Archive for Publicity Tips
When to Start Your Publicity
Authors, experts, speakers and professionals should start their publicity campaign ahead of time to build up a buzz; if you have a book, start your publicity eight months before, if possible. People need to see your name several times to make it stick. – www.prpr.net
People Need to See Your Name
You won’t get famous from one hit. You have to be in many magazines, month after month, so people see your name over and over – www.prpr.net
News Release Tip
A news release should begin with the most compelling point and an op-ed piece should begin with the most vital conclusion. – www.prpr.net
Interview Tip
When interviewed, give good quotes. Use simple, declarative sentences and concrete images and don’t go off on tangents. www.prpr.net
Developing a Winning Hook
A vital aspect of a winning hook is newsworthiness. To show up on the news, you must be a consumer of news. – www.prpr.net
Contribute Unique Angles
At end of interviews, ask about other stories reporter is covering. Explain how you can contribute and offer a unique angle – www.prpr.net
Book Author Tip
If you’ve written a book on the subject you’re being interviewed about, offer to send it. This will help them learn about it – www.prpr.net
Website Publicity Tips
Put links to your Web site everywhere such as business cards, radio spots, TV commercials and e-mail signatures. – www.prpr.net
Publicity Etiquette
Tip: No matter how curious you are, never ask a reporter to show you the story before it goes on their air or in print.
Media Tip
Let the editor/reporter know how you can increase their ratings. Tell them how you can solve the problems of their audience – www.prpr.net
