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Author Archive for Russell Trahan – Page 2

Practicing and Preaching

Whenever I go out to give a presentation on publicity at an NSA Chapter or other association meeting, I quote two great speakers.

One is Alan Weiss, who says “It’s better to be in front of 500 people who are your target market, than it is 500,000 people who aren’t going to hire you!”  Alan preaches what PR/PR practices.

The other is Ed Rigsbee, who has made a very successful career out of marketing his content to associations and converting those placements into speaking engagements.  Ed practices what PR/PR preaches.

Now you can learn Ed’s methods directly from the source.  Ed is holding one of his semi-annual Selling to Associations Intensive Workshop in Las Vegas at the Mirage this November.  He only lets in eight (8) people at an Intensive, so go here to book your reservations:

PR/PR and Ed have always had a great relationship.  PR/PR is a big supporter of the Cigar PEG and Ed always does so much good work for NSA through that organization, we’re happy to help spread the word about his Intensive(s).

But, frankly, the main reason is the very kind gesture Ed always makes at the end of one of his presentations on Selling to Associations.  At the end of the presentation, Ed says something along the lines of, “and, if you’re too lazy to do all this yourself, call Russell at PR/PR to do it for you!”  Thanks, Ed!

Don’t you be too lazy and miss this opportunity.



Preaching What We Practice

At Influence 2014 in San Diego, I heard there was going to be a breakout session on getting articles placed in trade, industry, and association magazines.  Ed Rigsbee, CAE, CSP, gave a packed-house a ton of information on his system to achieve the same results PR/PR gets for its clients.  He was very kind, and finished his presentation with something along the lines of, “and, if you’re too lazy to do all this yourself, you can call PR/PR.”

His session in San Diego was so popular and well-rated, NSA asked him to do it again at Influence 2015 in Washington DC.  Same great information, but this time when he got to the end, he had “call PR/PR” on his final slide.

I’ve known Ed for years, and all his great work with the Cigar PEG, so I’m happy to pass along this terrific opportunity:


Are you getting enough trade association and professional society bookings?

If you are (or want to be) a professional speaker, you already know how difficult it is to sell your speaking services to non-profit associations and societies. You constantly hear discussion about “the committee” which is problematic at best. Getting through the gatekeeper to the decision maker is nearly impossible…UNTIL NOW!

Only eight professional speakers (5 slots open) will have the opportunity to spend two days with me in the comfort and privacy of an upper-floor suite at the Mirage Las Vegas, May 29 & 30.

At this intensive, you will learn how to do an end-run around the gatekeeper and get immediate access to the decision maker. This will dramatically accelerate your “close-rate” in selling to trade associations and professional societies.

Additionally, attendees will receive access my my online “Selling to Associations” resources, a $300 value…at no additional charge.

Also, attendees may purchase my list of 8,000 association and society CEOs for a nominal fee. I have never made this list available to speakers before.

Video to give a sample of the content that will be shared:


Beautiful Rubble

In prior blog posts we’ve talked about my upcoming trips to the NSA Winter Conference and the 2018 Lady & The Champs, but in this one I’d like to talk about a trip I’ve recently returned from.  I’ve just spent five days on the island of Cuba, four days in the city of Havana and one day on a tobacco plantation near the city of Viñales.


For someplace I’d never previously thought of going, it was a wonderful experience!  The beauty of the island!  The friendliness of the people!  The delicious and inexpensive food (lobster and shrimp for $12 and a bottle of Rothschild’s chardonnay for $20)! I felt safe all the time.  One of our party is fluent in Spanish, and mine is broken (well, shattered) at best, but most people we came across spoke some English.  The tour company we went through arranged for the same guide all week and the same van driver all week.  We took a direct flight on JetBlue from Orlando to Havana, and Southwest from Havana to Ft. Lauderdale to Orlando on the way back.  It was a trip I’d take again tomorrow.


There was one thing that struck me over and over again as we toured the city of Havana.  The city is loosely divided into three areas: the old colonial Spanish (think New Orleans) with it’s four squares and cathedral and courtyards; the mid-century (think South Beach and rat-pack Vegas) with it’s mid-rise hotels and casinos; and the Plaza de la Revolución (think Moscow bunker) with its Ministry of This and Ministry of That.  But, no matter where you went there is rubble.  Crumbling from the buildings is some of the most beautiful rubble you’ve ever seen.


Post revolution you were allowed to live wherever you were already living, but now for free.  This was great if you were renting, no more rent! But it was awful if you owned your own home, you could stay in it but you no longer owned it.  Because of this free housing, there is no incentive to keep them up.  The government is not investing in their infrastructure and the citizens do not have income enough to keep up their housing, or a good reason to do so if they did have the money.  Don’t get me started on ADA, there’s not a level sidewalk in the city and everything is upstairs.  Our guide spoke of how accessibility is becoming a large problem with the aging population.


I’m not here to get political, and talk about which system of government is better than another.  My point is about incentive and investment.  If you want to grow and improve, either yourself or your business, you have to constantly invest in what you want to improve, and you have to have the incentive to do so.  Otherwise, all you’ll have is rubble.  No matter how beautiful the building the rubble comes off of, it’s still rubble and people avoid it.

Experts in DC want to help you grow your business. No, really!

We’ve previously posted about the upcoming Institute of Management Consultants USA 2016 Consulting Conference in Washington, D.C.   PR/PR Public Relations is a Silver Sponsor, will be exhibiting, and I will be a part of a panel discussion on “Growing Your Business” moderated by Marc LeBlanc on Saturday afternoon.


There’s another great opportunity that weekend in DC, and you don’t (necessarily) have to be a consultant to attend.


Henry DeVries and Mark LeBlanc, two best-selling authors, are hosting the Marketing With A Book And Speech Summit on Friday, October 21, in the Washington Marriott at Metro Center (coincidently, the same hotel at the IMC USA conference referenced above).


If you want to attract high-paying clients with books and speeches, there are a few seats still available.  There is no cost to attend this invitation only event. There will be no selling of services.  I’ve attend them before here in Orlando, and they mean it – there is no selling of services.  How nice is that?!


They merely want to help you understand the secrets in the preparation, publication, and promotion of a book that grows your business, puts more money in your pocket, and helps you make the difference that you were meant to make. Henry’s and Mark’s philosophy is the book is the starting line, not the finish line.


Why not come in a day early, stay, and make a weekend of it?  I know I will!

What Happens in Vegas, Should NOT Stay in Vegas

You all know I head to Las Vegas every year for the Lady & The Champs Speaker Conference.  The whole point of those three days is that what happens there, doesn’t stay there.  Patricia, Darren, Ed, Craig, and the other trainers want the participants to take what they’ve learned home with them and put it into practice!

This year, I’m headed to Vegas twice!  In November, I’ll be attending and presenting at Get Paid To Speak 2.  This event is specifically for speakers who are serious about establishing their platform, have a message and a desire to make an impact!

It is suggested you attend if you’ve completed ANY one of the following:

  • Attended previous Get Paid To Speak Level 1 LIVE Master Workshop
  • An active website or blog that is bringing you some business
  • At least one product or new product under development
  • A coaching or consulting business
  • Have been hired and paid for at least 5 speeches

If you are an active member of Darren’s and Ford’s Get Paid to Speak Online Community, then you are ready for sure.