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Author Archive for Carter Breazeale

Wendy’s Goes Full Heel on National Roast Day

We’re back from the holidays on the PR/PR blog, and we hope you enjoyed them as much as we did. But with the end of the holiday season comes a return to regular order, and it’s time to jump right back into our featured Tuesday posts. This week? Wendy’s.

Wendy’s helms one of my favorite Twitter accounts—a ruthless, no-holds-barred online presence that takes no prisoners and has built a massive following as a result. Regardless of your feelings on their square burger patties, Wendy’s’ is one of the most entertaining follows on Twitter, and on January 4th they took it to a new level.

January 4, 2019 was apparently National Roast Day (who knew?), so Wendy’s took to its Twitter account to savagely insult an eager audience of volunteers. It was hilarious and brutal, and made for some entertaining scrolling to start the year.

Behold:

This is the type of content that builds followers, however edgy it might be. Wendy’s spent the entire day blasting people on social media and racked up a ton of follows, retweets, likes and impressions on top of it. They’ve molded their online brand in a unique way, and it’s built their audience—and customers—to boot.

The fast food company capped off National Roast Day with a welcome nicety, extending an offer of a free Frosty to all customers on January 11th. It’s also a creative call to action that will bring hungry patrons into its restaurants as a direct result of its online shenanigans.

When you’re looking to establish a brand voice, look no further than the creative hijinks of the Wendy’s Twitter account.

Christmas is Around the Corner!

Christmas Day is a Tuesday, which feels a bit strange. Essentially, this week is “Christmas Week” in terms of the lead up to the holiday, so if you’re putting your shopping for the last minute, you really only have a few days left (I’m using this as a personal reminder).

And with the sneak-up holiday season in mind, we want to let you that we will be taking Christmas Eve and Christmas Day off to spend time with our families. Russell is heading out to the Pacific Northwest to endure the bitter cold for a couple of weeks, but I’ll be here holding down the fort in the sunny 70’s in his absence. Should you have any question, please feel free to reach out to me directly!

We truly hope you all have a wonderful Christmas. Whether you’re also heading home for the holidays or avoiding the travel headaches for a comfortable Christmas in town, we want to wish you all of the joy and happiness of the season.

Enjoy Christmas, and I’ll see you all on Wednesday!

Facebook Wants to Know Where You’re Going Next

The sinister spycraft trend of social media has been well-documented on this blog, and while sipping my morning coffee I stumbled across a headline that seems straight out of Minority Report. Buzzfeed is reporting that Facebook has filed a patent for a new application called “Offline Trajectories,” a new tool within the platform that is designed to predict your future location.

A bit scary, right?

This new feature—which may or may not ever see the light of day—will utilize an algorithm that factors in your current location, past check-ins and travel tendencies to create a prediction for your next likely location. There’s an obvious advantage here for businesses that implement Facebook into their marketing strategies, but the practicality on a user-to-user basis is not quite connecting.

Regardless, it’s got a very New World Order vibe to it, and in current context of Facebook’s privacy controversies, doesn’t seem to be a sound move to instill confidence in the platform.

The social media behemoth is in the midst of a rebound from tumbling stock prices, and it’s unclear if news of Offline Trajectories will have any negative effect on its growth. But it highlights an increasing concern in the online space—privacy—and the ominous direction in which it’s heading. There is immense value for businesses to be able to trace your travel patterns, but what value does that provide to the individual user?

Facebook began as a way to connect and re-connect with others. In recent years it’s become more and more like a lead generation service. We’ll see if Offline Trajectories is ever actually installed on the platform, but if it is, it’s just one more avenue for advertising.

Remembering George H.W. Bush

The Country lost two great patriots in 2018 in John McCain and George H.W. Bush. The 41st President, the 43rd Vice President, a congressman, the former head of the CIA, a war hero—George H.W. Bush devoted his life to public service. He was a statesman in every sense of the word, a politician from a seemingly forgotten time.

A time when a difference in opinion or policy did not represent a difference in humanity. You could disagree, but it was rare to disparage. It was a time when Washington, D.C. was built on relationships across the aisle, and do we miss those times right now. His enduring, post-presidency friendship with former rival Bill Clinton is emblematic of the D.C. of old.

Politics can be bitter and ruthless, but you checked your business at the door.

George H.W. Bush had been in poor health for some time, battling Parkinson’s disease for a number of years, his health visibly deteriorating in front of the public. Regardless of life’s accomplishments, age is unfortunately the great equalizer.

Bush passed gently in his Houston home on Sunday at the age of 94, his final words to his son George W. Bush: “I love you, too.”

This week the Country—and world—mourn the loss of another great leader. We need more like George Herbert Walker Bush.

2018’s Social Media Fails

We’re back from Thanksgiving, and we hope you all enjoyed a nice, long, gluttonous break, as well. The holidays are now officially in full swing, which means that it’s list season. Prepare for your Facebook timelines to be jam-packed with “best of’s” and “top ten’s” for the remainder of the year. Some are interesting, most are click-bait, but all are angling for an easy boost in traffic.

One that caught my eye and is certainly relevant to our—and your—interest landed on Forbes this morning. We’ve spoken at length about the proper strategies and techniques of social media marketing, and the landmines and pitfalls that can derail a company’s brand messaging. Forbes contributor Lilach Bullock is out with her list of the biggest social media fails in 2018, and there are some memorable ones on there.

Snapchat making light of domestic violence? Check. The US Air Force glomming on to a viral debate by tying in drone attacks? Yep, that one happened.

Her top social media fails certainly warrants a read, as it demonstrates how even the most established brands can fail to see the message within their own messaging, and the way the public writ-large will interpret it. It’s imperative to be cognizant of what you put out there, even if it seems tongue-in-cheek or light-hearted and fun to those in the marketing department.

If I were to add to this list, it would definitely include the IHOP name change to IHOB, which the company itself admitted was a marketing stunt to promote its burgers. It was clumsily rolled out, confounded consumers, and failed to even elicit the “Oh, I get it” response. Just a poorly devised social media campaign all around.

So what are the big social media fails that stick out in your mind?