PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity

Russell to Speak at NSA Influence ’17

Summer’s officially here in Florida, and around this time we would normally be shoring up travel plans, double-checking dates, times, and tickets, and gearing up to take PR/PR’s operation on the road to the National Speakers Association convention.

Russell and I are of course doing all of the background legwork for Influence ’17, but this year it’s right down the road at Disney’s Swan and Dolphin hotel!

We’re excited to see all of our past and present clients at the speaking industry’s marquee annual event, and provide some new faces with some publicity takeaways to take their careers to the next level.

In that vein, Russell will be delivering a session on the convention’s second day, Saturday, July 8th, at 3:00 pm. The theme of his talk will be, “Sell Yourself Without Saying a Word,” and will provide steadfast article-writing strategies for seasoned speakers and industry neophytes alike.

If your aim is to target your industry with your unique expertise and to leverage your knowledge and viewpoints to acquire further visibility, name-recognition, and business, this will be a must-attend.

NSA Influence ’17 is only a few weeks away. Carve out some time to attend Russell’s session, and swing by the booth to say hello!

Tim Cook Take the Wheel

Apple announced the HomePod last week at its annual WWDC conference, but the real news is breaking this week: the tech giant is taking its show on the road—in the form of self-driving cars.

Apple Inc. CEO Tim Cook confirmed that the company is focusing on automotive automation, designing the technology that can be utilized in future vehicles. Tim Cook stated that Apple will focus on the underlying tech framework as opposed to building the physical cars themselves in the vein of Google’s “Waymo” project. This will afford the company the opportunity to offer its self-driving system to other auto producers, a la Apple CarPlay.

Self-driving vehicles appear to be the new frontier in the technology landscape, but there are still many, many questions as to consumer interest, consumer trust, and the overall legality of a car that drives itself.

The first automated vehicle death was reported last summer, with Tesla’s autopilot mode failing to identify a truck on the highway. This tragic incident illuminated the primary concern with self-driving cars: safety.

Can you really relax and trust a car to do all the work?

This will presumably be the differentiator in terms of market viability for Apple’s new project. While there’s incredible intrigue regarding self-driving technology, the public at-large appears skeptical as to its effectiveness and safety as it stands today.

Apple Inc. doesn’t miss much when they undertake new technology projects, so we’ll have to monitor the progress on this one. What do you think—would you ride in a self-driving car?

Apple Announces the HomePod

Yesterday was Apple’s annual Worldwide Developers Conference, WWDC, and as with every major Apple conference, it brought major news.

Per usual, rumors of forthcoming Apple hardware were rampant.

New AR glasses? Long-awaited updates to Apple TV? Servile robots?!

Alas, no robots were featured in the docket, but Apple made headlines with its marquee announcement: the HomePod, a smart speaker a la Amazon Echo and Google Home.

My nephew is acutely familiar with the Amazon Echo, somewhat addicted to shouting, “Alexa, play Bruno Mars!” at predominately inopportune times. Endearing!

If you’re unfamiliar, smart speakers have taken off in the past year, utilizing voice recognition technology, like Apple’s Siri or Amazon’s Alexa, to respond to verbal commands to play music, search for quick internet news and facts, and order merchandise online.

Echo and I’s relationship primarily revolves around, “Alexa, stop.”

Apple’s HomePod is a late arrival to a somewhat stacked market, but as with a few of the company’s other hardware offerings such as the iPad, Apple has shown the ability to enter the fray late and still dominate sales. Apple releases are synonymous with snaking lines, anxious crowds, and sky-high first day numbers.

Despite its late arrival, HomePod should prove no different.

 

Remembering the Fallen

Back to work and back to the blog after a nice, long weekend. I hope all of you had a safe and fun Memorial Day, a day to remember the fallen heroes who gave their lives in service to the country. PR/PR sends out its eternal gratitude to those who have gave that ultimate sacrifice, and our best wishes to the friends and families who lost a loved one to war.

They are the reason we are afforded the freedom to spend these days together.

We all long for a world without conflict, without war, without terrorism, without strife. A world free from Manchesters and Orlandos and Afghanistans and Syrias. A world where families receive loving returns instead of folded flags.

In spite of the universal desire to an end to global conflict, these brave men and women volunteer to defend their country, knowing full well that they may find themselves in the line of fire. They do what many wouldn’t. They have courage beyond comprehension.

Memorial Day ushers in the summer season. It’s filled with pool parties, slow-smoked ribs, sunscreen and an assortment of adult beverages. But the reason for this summer kick-off celebration are those who gave their lives defending the country. It’s important that we remember them, not just on Memorial Day, but each and every day on the calendar.

Our Hearts with Manchester

There’s not really much that can be said in the wake of these moments. Words alone are insufficient to effectively capture the horror, the immense grief, the stomach-turning feeling that it’s happened again.

Manchester didn’t deserve this. Nobody deserves this.

22 innocent people lost their lives last night, many of them children, simply enjoying an Ariana Grande concert with friends and family. Nearly 60 others were injured as an explosion tore through the crowd leaving the Manchester Arena. Authorities confirmed early on that they were investigating this as a terror attack.

In the same, sickening vein as the 2015 Bataclan attack in Paris, a coward targeted a concert where young people were merely trying to have a good time.

Also eerily similar to an attack that hits close to home, the Orlando Pulse Nightclub shooting, which occurred nearly a year ago.

I witnessed first-hand how Orlandoans banded together in the immediate aftermath of Pulse; how a community stricken with anger and sorrow channeled those emotions to positively assist friends, neighbors, and strangers alike. I have no doubt that Manchester will do the same.

Our thoughts are with the United Kingdom, with Manchester, and with those who have lost loved ones in this horrific, craven attack.