If you caught a glimpse of Minnesota Senator Amy Klobuchar’s
campaign rollout on Sunday, you’ll fully understand why the National Speakers
Association is holding its winter conference here in Orlando, Florida. Kudos to
Klobuchar and the crowd for showing up and sticking around for her presidential
announcement, but that rally looked like absolutely zero fun. As I look at my
window this morning it’s a bit overcast, but we’re currently sitting in the
mid-70’s and expecting sun for the remainder of the week.
And that’s just one of the reasons you should head down this
way for NSA’s 2018 Winter Conference.
Weather-centric motivators aside, this year’s theme, Marketing Evolution, is geared toward
enriching attendees with the skills and techniques to effectively market as a
speaker in 2019. Times have changed, technology has evolved, and so should your
branded outreach. That’s another reason to join PR/PR in Orlando.
As always, this three-day event (February 15 – 17) will be
jam-packed with beneficial breakout sessions, general sessions with top-tier
speakers, and networking opportunities to enhance your reach. Yep, one more
So you’ve decided you’re heading to the Renaissance Orlando to attend NSA—need one final reason? Russell will be working the booth! Be sure to swing by and talk shop with PR/PR’s President. Or feel free to talk vintage Cadillacs—he enjoys that, too. PR/PR will be onsite Friday – Sunday, so be sure to come say hello.
We’re a full day removed from what was the possibly the worst Super Bowl in history; a 60-minute defensive slog with 16 combined points—only one touchdown. The halftime show was disjointed and uninteresting, there were no real standouts among the commercials; my five-layer dip was cold. The Patriots emerged victorious to secure their sixth title, but the whole thing was bad from start to finish. The real winner from Super Bowl LIII was its host city, Atlanta, which turned years of planning into a glowing week-long feature of the city itself.
This was Atlanta’s third time hosting the Super Bowl, and
from every review that I’ve read, they absolutely nailed it. Taking place in
the sparkling new Mercedes-Benz Stadium (where a
beer and a burger only cost $12, I might add), the lead-up to the big game
served as a virtual advertisement for the City of Atlanta. There were
festivities all week long that put the city’s rich and vibrant history on full
The historic sites, the must-eat-at restaurants, the local
bar and music scene—all were elements that had their moment to shine in the
countdown to kickoff.
NFL Commissioner Roger Goodell had the following
to say about Atlanta:
“The week was spectacular. Everything went as planned. We were just thrilled, truly grateful for Southern hospitality.”
The game may have been an absolute snoozer, but the city did
There’s rightful public criticism about hosting events such
as the Super Bowl or the Olympics. It requires intensive planning, potentially a
massive infrastructure overhaul, and loads of taxpayer money. When done right,
however, it really can boost a city’s profile on the global stage. Atlanta
appeared to do just that with their execution of the Super Bowl, and although
it was only its third time hosting the game, it certainly won’t be the last.
Uber and Lyft have revolutionized the wildly out of date vehicle-for-hire
industry, and both are looking to cash in on their paradigm shift in 2019. Both
rideshare services are projected to go public this year with valuations around
$100 billion, a massive number that reflects the immense niche that
ride-hailing services have carved out in the market.
Uber’s IPO could be the largest ever for a company out of
So while cashing in is the end goal for a corporation, the
public marketplace is notoriously finicky and troublesome to navigate—just ask
Twitter CEO Jack Dorsey. Twitter
has famously struggled to increase its revenue growth as it attempts to
expand its platform and profitability avenues. A declining user-base hasn’t
helped that cause.
But Uber and Lyft can be viewed through a different lens, as
they provide a tangible service that has improved upon an industry desperate
for change. Do you recall pacing around the living room when your cab is 30
minutes late and your flight is due to depart in under an hour? Or the classic “credit
card machine is down” when you pull out the plastic to pay your fare, leaving
your scrambling to find cash. Ridesharing services have eliminated these
occurrences altogether, putting pressure on traditional taxi services to adapt,
sue, or go out of business.
So both companies should enjoy a prosperous run on the
market as they continue to be the go-to service for snagging a ride. Both have
officially filed paperwork to go public, but there’s no confirmed date for the
IPO. When that occurs, Uber and Lyft will both make a metric ton of cash.
In our current state of chaos, it can be difficult to still the noise. The news comes fast and furious these days, with each headline confusing the previous headline and making it near impossible to find some sense of clarity.
There’s a gulf of division in our nation, one that seems to increase in each passing day. When neighbors are fighting with neighbors, friends are fighting with friends, families are fighting with families, it helps to peer back and revisit words that calmed an angry nation.
“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.”
You probably saw that quote across your Facebook feeds yesterday—Martin Luther King Day. It’s one that’s especially prescient now, and one that should be held close during this time of rage, outrage, pettiness and paranoia. Martin Luther King Jr.’s words should be remembered on MLK Day and every day—a reminder that at even amidst the acrimony we’re all in this together.
Hate cannot drive out hate; only love can do that.
Those are surely words to live by, and words to carry close when it feels like things keep getting worse.
We’re back from the holidays on the PR/PR blog, and we hope you enjoyed them as much as we did. But with the end of the holiday season comes a return to regular order, and it’s time to jump right back into our featured Tuesday posts. This week? Wendy’s.
Wendy’s helms one of my favorite Twitter accounts—a ruthless, no-holds-barred online presence that takes no prisoners and has built a massive following as a result. Regardless of your feelings on their square burger patties, Wendy’s’ is one of the most entertaining follows on Twitter, and on January 4th they took it to a new level.
January 4, 2019 was apparently National Roast Day (who knew?), so Wendy’s took to its Twitter account to savagely insult an eager audience of volunteers. It was hilarious and brutal, and made for some entertaining scrolling to start the year.
This is the type of content that builds followers, however edgy it might be. Wendy’s spent the entire day blasting people on social media and racked up a ton of follows, retweets, likes and impressions on top of it. They’ve molded their online brand in a unique way, and it’s built their audience—and customers—to boot.
The fast food company capped off National Roast Day with a welcome nicety, extending an offer of a free Frosty to all customers on January 11th. It’s also a creative call to action that will bring hungry patrons into its restaurants as a direct result of its online shenanigans.
When you’re looking to establish a brand voice, look no further than the creative hijinks of the Wendy’s Twitter account.