PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity

Alphabet Joins an Exclusive Club

Take all 26 letters in the alphabet and multiply them by an inconceivable amount, because that’s likely close to what Alphabet is worth right now. Alphabet, Google’s parent company, has joined rarefied air, becoming just the fourth U.S. company to reach $1 trillion in market valuation.

The other three companies are probably easy guesses, as Apple, Amazon, and Microsoft all hit trillion-dollar valuations in 2018 and 2019, respectively.

Alphabet joins that exclusive group of tech goliaths, and it’s a not-unexpected accomplishment from a company that has a hand in virtually everything that you do each day. Alphabet gets you answers on demand, connects you with the globe at the push of a button, and likely gets you to work every morning.

“Revolutionary” still seems like a bit of an understatement when thinking about Alphabet.

Fonts of innovations all, these four companies have changed the world, so it’s no shock that they’ve become the first businesses in U.S. history to hit the $1 trillion mark. We’re still in the first month of 2020, but it’s abundantly clear that the giants of Silicon Valley will be one of the prime catalysts to drive change through this decade and on into a new century.

So a glass is raised to Alphabet for joining such an exclusive club in American economic history. That is, as long as they agree to pick up the tab.

Just to be clear …

With the arrival of the New Year there have been a lot of jokes about 2020 being the year of perfect clear vision.  This has prompted me to want to make a few facts clear with clients and potential clients of PR/PR Public Relations.

It is clear what we do works for the professional speakers, consultants, and non-fiction authors PR/PR represents to the media.  Over the 20+ years we’ve been doing this, 100% of our clients have gotten placements.  Now, while their results may be as varied as their expertise, PR/PR’s clients have all enjoyed gaining national name recognition in front of their target market of business decision makers who can hire for conventions, conferences, and corporate events. 

As a publicity agency, PR/PR’s measure of success is derived by the quality and quantity of media attention we procure for our client and their content.  Many clients choose to measure the success or failure of a particular campaign based on sales volume only. Unfortunately, this is a component that is out of our control. Once the media is in place, factors such as availability and fees weigh heavily in the ultimate success of bookings and/or book sales. No agency can guarantee you bookings or sales from their publicity efforts, and if they do they’re not being clear with you. 

Next year, I’m sure there will be many jokes about “hindsight being 2020.” We would hate for your hindsight to be one of regret you didn’t do more about your publicity.  Give PR/PR a call today!

Happy New Year!

Russell Trahan,

President, PR/PR Public Relations


Author, Sell Yourself Without Saying A Word


It’s CES Time

CES, the largest and most anticipated tech conference of the year, kicks off today in Las Vegas. It’s the marquee event in the technology world, and each and every turn of the calendar it gets the year started with some newsworthy highlights about forthcoming products and trends in the tech landscape.

So what will be unveiled today that will potentially be on your 2020 shopping list?

Forbes is out with its list of the 10 tech trends to watch at CES, and it runs the gamut from hyper-powered televisions to a focus on sustainability and eco-friendly products.

Impossible Foods, purveyors of plant-based meat products and a Silicon Valley unicorn in the food space, is set to unveil pork and sausage substitutes at CES, ahead of a possible 2020 IPO. They of course changed the fast food game in 2019 when they partnered with Burger King on the Impossible Whopper.

Tech privacy will also take center stage at this year’s CES. A rightfully hot button issue, many news stories from 2019 zeroed in on privacy lapses from social media outlets and online companies. CES will be livestreaming a panel discussion with some of the top tech execs on the importance of privacy and the changes in the pipeline for your apps and devices.

CES sets the tone for the year ahead in the technology space, so PR/PR will certainly be tuning in. What are you looking forward to most as CES gets rolling?

Wishing You and Yours a Happy New Year!

Wow. 2020. It’s hard to believe that I’ve been at the helm of this blog for nearly nine years now. The time really has flown. 

A decade comes to a close at the stroke of midnight, and we officially close the book on the 2010’s. We’ve made some wonderful memories over the last 10 years — there’s been PR/PR weddings and births, welcoming new interns into the fold and watching their careers begin to blossom, and working with some of the most talented speakers and clients in the business. 

We’ve attended NSA conventions all over the map, from Anaheim to Denver, Dallas to D.C.. Many things have changed, but the constant throughout our company are the people that we get to meet each and every day. You are the reason that we enjoy doing what we do. The ability to play a part in your career success is our absolute joy and privilege, and learning from your expertise has helped shape the second decade of PR/PR. 

So we raise a glass to you this evening. May 2020 greet with you with health and continued success, and we look forward to working on your behalf in the New Year. 

Merry Christmas From PR/PR

It’s actually chilly in Orlando as we head into Christmas. Who knew it was possible? It’s definitely hard to feel 100% festive when you’re sweating through your ugly sweater, so I am thankful for this little sub-60 degree “cold snap.” There won’t be chestnuts roasting on any open fire, but this blog scribe won’t be roasting under an uncooperative December sun.

A Christmas miracle!

On a serious note: Russell and I want to extend the warmest wishes to our friends, partners, and clients this holiday season. We learn so much from all of you each year, and we’re blessed to have you in the PR/PR family. May you enjoy this wonderful time surrounded by your loved ones, and create the memories that make this season so special.