve learned so much from working with so many talented people.

We will be marking our 20th anniversary with some special offers and events in the forthcoming year, and we look forward to celebrating with you: the ones who have made PR/PR Public Relations what it is today.

Thank you for (almost) 20 great years!

Join Us for the Final Lady & the Champs!

As we begin to close the door on 2017, it’s not too early to look at where we’re headed in 2018. One of our favorite events of the year, Lady & the Champs in Las Vegas, will be holding its final conference ever. While we’re of course saddened that this will be L&TC’s swansong, we’re also confident that it will be the best one yet.

2018’s Lady and the Champs will be held—as always—in Las Vegas, Nevada, March 9th – March 10th. Join renowned speakers Patricia Fripp, Darren LaCroix, Ed Tate, Ford Saeks, Mark Brown, and Kevin Burke as they impart their unique knowledge and expertise in the speaking realm. By attending Lady & the Champs you will discover methods to refine your speaking technique, and turn presentations into profit.

Whether you’re a speaker, author, coach or consultant, the final Lady & the Champs is the best way to start the New Year.

To save your seat, head over to the Lady & the Champs website and register. Virtual attendance is also available for those who cannot make the trip to Vegas!