PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Archive for Publicity

We’re in the Midst of a Crypto Crash

Late last year, Bitcoin eclipsed $15,000 for the first time, and at its height briefly touched values above $19,000. It was a wild ride, bringing the cryptocurrency market into the mainstream. Mom and dad were buying, I was buying—Russell was buying. It felt like an online gold rush, and rookie investors began flocking to the digital Yukon to strike it big. But a little over eight months later prices have absolutely plummeted, and this week the cryptocurrency market’s overall valuation dropped below $200 billion for the first time since 2017.

If $200 billion sounds like a lot of money, it’s because it is; but when you take into account that at its apex last year the market was valued over $800 billion, that’s a massive, massive loss in less than a year.

Yes, we’re in the midst of a crypto crash, and many of your friends and family may feel like they fell for fool’s gold.

If you’re unfamiliar with the concept of crypto, essentially it’s a computerized, decentralized currency not bound by the restraints of major banks or markets. You convert your physical cash into a digital coin—Bitcoin, Ethereum, and Litecoin are the most popular—and store it in an online wallet. You then utilize that wallet to make online purchases just like you would with a credit or debit card. Without the traditional tethers that work as valuation rudders for fiat money, a crypto coin’s value is highly volatile.

One day it may be worth $1,000, the next it may be worth $800. It’s like stocks with unpredictable trend lines—an investment version of The Scream Machine.

The cryptocurrency market’s current nosedive paints a clear picture of how erratic digital currency can be, and the more frightening part for major investors is there is not an inclination as to when the market will level off. It creates a sell-or-not-to-sell mentality that can drive even the most seasoned investor mad.

Cryptocurrency definitely has a role in the future. Its underlying technology provides the framework for many new startups, but no one knows when crypto will fully shift into the arena of the mainstream. Until then, strap in, because it’s going to be a wild ride.

Join Us in Jacksonville

Hey Jacksonville: you busy Friday? Well if you want to escape the sweltering North Florida heat and would like to boost your career and name-recognition, you should register for Kenny Harper’s Amplified Business Growth Summit.

The event will be held at the Jessie Ball DuPont Center in downtown Jacksonville, and will run from 9:00am – 4:00pm. By attending you’ll get to hear from thought leaders throughout the sales and marketing industry who will provide strategies and techniques to close more sales and increase profits.

PR/PR’s own Russell Trahan will be delivering a 35-minute presentation on marketing to local media and leveraging your own expertise to further your career.

There are spots still available, so head over to the registration page and secure your place at what should prove to be an informative, educational, and fun full day in Jacksonville.

We’ll see you there!

Practicing and Preaching

Whenever I go out to give a presentation on publicity at an NSA Chapter or other association meeting, I quote two great speakers.

One is Alan Weiss, who says “It’s better to be in front of 500 people who are your target market, than it is 500,000 people who aren’t going to hire you!”  Alan preaches what PR/PR practices.

The other is Ed Rigsbee, who has made a very successful career out of marketing his content to associations and converting those placements into speaking engagements.  Ed practices what PR/PR preaches.

Now you can learn Ed’s methods directly from the source.  Ed is holding one of his semi-annual Selling to Associations Intensive Workshop in Las Vegas at the Mirage this November.  He only lets in eight (8) people at an Intensive, so go here to book your reservations:  https://www.sellingtoassociations.com/las-vegas-intensives

PR/PR and Ed have always had a great relationship.  PR/PR is a big supporter of the Cigar PEG and Ed always does so much good work for NSA through that organization, we’re happy to help spread the word about his Intensive(s).

But, frankly, the main reason is the very kind gesture Ed always makes at the end of one of his presentations on Selling to Associations.  At the end of the presentation, Ed says something along the lines of, “and, if you’re too lazy to do all this yourself, call Russell at PR/PR to do it for you!”  Thanks, Ed!

Don’t you be too lazy and miss this opportunity.

 

 

Instagram Adjusts its Direct Message Feature

Do you consider yourself a fan of Instagram? Do you enjoy mindless flipping through your newsfeed uninterrupted by others? You enjoy lurking in peace, right? Well, I’ve got bad news.

Since it was acquired by Facebook, Instagram has begun the same similar platform tinkering that Facebook employs. You know what I’m talking about. One day your newsfeed suddenly looks slightly different—there’s a button where there was not a button before. The next day? Back to normal. It’s part of Facebook’s constant state of experimentation to optimize the user experience on its platform.

Instagram has become another testing ground for new features, and the latest update will not please those who prefer to just look at their followers’ photos without interaction. Instagram unveiled a new element to its interface, allowing other users to see when you’re online and browsing the app. It’s similar to the green button in Facebook Messenger that lets your friends know when you’re online and available to chat.

Basically, Instagram is letting people know your DMs are open—even if you’d rather just veg out and aimlessly explore the application.

It’s not a major update, nor is it any kind of deal breaker—like all social media platforms, we’ll complain about changes as they occur and then forget they exist until the next change comes. It’s the ebb and flow of the tech world. With the change, Instagram seems to want to promote its chat capability, and make the platform more peer-to-peer interactive without public eyes. We’ll see how the public reacts.

Amazon Crashes at Start of Prime Day 2018

While Russell is still in Dallas enjoying Influence ’18, I’m here guiding the S.S. PR/PR through another busy workweek. First stop: Weekly blog!

This week we celebrate the global holiday dedicated to couch-locked consumerism: Amazon Prime Day 2018. The day that’s circled on many a calendar months in advance in anticipation of massively discounted electronics and odd knickknacks that you probably don’t need but definitely need to have. It’s a celebration, truly.

Prime Day kicked off on Monday, but unfortunately for many deal seekers, technology got in the way. Yes, Amazon crashed, and access to its website was spotty throughout the day. While many were able to take advantage of marked down 4K Smart TVs and espionage Echo Dots, a great lot spent the day frustrated and refreshing their web browsers.

The Verge reports that the outages on Amazon.com began shortly after Prime Day 2018 kicked off at 3:00pm EST, and continued throughout the afternoon. Of course those angry shoppers took to Twitter to lament the fact that they weren’t able to give a chunk of their disposable income to Jeff Bezos.

The good news is that the kinks appear to have been worked out, so you still have until 11:59pm EST tonight to take advantage of Amazon’s deals. Even further good news is that the Prime Day website outage only resulted in rage posts on social media, as opposed to, you know, Black Friday fistfights.