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Archive for Publicity

Ruminating on the Robot Takeover

The last time that Good Guy Elon Musk graced the PR/PR blog, it was in admiration of his singular battle against one of mankind’s greatest threats: traffic. As you’ll recall, Musk, so annoyed by Los Angeles’ freeway gridlock, embarked on a journey to create a network of subterranean tunnels so his commute was free of frustration.

What a guy.

This time, however, he’s setting his sights a bit higher: the preemptive liberation of humanity from its forthcoming robot overlords.

Speaking at the National Governors Association Summer Meeting on Saturday, Musk pondered the future of artificial intelligence (AI), and issued a stern warning to other tech CEOs: slow down or we’re all dead.

“I have exposure to the most cutting-edge AI and I think people should be really concerned about it,” he said. “I keep sounding the alarm bell but until people see robots going down the street killing people, they don’t know how to react because it seems so ethereal.

“I think we should be really concerned about AI and I think we should… AI’s a rare case where I think we need to be proactive in regulation instead of reactive. Because I think by the time we are reactive in AI regulation, it’s too late.”

Musk went on to brand AI as a “fundamental risk to human civilization.” Quite the message to deliver to the NGA.

Now I’m not the particularly paranoid type, but I’ve played Horizon Zero Dawn and happen to agree with him. Technology over the past twenty years has hit warp speed in terms of the pace of innovation. Musk may be a bit dramatic in his delivery, but his point is salient and well-received: we should fully understand the scope and possibilities of new technology before it is unleashed on the public.

Final Day at Influence ’17

Today is the final day of NSA Influence ’17, and it’s been a wonderful one so far! It’s been great to connect with past-and-present clients and colleagues, put some names to faces and start some new relationships.

Influence is always the highlight of our year for that reason–it’s great to get out of the office and spend time with some of the brightest speakers and authors in the business.

Thank you to everyone that attended the Power Women NSA session and Russell’s “Sell Yourself Without Saying a Word” presentation on Saturday afternoon. Sell Yourself Without Saying a Word, Russell’s new book, was the culmination of many hours of writing, phone calls, and meetings, and I know he was thrilled to see all of you and share the foundational expertise of the book.

While we’re winding down at Influence ’17, we will still be at the booth throughout today! We look forward to meeting with you and discussing your publicity needs and goals, and we’ve also got a few copies of Sell Yourself Without Saying a Word left, as well!

Enjoy the final day at NSA Influence ’17!

Big Announcement!

Major things happening here at PR/PR Public Relations!

We’ve been keeping this one fairly close to the vest for a little while now, but now that I’ve got clearance, I’m thrilled to announce Russell’s new book, Sell Yourself Without Saying a Word.

Sell Yourself Without Saying a Word is your veritable guidebook for boosting your name recognition through writing articles and getting them placed in front of your target market. Trade, industry, and association publications are used as examples in the book, but if you’re a speaker seeking an increase in opportunities, or an author looking to generate traction on a new non-fiction book, Russell’s expertise creates a roadmap for success.

In his latest book, Russell Trahan details the ins and outs of utilizing the written word to put your career trajectory on an upward track. Sell Yourself Without Saying a Word provides a step-by-step strategy for crafting, pitching, and leveraging your articles to open up new avenues and new business.

The book is available on Amazon, and if you’re attending NSA’s Influence ’17, you’re in luck—Russell will have copies fresh from the printer on-hand at the PR/PR booth.

We can’t wait to share Sell Yourself Without Saying a Word with you!

Russell to Speak at NSA Influence ’17

Summer’s officially here in Florida, and around this time we would normally be shoring up travel plans, double-checking dates, times, and tickets, and gearing up to take PR/PR’s operation on the road to the National Speakers Association convention.

Russell and I are of course doing all of the background legwork for Influence ’17, but this year it’s right down the road at Disney’s Swan and Dolphin hotel!

We’re excited to see all of our past and present clients at the speaking industry’s marquee annual event, and provide some new faces with some publicity takeaways to take their careers to the next level.

In that vein, Russell will be delivering a session on the convention’s second day, Saturday, July 8th, at 3:00 pm. The theme of his talk will be, “Sell Yourself Without Saying a Word,” and will provide steadfast article-writing strategies for seasoned speakers and industry neophytes alike.

If your aim is to target your industry with your unique expertise and to leverage your knowledge and viewpoints to acquire further visibility, name-recognition, and business, this will be a must-attend.

NSA Influence ’17 is only a few weeks away. Carve out some time to attend Russell’s session, and swing by the booth to say hello!

Tim Cook Take the Wheel

Apple announced the HomePod last week at its annual WWDC conference, but the real news is breaking this week: the tech giant is taking its show on the road—in the form of self-driving cars.

Apple Inc. CEO Tim Cook confirmed that the company is focusing on automotive automation, designing the technology that can be utilized in future vehicles. Tim Cook stated that Apple will focus on the underlying tech framework as opposed to building the physical cars themselves in the vein of Google’s “Waymo” project. This will afford the company the opportunity to offer its self-driving system to other auto producers, a la Apple CarPlay.

Self-driving vehicles appear to be the new frontier in the technology landscape, but there are still many, many questions as to consumer interest, consumer trust, and the overall legality of a car that drives itself.

The first automated vehicle death was reported last summer, with Tesla’s autopilot mode failing to identify a truck on the highway. This tragic incident illuminated the primary concern with self-driving cars: safety.

Can you really relax and trust a car to do all the work?

This will presumably be the differentiator in terms of market viability for Apple’s new project. While there’s incredible intrigue regarding self-driving technology, the public at-large appears skeptical as to its effectiveness and safety as it stands today.

Apple Inc. doesn’t miss much when they undertake new technology projects, so we’ll have to monitor the progress on this one. What do you think—would you ride in a self-driving car?