PR/PR is a full-service boutique publicity agency specializing in professional speakers, consultants, and non-fiction authors. We place our clients in front of their target audience through print media and online sources.

Author Archive for Russell Trahan

Spring Flings …

… I mean Flights!

As I’m writing this, the northern parts of the country are experiencing bone chilling cold and blizzard conditions. Having lived in Delaware, I remember all too well having to push my car out of the snow three times on the 12-mile drive home from work. That was the winter before I decided to move south.

Even though much of our country can see their breath while outside, we are looking forward to some travels coming up this spring.

The first event on the calendar is 18 miles from our offices. The NSA Winter Conference is in our hometown of Orlando! Stop by the PR/PR Public Relations booth and chat.

In early March we’re headed out to San Diego for the Indie Friends and Family Forum. This is a great event open to you if you are “indie” –an independent professional, consultant, coach, or business owner – you are a “family member or friend” – which means a current or past client of Indie Books International, Mark LeBlanc, Henry DeVries, or one of our select speakers – you are open to participating in a “forum” – which means exchanging your wisdom and knowledge about marketing with a book and speech, and possibly being interviewed on a panel.

And, really, why wouldn’t you be a family member or friend of Indie Books International? When they published my book, Sell Yourself Without Saying A Word, they were so great to work with I never considered anyone else and neither should you.

To round out the month of March, we’ll be going back to Las Vegas for the 1st annual Stage Time LIVE!  You’ve known it as Lady & The Champs, so you know you’ll be getting quality from Darren LaCroix & Company to build your business.

Hopefully by the time we get home the weather will be warmer and spring will be in bloom as much as your business will be, having been fertilized by all the great ideas you’ll receive at these events.


You Gotta Have Friends…

As PR/PR Public Relations celebrates its 20th anniversary I’m reminded that no agency is an island. There are many, many people and organizations that have helped PR/PR grow to what it is today; and hopefully I’ve been able to refer back to them enough to help them grow.

As they say in the awards show acceptance speeches, I’m sure I’m leaving someone out, but here are the ones I’d like to recognize in this round:

First is the National Speakers’ Association.  Since my first convention here in Orlando in 2006, I’ve recognized that NSA is the best at helping its members grow. This summer in Dallas was my lucky 13th annual convention. Our founder, Pam Lontos, was a member in her own right prior to starting PR/PR, and the agency has remained a staunch supporter for the seven years I’ve been at the helm.

In fact, PR/PR believes so much in the benefits of the National Speakers’ Association, we offer a discount to members. The discount is equal to the first years’ membership dues, so if you’re working with PR/PR there’s no reason not to join the NSA, and vice versa!

When Patricia Fripp calls, you answer. Several years ago, she was calling to invite me to partner with her and Darren LaCroix in Stage Time University’s annual conference, Lady & The Champs. This has been a wonderful partnership as the conference has grown, and also lead to partnerships with the several Bootcamps they’ve held during the year. I would be remiss if I didn’t include a shout out to Miss Fripp’s FrippVT and the great work she does with people wishing to give more powerful presentations.

Another organization I’ve worked with is IMC USA, whose annual convention I’m headed to this week.

PR/PR also offers discounts to the members of the three organizations above.

One of the first people I met at an NSA convention was Dick Bruso. His company, Heard Above the Noise, is foremost in branding for speakers.  Whether you’re an emerging speaker or an established speaker looking to go in a new direction without losing your current market, Dick will guide you to the right path for your business to be where you’d like it to be.

When I went to write my first book, only one name came to mind: Henry DeVries. His company, Indie Books International, was my only choice for a publisher. They are professional, creative, communicative, and just nice people. Get them involved early and you’ll have a book(s) you’ll be proud of.

Members of Henry’s Indie Friends & Family receive a discount when they work with PR/PR, as well.

Along the lines of my book, I need to recognize my writing coach, Cathy Fyock. True story:  I hadn’t written a word in six-months, and after I met Cathy I had a book in six-weeks! She would question me, in a good way, and support me during our bi-weekly calls. She’ll get you off the block on your book.

To help promote your speaking business and book–besides a campaign with PR/PR—you’ll need a great website. Through Stage Time University I met Cynthia Lay. Her company, Speaker Websites, did the most recent redesign of PR/PR’s own website. She works exclusively with speakers, so she understands your business model and know what your website needs.

Another NSA connection came to me through the Cigar PEG in the way of its leader, Ed Rigsbee. I was already fully aware of the generous philanthropy the Cigar PEG has been conducting for years, what I was happy to learn was how Ed preaches what PR/PR practices. Through his Intensives he goes deeper into marketing yourself from article placements. Ed has been very kind to PR/PR through his breakouts at NSA conventions, referring attendees to contact us to do for them what he has so successfully done for himself.

My apologies to anyone I’ve left out, I assure you it was unintentional. Please let me know and I’ll include you next time!

To everyone above: here’s to the next 20 years of working together!


Practicing and Preaching

Whenever I go out to give a presentation on publicity at an NSA Chapter or other association meeting, I quote two great speakers.

