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Author Archive for Carter Breazeale – Page 2

Final Day at Influence ’17

Today is the final day of NSA Influence ’17, and it’s been a wonderful one so far! It’s been great to connect with past-and-present clients and colleagues, put some names to faces and start some new relationships.

Influence is always the highlight of our year for that reason–it’s great to get out of the office and spend time with some of the brightest speakers and authors in the business.

Thank you to everyone that attended the Power Women NSA session and Russell’s “Sell Yourself Without Saying a Word” presentation on Saturday afternoon. Sell Yourself Without Saying a Word, Russell’s new book, was the culmination of many hours of writing, phone calls, and meetings, and I know he was thrilled to see all of you and share the foundational expertise of the book.

While we’re winding down at Influence ’17, we will still be at the booth throughout today! We look forward to meeting with you and discussing your publicity needs and goals, and we’ve also got a few copies of Sell Yourself Without Saying a Word left, as well!

Enjoy the final day at NSA Influence ’17!

Big Announcement!

Major things happening here at PR/PR Public Relations!

We’ve been keeping this one fairly close to the vest for a little while now, but now that I’ve got clearance, I’m thrilled to announce Russell’s new book, Sell Yourself Without Saying a Word.

Sell Yourself Without Saying a Word is your veritable guidebook for boosting your name recognition through writing articles and getting them placed in front of your target market. Trade, industry, and association publications are used as examples in the book, but if you’re a speaker seeking an increase in opportunities, or an author looking to generate traction on a new non-fiction book, Russell’s expertise creates a roadmap for success.

In his latest book, Russell Trahan details the ins and outs of utilizing the written word to put your career trajectory on an upward track. Sell Yourself Without Saying a Word provides a step-by-step strategy for crafting, pitching, and leveraging your articles to open up new avenues and new business.

The book is available on Amazon, and if you’re attending NSA’s Influence ’17, you’re in luck—Russell will have copies fresh from the printer on-hand at the PR/PR booth.

We can’t wait to share Sell Yourself Without Saying a Word with you!

Russell to Speak at NSA Influence ’17

Summer’s officially here in Florida, and around this time we would normally be shoring up travel plans, double-checking dates, times, and tickets, and gearing up to take PR/PR’s operation on the road to the National Speakers Association convention.

Russell and I are of course doing all of the background legwork for Influence ’17, but this year it’s right down the road at Disney’s Swan and Dolphin hotel!

We’re excited to see all of our past and present clients at the speaking industry’s marquee annual event, and provide some new faces with some publicity takeaways to take their careers to the next level.

In that vein, Russell will be delivering a session on the convention’s second day, Saturday, July 8th, at 3:00 pm. The theme of his talk will be, “Sell Yourself Without Saying a Word,” and will provide steadfast article-writing strategies for seasoned speakers and industry neophytes alike.

If your aim is to target your industry with your unique expertise and to leverage your knowledge and viewpoints to acquire further visibility, name-recognition, and business, this will be a must-attend.

NSA Influence ’17 is only a few weeks away. Carve out some time to attend Russell’s session, and swing by the booth to say hello!

Tim Cook Take the Wheel

Apple announced the HomePod last week at its annual WWDC conference, but the real news is breaking this week: the tech giant is taking its show on the road—in the form of self-driving cars.

Apple Inc. CEO Tim Cook confirmed that the company is focusing on automotive automation, designing the technology that can be utilized in future vehicles. Tim Cook stated that Apple will focus on the underlying tech framework as opposed to building the physical cars themselves in the vein of Google’s “Waymo” project. This will afford the company the opportunity to offer its self-driving system to other auto producers, a la Apple CarPlay.

Self-driving vehicles appear to be the new frontier in the technology landscape, but there are still many, many questions as to consumer interest, consumer trust, and the overall legality of a car that drives itself.

The first automated vehicle death was reported last summer, with Tesla’s autopilot mode failing to identify a truck on the highway. This tragic incident illuminated the primary concern with self-driving cars: safety.

Can you really relax and trust a car to do all the work?

This will presumably be the differentiator in terms of market viability for Apple’s new project. While there’s incredible intrigue regarding self-driving technology, the public at-large appears skeptical as to its effectiveness and safety as it stands today.

Apple Inc. doesn’t miss much when they undertake new technology projects, so we’ll have to monitor the progress on this one. What do you think—would you ride in a self-driving car?

Apple Announces the HomePod

Yesterday was Apple’s annual Worldwide Developers Conference, WWDC, and as with every major Apple conference, it brought major news.

Per usual, rumors of forthcoming Apple hardware were rampant.

New AR glasses? Long-awaited updates to Apple TV? Servile robots?!

Alas, no robots were featured in the docket, but Apple made headlines with its marquee announcement: the HomePod, a smart speaker a la Amazon Echo and Google Home.

My nephew is acutely familiar with the Amazon Echo, somewhat addicted to shouting, “Alexa, play Bruno Mars!” at predominately inopportune times. Endearing!

If you’re unfamiliar, smart speakers have taken off in the past year, utilizing voice recognition technology, like Apple’s Siri or Amazon’s Alexa, to respond to verbal commands to play music, search for quick internet news and facts, and order merchandise online.

Echo and I’s relationship primarily revolves around, “Alexa, stop.”

Apple’s HomePod is a late arrival to a somewhat stacked market, but as with a few of the company’s other hardware offerings such as the iPad, Apple has shown the ability to enter the fray late and still dominate sales. Apple releases are synonymous with snaking lines, anxious crowds, and sky-high first day numbers.

Despite its late arrival, HomePod should prove no different.