Author Archive
When to Start Your Publicity
Authors, experts, speakers and professionals should start their publicity campaign ahead of time to build up a buzz; if you have a book, start your publicity eight months before, if possible. People need to see your name several times to make it stick. – www.prpr.net
Audience Insights
Watch and read the same TV shows and magazines your audience enjoys. This gives you insight on what is important to them.
People Need to See Your Name
You won’t get famous from one hit. You have to be in many magazines, month after month, so people see your name over and over – www.prpr.net
Solve Your Audience’s Problems
When pitching yourself to the media, think about the audience. What problems do they have and how can you solve them? – www.prpr.net
News Release Tip
A news release should begin with the most compelling point and an op-ed piece should begin with the most vital conclusion. – www.prpr.net
Interview Tip
When interviewed, give good quotes. Use simple, declarative sentences and concrete images and don’t go off on tangents. www.prpr.net
Developing a Winning Hook
A vital aspect of a winning hook is newsworthiness. To show up on the news, you must be a consumer of news. – www.prpr.net
Contribute Unique Angles
At end of interviews, ask about other stories reporter is covering. Explain how you can contribute and offer a unique angle – www.prpr.net
Book Author Tip
If you’ve written a book on the subject you’re being interviewed about, offer to send it. This will help them learn about it – www.prpr.net
Prepare For Your Interview
Before an interview, prepare 3-5 main points you’d like to cover. If the conversation goes astray, revert back to these – www.prpr.net