One is Alan Weiss, who says “It’s better to be in front of 500 people who are your target market, than it is 500,000 people who aren’t going to hire you!”  Alan preaches what PR/PR practices.

The other is Ed Rigsbee, who has made a very successful career out of marketing his content to associations and converting those placements into speaking engagements.  Ed practices what PR/PR preaches.

Now you can learn Ed’s methods directly from the source.  Ed is holding one of his semi-annual Selling to Associations Intensive Workshop in Las Vegas at the Mirage this November.  He only lets in eight (8) people at an Intensive, so go here to book your reservations:

PR/PR and Ed have always had a great relationship.  PR/PR is a big supporter of the Cigar PEG and Ed always does so much good work for NSA through that organization, we’re happy to help spread the word about his Intensive(s).

But, frankly, the main reason is the very kind gesture Ed always makes at the end of one of his presentations on Selling to Associations.  At the end of the presentation, Ed says something along the lines of, “and, if you’re too lazy to do all this yourself, call Russell at PR/PR to do it for you!”  Thanks, Ed!

Don’t you be too lazy and miss this opportunity.



Preaching What We Practice

At Influence 2014 in San Diego, I heard there was going to be a breakout session on getting articles placed in trade, industry, and association magazines.  Ed Rigsbee, CAE, CSP, gave a packed-house a ton of information on his system to achieve the same results PR/PR gets for its clients.  He was very kind, and finished his presentation with something along the lines of, “and, if you’re too lazy to do all this yourself, you can call PR/PR.”

His session in San Diego was so popular and well-rated, NSA asked him to do it again at Influence 2015 in Washington DC.  Same great information, but this time when he got to the end, he had “call PR/PR” on his final slide.

I’ve known Ed for years, and all his great work with the Cigar PEG, so I’m happy to pass along this terrific opportunity:


Are you getting enough trade association and professional society bookings?

If you are (or want to be) a professional speaker, you already know how difficult it is to sell your speaking services to non-profit associations and societies. You constantly hear discussion about “the committee” which is problematic at best. Getting through the gatekeeper to the decision maker is nearly impossible…UNTIL NOW!

Only eight professional speakers (5 slots open) will have the opportunity to spend two days with me in the comfort and privacy of an upper-floor suite at the Mirage Las Vegas, May 29 & 30.

At this intensive, you will learn how to do an end-run around the gatekeeper and get immediate access to the decision maker. This will dramatically accelerate your “close-rate” in selling to trade associations and professional societies.

Additionally, attendees will receive access my my online “Selling to Associations” resources, a $300 value…at no additional charge.

Also, attendees may purchase my list of 8,000 association and society CEOs for a nominal fee. I have never made this list available to speakers before.

Video to give a sample of the content that will be shared:


Beautiful Rubble

In prior blog posts we’ve talked about my upcoming trips to the NSA Winter Conference and the 2018 Lady & The Champs, but in this one I’d like to talk about a trip I’ve recently returned from.  I’ve just spent five days on the island of Cuba, four days in the city of Havana and one day on a tobacco plantation near the city of Viñales.


For someplace I’d never previously thought of going, it was a wonderful experience!  The beauty of the island!  The friendliness of the people!  The delicious and inexpensive food (lobster and shrimp for $12 and a bottle of Rothschild’s chardonnay for $20)! I felt safe all the time.  One of our party is fluent in Spanish, and mine is broken (well, shattered) at best, but most people we came across spoke some English.  The tour company we went through arranged for the same guide all week and the same van driver all week.  We took a direct flight on JetBlue from Orlando to Havana, and Southwest from Havana to Ft. Lauderdale to Orlando on the way back.  It was a trip I’d take again tomorrow.


There was one thing that struck me over and over again as we toured the city of Havana.  The city is loosely divided into three areas: the old colonial Spanish (think New Orleans) with it’s four squares and cathedral and courtyards; the mid-century (think South Beach and rat-pack Vegas) with it’s mid-rise hotels and casinos; and the Plaza de la Revolución (think Moscow bunker) with its Ministry of This and Ministry of That.  But, no matter where you went there is rubble.  Crumbling from the buildings is some of the most beautiful rubble you’ve ever seen.


Post revolution you were allowed to live wherever you were already living, but now for free.  This was great if you were renting, no more rent! But it was awful if you owned your own home, you could stay in it but you no longer owned it.  Because of this free housing, there is no incentive to keep them up.  The government is not investing in their infrastructure and the citizens do not have income enough to keep up their housing, or a good reason to do so if they did have the money.  Don’t get me started on ADA, there’s not a level sidewalk in the city and everything is upstairs.  Our guide spoke of how accessibility is becoming a large problem with the aging population.


I’m not here to get political, and talk about which system of government is better than another.  My point is about incentive and investment.  If you want to grow and improve, either yourself or your business, you have to constantly invest in what you want to improve, and you have to have the incentive to do so.  Otherwise, all you’ll have is rubble.  No matter how beautiful the building the rubble comes off of, it’s still rubble and people avoid it.